add license (#673)

.pre-commit-config.yaml

@@ -2,8 +2,16 @@ ci:
   autofix_prs: false
 
 repos:
+  - repo: https://github.com/lucianopaz/head_of_apache
+    rev: "0.0.3"
+    hooks:
+      - id: head_of_apache
+        args:
+          - --author=The PyMC Labs Developers
+          - --exclude=docs/
+          - --exclude=scripts/
   - repo: https://github.com/astral-sh/ruff-pre-commit
-    rev: v0.4.2
+    rev: v0.4.3
     hooks:
       - id: ruff
         args: ["--fix", "--output-format=full"]
@@ -18,10 +26,10 @@ repos:
   - repo: https://github.com/nbQA-dev/nbQA
     rev: 1.8.5
     hooks:
-    - id: nbqa-ruff
-      args: ["--fix", "--output-format=full"]
-      files: ^docs/source/notebooks/
-      exclude: ^docs/source/notebooks/clv/dev/
+      - id: nbqa-ruff
+        args: ["--fix", "--output-format=full"]
+        files: ^docs/source/notebooks/
+        exclude: ^docs/source/notebooks/clv/dev/
   - repo: https://github.com/pre-commit/pre-commit-hooks
     rev: v4.6.0
     hooks:

pymc_marketing/__init__.py

@@ -1,3 +1,16 @@
+#   Copyright 2024 The PyMC Labs Developers
+#
+#   Licensed under the Apache License, Version 2.0 (the "License");
+#   you may not use this file except in compliance with the License.
+#   You may obtain a copy of the License at
+#
+#       http://www.apache.org/licenses/LICENSE-2.0
+#
+#   Unless required by applicable law or agreed to in writing, software
+#   distributed under the License is distributed on an "AS IS" BASIS,
+#   WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+#   See the License for the specific language governing permissions and
+#   limitations under the License.
 from pymc_marketing import clv, mmm
 from pymc_marketing.version import __version__
 

pymc_marketing/clv/__init__.py

@@ -1,3 +1,16 @@
+#   Copyright 2024 The PyMC Labs Developers
+#
+#   Licensed under the Apache License, Version 2.0 (the "License");
+#   you may not use this file except in compliance with the License.
+#   You may obtain a copy of the License at
+#
+#       http://www.apache.org/licenses/LICENSE-2.0
+#
+#   Unless required by applicable law or agreed to in writing, software
+#   distributed under the License is distributed on an "AS IS" BASIS,
+#   WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+#   See the License for the specific language governing permissions and
+#   limitations under the License.
 from pymc_marketing.clv.models import (
     BetaGeoModel,
     GammaGammaModel,

pymc_marketing/clv/distributions.py

@@ -1,3 +1,16 @@
+#   Copyright 2024 The PyMC Labs Developers
+#
+#   Licensed under the Apache License, Version 2.0 (the "License");
+#   you may not use this file except in compliance with the License.
+#   You may obtain a copy of the License at
+#
+#       http://www.apache.org/licenses/LICENSE-2.0
+#
+#   Unless required by applicable law or agreed to in writing, software
+#   distributed under the License is distributed on an "AS IS" BASIS,
+#   WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+#   See the License for the specific language governing permissions and
+#   limitations under the License.
 import numpy as np
 import pymc as pm
 import pytensor.tensor as pt

pymc_marketing/clv/models/__init__.py

@@ -1,3 +1,16 @@
+#   Copyright 2024 The PyMC Labs Developers
+#
+#   Licensed under the Apache License, Version 2.0 (the "License");
+#   you may not use this file except in compliance with the License.
+#   You may obtain a copy of the License at
+#
+#       http://www.apache.org/licenses/LICENSE-2.0
+#
+#   Unless required by applicable law or agreed to in writing, software
+#   distributed under the License is distributed on an "AS IS" BASIS,
+#   WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+#   See the License for the specific language governing permissions and
+#   limitations under the License.
 from pymc_marketing.clv.models.basic import CLVModel
 from pymc_marketing.clv.models.beta_geo import BetaGeoModel
 from pymc_marketing.clv.models.gamma_gamma import (

