Pareto Intro Notebook

[juanitorduz]

Add a notebook for the Pareto model similar to https://www.pymc-marketing.io/en/stable/notebooks/clv/bg_nbd.html

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📚 Documentation preview 📚: https://pymc-marketing--627.org.readthedocs.build/en/627/

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Codecov Report

All modified and coverable lines are covered by tests ✅

Project coverage is 34.95%. Comparing base (e2dba27) to head (d6230a0).

Additional details and impacted files

@@             Coverage Diff             @@
##             main     #627       +/-   ##
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- Coverage   91.61%   34.95%   -56.66%     
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  Files          22       22               
  Lines        2277     2277               
===========================================
- Hits         2086      796     -1290     
- Misses        191     1481     +1290     

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[wd60622]

*lifetime8 -> lifetime under dropout process 3.?

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[ColtAllen]

We've been doing duplicate work 😬
https://github.com/ColtAllen/pymc-marketing/blob/pnbd_notebook/docs/source/notebooks/clv/pareto_nbd.ipynb

Everything above the ParetoNBD Model in pymc_marketing header is what I've got so far; the remainder is a bunch of scratchpad code that'll likely get wiped.

[juanitorduz]

@ColtAllen I was not sure about this and that is why I pushed this nb. I simply replaced bg -> pareto
So I can close this one 😅

[ColtAllen]

I'll open a PR for mine this week; sorry for the lack of communication on my part.