Allow Negative Values in Media Channels #1092
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Still need to do tests and docs ⏳ |
juanitorduz
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Oct 19, 2024
louismagowan
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juanitorduz
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Oct 24, 2024
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Closes #413 |
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Description
Currently the MMM by default informs our channels to be >=0 via the HalfNormal and inclusion of only non-negative values.
It would be nice to have an option to pass in a column of channels that contain negative values, such that the effect of that channel is allowed to be negative on model target - but while not having to blanket-disable the data validation
validate_data=FalseRelated Issue
Checklist
Modules affected
Type of change
📚 Documentation preview 📚: https://pymc-marketing--1092.org.readthedocs.build/en/1092/