pymc_marketing/clv/models/basic.py

@@ -1,3 +1,16 @@
+#   Copyright 2024 The PyMC Labs Developers
+#
+#   Licensed under the Apache License, Version 2.0 (the "License");
+#   you may not use this file except in compliance with the License.
+#   You may obtain a copy of the License at
+#
+#       http://www.apache.org/licenses/LICENSE-2.0
+#
+#   Unless required by applicable law or agreed to in writing, software
+#   distributed under the License is distributed on an "AS IS" BASIS,
+#   WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+#   See the License for the specific language governing permissions and
+#   limitations under the License.
 import json
 import warnings
 from collections.abc import Sequence

pymc_marketing/clv/models/beta_geo.py

@@ -1,3 +1,16 @@
+#   Copyright 2024 The PyMC Labs Developers
+#
+#   Licensed under the Apache License, Version 2.0 (the "License");
+#   you may not use this file except in compliance with the License.
+#   You may obtain a copy of the License at
+#
+#       http://www.apache.org/licenses/LICENSE-2.0
+#
+#   Unless required by applicable law or agreed to in writing, software
+#   distributed under the License is distributed on an "AS IS" BASIS,
+#   WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+#   See the License for the specific language governing permissions and
+#   limitations under the License.
 from collections.abc import Sequence
 
 import numpy as np

pymc_marketing/clv/models/gamma_gamma.py

@@ -1,3 +1,16 @@
+#   Copyright 2024 The PyMC Labs Developers
+#
+#   Licensed under the Apache License, Version 2.0 (the "License");
+#   you may not use this file except in compliance with the License.
+#   You may obtain a copy of the License at
+#
+#       http://www.apache.org/licenses/LICENSE-2.0
+#
+#   Unless required by applicable law or agreed to in writing, software
+#   distributed under the License is distributed on an "AS IS" BASIS,
+#   WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+#   See the License for the specific language governing permissions and
+#   limitations under the License.
 import numpy as np
 import pandas as pd
 import pymc as pm

pymc_marketing/clv/models/pareto_nbd.py

@@ -1,3 +1,16 @@
+#   Copyright 2024 The PyMC Labs Developers
+#
+#   Licensed under the Apache License, Version 2.0 (the "License");
+#   you may not use this file except in compliance with the License.
+#   You may obtain a copy of the License at
+#
+#       http://www.apache.org/licenses/LICENSE-2.0
+#
+#   Unless required by applicable law or agreed to in writing, software
+#   distributed under the License is distributed on an "AS IS" BASIS,
+#   WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+#   See the License for the specific language governing permissions and
+#   limitations under the License.
 import warnings
 from collections.abc import Sequence
 from typing import Any, Literal, cast

pymc_marketing/clv/models/shifted_beta_geo.py

@@ -1,3 +1,16 @@
+#   Copyright 2024 The PyMC Labs Developers
+#
+#   Licensed under the Apache License, Version 2.0 (the "License");
+#   you may not use this file except in compliance with the License.
+#   You may obtain a copy of the License at
+#
+#       http://www.apache.org/licenses/LICENSE-2.0
+#
+#   Unless required by applicable law or agreed to in writing, software
+#   distributed under the License is distributed on an "AS IS" BASIS,
+#   WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+#   See the License for the specific language governing permissions and
+#   limitations under the License.
 from collections.abc import Sequence
 
 import numpy as np

pymc_marketing/clv/plotting.py

@@ -1,3 +1,16 @@
+#   Copyright 2024 The PyMC Labs Developers
+#
+#   Licensed under the Apache License, Version 2.0 (the "License");
+#   you may not use this file except in compliance with the License.
+#   You may obtain a copy of the License at
+#
+#       http://www.apache.org/licenses/LICENSE-2.0
+#
+#   Unless required by applicable law or agreed to in writing, software
+#   distributed under the License is distributed on an "AS IS" BASIS,
+#   WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+#   See the License for the specific language governing permissions and
+#   limitations under the License.
 from collections.abc import Sequence
 
