add business cases section

docs/source/guide/mmm/resources.md

@@ -37,18 +37,22 @@ To add more substance to our session and ensure it's not just informative but al
 
 [![Youtube video thumbnail image](https://img.youtube.com/vi/ikCK76gq65Q/maxresdefault.jpg)](https://youtu.be/ikCK76gq65Q?si=fitQK_GrQcoSNWJq)
 
+## Business Cases
+
+* PyMC Labs: [Bayesian Media Mix Models: Modelling changes in marketing effectiveness over time](https://www.pymc-labs.io/blog-posts/modelling-changes-marketing-effectiveness-over-time/)
+* Carlos Eduardo Trujillo Agostini: [Better budgeting with Bayesian models: Bolt’s story with PyMC-Marketing](https://bolt.eu/en/blog/budgeting-with-bayesian-models-pymc-marketing/)
+* Carlos Trujillo, Corey Abshire, Niall Oulton, Dan Morris and Layla Yang: [Revolutionizing Tech Marketin: The Synergy of PyMC and Databricks](https://www.databricks.com/blog/revolutionizing-tech-marketing)
+
 ## Blogposts
 
 * PyMC Labs: [Improving the Speed and Accuracy of Bayesian Media Mix Models](https://www.pymc-labs.io/blog-posts/reducing-customer-acquisition-costs-how-we-helped-optimizing-hellofreshs-marketing-budget/)
-* PyMC Labs: [Bayesian Media Mix Models: Modelling changes in marketing effectiveness over time](https://www.pymc-labs.io/blog-posts/modelling-changes-marketing-effectiveness-over-time/)
 * 1749: [Measuring Marketing Effectiveness Over the Long-Term](https://1749.io/resource-center/f/measuring-marketing-effectiveness-over-the-long-term)
 * 1749: [Marketing Mix Modeling in a Modern Era: Time-Varying Parameters](https://1749.io/resource-center/f/marketing-mix-modeling-in-a-modern-era-time-varying-parameters)
 * 1749: [A Comprehensive Guide to Marketing-Mix Modeling](https://1749.io/resource-center/f/a-comprehensive-guide-to-bayesian-marketing-mix-modeling)
 * Juan Orduz: [Media Effect Estimation with Orbit's KTR Model](https://juanitorduz.github.io/orbit_mmm/)
 * Juan Orduz: [Media Effect Estimation with PyMC: Adstock, Saturation & Diminishing Returns](https://juanitorduz.github.io/pymc_mmm/)
 * Juan Orduz: [Media Mix Model and Experimental Calibration: A Simulation Study](https://juanitorduz.github.io/mmm_roas/)
 * Dr. Robert Kübler: [Convenient Bayesian Marketing Mix Modeling with PyMC Marketing](https://towardsdatascience.com/convenient-bayesian-marketing-mix-modeling-with-pymc-marketing-8b02a9a9c4aa)
-* Carlos Eduardo Trujillo Agostini: [Better budgeting with Bayesian models: Bolt’s story with PyMC-Marketing](https://bolt.eu/en/blog/budgeting-with-bayesian-models-pymc-marketing/)
 
 ### Tutorials