Kwargs budget optimization

[juanitorduz]

Closes #729

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📚 Documentation preview 📚: https://pymc-marketing--736.org.readthedocs.build/en/736/

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[juanitorduz]

closing this one as it is from a wrong base branch

[codecov]

Codecov Report

Attention: Patch coverage is 94.11765% with 1 line in your changes missing coverage. Please review.

Project coverage is 93.60%. Comparing base (46ba03f) to head (33e878d).
Report is 114 commits behind head on main.

Files with missing lines	Patch %	Lines
pymc_marketing/mmm/delayed_saturated_mmm.py	90.00%	1 Missing ⚠️

Additional details and impacted files

@@            Coverage Diff             @@
##             main     #736      +/-   ##
==========================================
+ Coverage   93.59%   93.60%   +0.01%     
==========================================
  Files          27       27              
  Lines        2716     2722       +6     
==========================================
+ Hits         2542     2548       +6     
  Misses        174      174              

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