 import matplotlib.pyplot as plt

pymc_marketing/clv/utils.py

@@ -1,3 +1,16 @@
+#   Copyright 2024 The PyMC Labs Developers
+#
+#   Licensed under the Apache License, Version 2.0 (the "License");
+#   you may not use this file except in compliance with the License.
+#   You may obtain a copy of the License at
+#
+#       http://www.apache.org/licenses/LICENSE-2.0
+#
+#   Unless required by applicable law or agreed to in writing, software
+#   distributed under the License is distributed on an "AS IS" BASIS,
+#   WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+#   See the License for the specific language governing permissions and
+#   limitations under the License.
 import warnings
 from datetime import date, datetime
 

pymc_marketing/constants.py

@@ -1 +1,14 @@
+#   Copyright 2024 The PyMC Labs Developers
+#
+#   Licensed under the Apache License, Version 2.0 (the "License");
+#   you may not use this file except in compliance with the License.
+#   You may obtain a copy of the License at
+#
+#       http://www.apache.org/licenses/LICENSE-2.0
+#
+#   Unless required by applicable law or agreed to in writing, software
+#   distributed under the License is distributed on an "AS IS" BASIS,
+#   WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+#   See the License for the specific language governing permissions and
+#   limitations under the License.
 DAYS_IN_YEAR = 365.25

pymc_marketing/mmm/__init__.py

@@ -1,3 +1,16 @@
+#   Copyright 2024 The PyMC Labs Developers
+#
+#   Licensed under the Apache License, Version 2.0 (the "License");
+#   you may not use this file except in compliance with the License.
+#   You may obtain a copy of the License at
+#
+#       http://www.apache.org/licenses/LICENSE-2.0
+#
+#   Unless required by applicable law or agreed to in writing, software
+#   distributed under the License is distributed on an "AS IS" BASIS,
+#   WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+#   See the License for the specific language governing permissions and
+#   limitations under the License.
 from pymc_marketing.mmm import base, delayed_saturated_mmm, preprocessing, validating
 from pymc_marketing.mmm.base import MMM, BaseMMM
 from pymc_marketing.mmm.delayed_saturated_mmm import DelayedSaturatedMMM

pymc_marketing/mmm/base.py

@@ -1,3 +1,16 @@
+#   Copyright 2024 The PyMC Labs Developers
+#
+#   Licensed under the Apache License, Version 2.0 (the "License");
+#   you may not use this file except in compliance with the License.
+#   You may obtain a copy of the License at
+#
+#       http://www.apache.org/licenses/LICENSE-2.0
+#
+#   Unless required by applicable law or agreed to in writing, software
+#   distributed under the License is distributed on an "AS IS" BASIS,
+#   WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+#   See the License for the specific language governing permissions and
+#   limitations under the License.
 """Base class for Marketing Mix Models (MMM)."""
 
 import warnings

pymc_marketing/mmm/budget_optimizer.py

@@ -1,3 +1,16 @@
+#   Copyright 2024 The PyMC Labs Developers
+#
+#   Licensed under the Apache License, Version 2.0 (the "License");
+#   you may not use this file except in compliance with the License.
+#   You may obtain a copy of the License at
+#
+#       http://www.apache.org/licenses/LICENSE-2.0
+#
+#   Unless required by applicable law or agreed to in writing, software
+#   distributed under the License is distributed on an "AS IS" BASIS,
+#   WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+#   See the License for the specific language governing permissions and
+#   limitations under the License.
 """Budget optimization module."""
 
