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docs/services.md

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 # Applied AI Consulting Services
 
-You can hire me by sending an [email](mailto:[email protected]) about what your team is looking for.
-
----
+I aim to empower you to launch AI products with confidence and precision, swiftly navigating past the AI hype to secure a dream outcome: more users, superior data quality, and enhanced product development. This approach not only elevates your team but also optimizes time and effort, paving the way for success.
 
 I'm not your typical consultant. For better or for worse, I've been in the trenches more than I'd like, and my goal is to help you minimize regret by sharing my lessons with you and giving you a clear vision on what to invest in and what to build.
 
-I've spearheaded work in applying new AI algorithms at Stitchfix from 2018-2023, increasing revenue by $50M, managed a $400,000 data curation budget, and developed high-capacity recommendation frameworks which improved personalization and observability of our overall infrastructure.
+---
 
-*I've been using multimodal embeddings for search and personalization since 2016...*
+Take a look, and shoot me an [email](mailto:[email protected]) about what your team is looking for.
 
-??? note "More Background"
+!!! note "More Background"
 
-    - Boosted annual revenue by $50M through leading the feasibility research and integration of state-of-the-art models at the time, such as VAE-GAN, ResNets, YOLO, and GPT-3 into our systems. LLMs are no different.
+    - Led feasibility research and integrated AI models like VAE-GAN and GPT-3, boosting revenue by $50M.
 
-    - Managed a $400,000 budget for data collection and curation, training labelers, and developing datasets for various AI applications. If current models are the same as in the past, then data is the only thing that can change the game.
+    - Oversaw a $400,000 budget for impactful AI data curation.
 
-    - In three years, I led the development of a comprehensive recommendation [framework](./writing/posts/recsys-frameworks.md) and observability tools, processing over 350 million daily requests. I have expertise in designing key metrics and dashboards to keep your models performant and drift-free.
+    - Over three years, I spearheaded the creation of a robust recommendation [framework](./writing/posts/recsys-frameworks.md) and observability tools, handling 350 million daily requests.
 
     Throughout my career in the tech industry, I've had the privilege of working with both established organizations such as [Stitchfix](https://www.stitchfix.com/), [Meta](https://about.fb.com/), and [NYU](https://www.nyu.edu/), as well as startups including [Rewind AI](https://rewind.ai/), [Naro](https://narohq.com/), [Trunk Tools](https://trunktools.com/), [New Computer](https://newcomputer.io/), [Modal Labs](https://modal.com/), and [Weights & Biases](https://wandb.ai/).
 
     In these collaborations, I've tackled diverse areas including personalization, search, data generation and management, sales, marketing, infrastructure, finance, and agent-based modeling.
 
 ## What do I do?
 
-I provide consulting and advisory work (solo) for VCs and fast-growing startups interested in applying machine learning and AI. If you want to learn more about my work, you can browse my [resume](https://jxnl.co/) or [email](mailto:[email protected]) me.
-
-Currently I focus most of my time in retrieval-augmented generation, query understanding, prompt engineering, embedding finetuning, and MLOps observability
-
-For a select list of my clients, click [here](#previous-clients).
+My expertise includes retrieval-augmented generation, query understanding, prompt engineering, embedding finetuning, and MLOps observability.
 
 !!! question "What does working with me look like?"
 
     Here are some kinds of projects I can help with:
 
-    * **Auditing**: Bring your team, and I'll assist in pinpointing the [gaps](./writing/posts/rag-inverted.md) in your AI roadmap and development process. Currently focusing on [RAG applications](./writing/posts/levels-of-rag.md) around evaluations and [query understanding](./writing/posts/rag.md).
-    * **Product Vision**: Collaborate to create a product vision that aligns with your company's goals. Defining how to design the data flywheel and set your data engineering up for success.
-    * **Launch**: As you're [launching](./writing/posts/mvp.md), establish [observability](./writing/posts/llmops.md), setting you on the path to amass the right data for a robust data flywheel.
-    * **Coaching**: Offer guidance to elevate your team's performance. Like [defining metrics](./writing/posts/lgtmk.md), goal setting, and tips on developing [probabilistic software](./writing/posts/stochastic-software.md).
-    * **Prompt Prototyping**: Collaborate to create prototype prompt and extraction pipelines tailored to your needs using Python tooling like [instructor](jxnl.github.io/instructor), FastAPI, or even embedding fine-tuning.
+    * **Auditing**: Identify gaps in your AI strategy and for example, improving [RAG applications](./writing/posts/levels-of-rag.md) and query understanding.
+    * **Product Vision**: Work together to align your product vision with company goals and set up successful data engineering practices.
+    * **Launch**: Ensure [observability](./writing/posts/llmops.md) during launch to collect essential data for a strong data strategy.
+    * **Coaching**: Enhance team performance with goal setting, metric definition, and skills development.
+    * **Prompt Prototyping**: Develop custom prompts and extraction pipelines and evaluations.
 
