Ever wanted to create a cool dashboard showing your outbound email event data that you can look at while drinking some coffee? :)
This is a dashboard built using Keen IO, SendGrid's Event Webhook Data, and the Keen IO's Dashboards project.
It's the final result of following a tutorial I wrote that can be found here.
It displays:
- A column chart for all email events for the last 30 days
- A bar chart showing an activation funnel (Emails that were delivered -> opened -> read -> clicked)
- A metric with the all-time emails sent value
- A metric with spam reports for the last 30 days. It displays a green background when that is 0, and red when it's more than 0.
- A piechart with a conversion rate %. It compares total number of emails delivered with total number of emails opened.