 import numpy as np

pymc_marketing/mmm/delayed_saturated_mmm.py

@@ -1,3 +1,16 @@
+#   Copyright 2024 The PyMC Labs Developers
+#
+#   Licensed under the Apache License, Version 2.0 (the "License");
+#   you may not use this file except in compliance with the License.
+#   You may obtain a copy of the License at
+#
+#       http://www.apache.org/licenses/LICENSE-2.0
+#
+#   Unless required by applicable law or agreed to in writing, software
+#   distributed under the License is distributed on an "AS IS" BASIS,
+#   WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+#   See the License for the specific language governing permissions and
+#   limitations under the License.
 """Media Mix Model with delayed adstock and logistic saturation class."""
 
 import json

pymc_marketing/mmm/lift_test.py

@@ -1,3 +1,16 @@
+#   Copyright 2024 The PyMC Labs Developers
+#
+#   Licensed under the Apache License, Version 2.0 (the "License");
+#   you may not use this file except in compliance with the License.
+#   You may obtain a copy of the License at
+#
+#       http://www.apache.org/licenses/LICENSE-2.0
+#
+#   Unless required by applicable law or agreed to in writing, software
+#   distributed under the License is distributed on an "AS IS" BASIS,
+#   WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+#   See the License for the specific language governing permissions and
+#   limitations under the License.
 """Lift test functions for the MMM."""
 
 from collections.abc import Callable

pymc_marketing/mmm/preprocessing.py

@@ -1,3 +1,16 @@
+#   Copyright 2024 The PyMC Labs Developers
+#
+#   Licensed under the Apache License, Version 2.0 (the "License");
+#   you may not use this file except in compliance with the License.
+#   You may obtain a copy of the License at
+#
+#       http://www.apache.org/licenses/LICENSE-2.0
+#
+#   Unless required by applicable law or agreed to in writing, software
+#   distributed under the License is distributed on an "AS IS" BASIS,
+#   WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+#   See the License for the specific language governing permissions and
+#   limitations under the License.
 """Preprocessing methods for the Marketing Mix Model."""
 
 from collections.abc import Callable

pymc_marketing/mmm/transformers.py

@@ -1,3 +1,16 @@
+#   Copyright 2024 The PyMC Labs Developers
+#
+#   Licensed under the Apache License, Version 2.0 (the "License");
+#   you may not use this file except in compliance with the License.
+#   You may obtain a copy of the License at
+#
+#       http://www.apache.org/licenses/LICENSE-2.0
+#
+#   Unless required by applicable law or agreed to in writing, software
+#   distributed under the License is distributed on an "AS IS" BASIS,
+#   WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+#   See the License for the specific language governing permissions and
+#   limitations under the License.
 """Media transformation functions for Marketing Mix Models."""
 
 from enum import Enum

pymc_marketing/mmm/tvp.py

@@ -1,3 +1,16 @@
+#   Copyright 2024 The PyMC Labs Developers
+#
+#   Licensed under the Apache License, Version 2.0 (the "License");
+#   you may not use this file except in compliance with the License.
+#   You may obtain a copy of the License at
+#
+#       http://www.apache.org/licenses/LICENSE-2.0
+#
+#   Unless required by applicable law or agreed to in writing, software
+#   distributed under the License is distributed on an "AS IS" BASIS,
+#   WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+#   See the License for the specific language governing permissions and
+#   limitations under the License.
 import numpy as np
 import numpy.typing as npt
 import pandas as pd

pymc_marketing/mmm/utils.py

@@ -1,3 +1,16 @@
+#   Copyright 2024 The PyMC Labs Developers
+#
+#   Licensed under the Apache License, Version 2.0 (the "License");
+#   you may not use this file except in compliance with the License.
+#   You may obtain a copy of the License at
+#
+#       http://www.apache.org/licenses/LICENSE-2.0
+#
+#   Unless required by applicable law or agreed to in writing, software
+#   distributed under the License is distributed on an "AS IS" BASIS,
+#   WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+#   See the License for the specific language governing permissions and
+#   limitations under the License.
 """Utility functions for the Marketing Mix Modeling module."""
 
 import re