     Make these decisions with someone who's done it before.  Shoot me an [email](mailto:[email protected]) about what problems you're facing and we can set up a time to chat.
 
@@ -48,48 +42,33 @@ I offer two types of services, depending on your needs:
 
 ### 1. Strategic Consulting
 
-I will help you cut through the bloat of implementing an AI strategy to improve your team's productivity and, in turn, help you grow revenue and increase market cap.
+I will help you cut through the bloat of implementing an AI strategy to improve your team's productivity and, in turn, help you grow revenue and increase market cap. Reach out via [email](mailto:[email protected]) to get started.
 
 #### Here’s what you get
 
-- **Asynchronous Access & Strategic Guidance:** Anytime access for advice and strategic guidance to prioritize and overcome obstacles, fostering open communication without hourly constraints.
-- **Problem-Solving & Scaling:** Coaching for team growth and scientific thinking in AI/ML, aimed at making your engineering processes more efficient and quantified.
-- **Access to Experts:** Leverage my network to connect with specialists in computer vision, LLM fine-tuning, investing, and more, to build your business connections.
-- **Partnership & Framework Development:** Building a long-term partnership with follow-on project customization and providing a structured framework for best practices in AI/ML development.
+- **On-Demand Guidance:** Asynchronous access, email, slack, adhoc meetings for strategic advice and overcoming challenges.
+- **Growth & Efficiency:** Enhance your team's skills and streamline AI/ML processes.
+- **Expert Network:** Connect with leading specialists across various fields to expand your business network.
 
 ### 2. Comprehensive Consulting
 
 I work hands-on with your team to help them improve their AI capabilities. This option is perfect for engineering teams looking to accelerate their AI development process, evaluate new technologies, improve their AI capabilities, and train their engineers to think about AI more strategically.
 
-#### Tier 1: Research and Prototyping
-
 In addition to everything mentioned in strategic consulting, you receive:
 
-- **Ad Hoc Research & Proof of Concept:** Conduct feasibility studies on AI/ML challenges, assisting in developing initial prototypes, including prompts, retrieval systems, and data workflows.
-- **Data Flywheel Development:** Support in creating a product with the necessary tools for continuous improvement post-launch.
-- **Production Implementation:** Collaborate with the engineering team to transition projects from development to production.
-- **Optimization Strategies:** Offer comprehensive strategies to enhance data processes, focusing on collection, labeling, and quality for a robust data flywheel.
-
-#### Tier 2: Growth
-
-This is great if you have a specific challenge that you need help with, or if you want to improve your team's AI capabilities.
-
-In addition to the above, you receive:
-
-- **Team Development:** I’ll help level up your team, introduce them to the latest AI techniques and best practices, and even assist in hiring and recruiting top talent.
-- **Mentorship:** From improving query systems to establishing effective metrics, I’ll work closely either on a team or one-on-one basis to enhance your engineer’s AI capabilities.
-- **Technical Writing & Ad Hoc R&D:** Produce written documents communicating decisions, methodologies, and technical blogs to improve lead generation.
+- **Quick Prototyping & Research:** Rapid feasibility studies and prototype development for AI/ML projects.
+- **Data & Production Support:** Assistance in building and launching data-driven products, with a focus on continuous improvement and production readiness.
+- **Optimization Guidance:** Strategies to improve data collection, labeling, and quality.
 
 ### Pricing
 
-- Async: Strategic - $7,500
-- Tier 1: $25,000
-- Tier 2: $40,000
+- Strategic Consulting - $7,500
+- Comprehensive Consulting: $25,000
+- Custom Projects, Workshops, etc. : Reach out for a quote
 
-Fifty percent is due upon acceptance, and the balance is due 30 days later. Afterwards, Billing is due at the beginning of every month.
-These are monthly prices, and I'm open to discussing equity if that aligns better with your goals.
+A 50% deposit is required to start, with the remainder payable within 30 days. Monthly billing thereafter. For early stage companies, I'm open to discussing equity if that aligns better with your goals.
 
-If you have further questions about these options or if these aren’t quite the right fit for your project, get in touch via [email](mailto:[email protected]). 
+If you have further questions get in touch via [email](mailto:[email protected]).
 
 ## Previous Clients