Add UP rule ruff

[juanitorduz]

Add UP rule ruff (we also use it in PyMC). We also dropped support for Python 3.9 (#615) so the type hints should not cause harm.

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📚 Documentation preview 📚: https://pymc-marketing--635.org.readthedocs.build/en/635/

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Codecov Report

Attention: Patch coverage is 97.14286% with 2 lines in your changes are missing coverage. Please review.

Project coverage is 91.62%. Comparing base (4a737cf) to head (60e7f46).

Files	Patch %	Lines
pymc_marketing/mmm/base.py	81.81%	2 Missing ⚠️

Additional details and impacted files

@@            Coverage Diff             @@
##             main     #635      +/-   ##
==========================================
+ Coverage   91.61%   91.62%   +0.01%     
==========================================
  Files          22       22              
  Lines        2277     2280       +3     
==========================================
+ Hits         2086     2089       +3     
  Misses        191      191              

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