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README.md

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 ## 📞 Schedule a Free Consultation for MMM & CLV Strategy
 
-Maximize your marketing ROI with a [free 30-minute strategy session](https://calendly.com/niall-oulton) with our PyMC-Marketing experts. Learn how Bayesian Marketing Mix Modeling and Customer Lifetime Value analytics can boost your organization by making smarter, data-driven decisions. 
+Maximize your marketing ROI with a [free 30-minute strategy session](https://calendly.com/niall-oulton) with our PyMC-Marketing experts. Learn how Bayesian Marketing Mix Modeling and Customer Lifetime Value analytics can boost your organization by making smarter, data-driven decisions.
 
 For businesses looking to integrate PyMC-Marketing into their operational framework, [PyMC Labs](https://www.pymc-labs.com) offers expert consulting and training. Our team is proficient in state-of-the-art Bayesian modeling techniques, with a focus on Marketing Mix Models (MMMs) and Customer Lifetime Value (CLV). Explore these topics further by watching our video on [Bayesian Marketing Mix Models: State of the Art](https://www.youtube.com/watch?v=xVx91prC81g).
 
-We provide the following professional services: 
+We provide the following professional services:
 
 - **Custom Models**: We tailor niche marketing anayltics models to fit your organization's unique needs.
 - **Build Within PyMC-Marketing**: Our team are experts leveraging the capabilities of PyMC-Marketing to create robust marketing models for precise insights.