Update taglines and on-chain -> onchain

data/explore.json

@@ -1,8 +1,8 @@
 {
   "slug": "/explore",
-  "title": "The on-chain ecosystem for structured credit",
+  "title": "The institutional ecosystem for onchain credit ",
   "seo": {
     "title": "Learn, Connect, & Develop | Centrifuge",
-    "description": "As we build the on-chain ecosystem for structured credit, learn more about us, become an active member in our community and governance, or develop with us."
+    "description": "As we build the institutional ecosystem for onchain credit, learn more about us, become an active member in our community and governance, or develop with us."
   }
 }

data/home.json

@@ -12,7 +12,7 @@
       "Value"
     ],
     "body": [
-      "The on-chain ecosystem for structured credit.",
+      "The institutional ecosystem for onchain credit",
       "Transparent. Affordable. Limitless."
     ],
     "image": "./images/home/hero-main-shape.svg",
@@ -77,12 +77,12 @@
     ]
   },
   "usp_section": {
-    "title": "The on-chain ecosystem for structured credit",
-    "body": "As the first protocol to bring real-world assets on-chain, we’re building a better financial system.",
+    "title": "The institutional ecosystem for onchain credit",
+    "body": "As the first protocol to bring real-world assets onchain, we’re building a better financial system.",
     "items": [
       {
         "title": "Transparency",
-        "body": "Obtain end-to-end transparency as the entire capital structure, securitization, and servicing of debt facilities is brought on-chain — multi-tranching, NAV, privacy-first tokenization, securitization, reporting, and more.",
+        "body": "Obtain end-to-end transparency as the entire capital structure, securitization, and servicing of debt facilities is brought onchain — multi-tranching, NAV, privacy-first tokenization, securitization, reporting, and more.",
         "image": "./images/usps/transparency.svg"
       },
       {
@@ -92,7 +92,7 @@
       },
       {
         "title": "Equal & open participation",
-        "body": "Decentralized on-chain governance provides equal, open access to all parties in the securitization process — new issuer proposals, underwriting, servicing, and more.",
+        "body": "Decentralized onchain governance provides equal, open access to all parties in the securitization process — new issuer proposals, underwriting, servicing, and more.",
         "image": "./images/usps/participation.svg"
       },
       {

data/posts/posts.json

@@ -30,7 +30,7 @@
     "date": "2023/07/06",
     "outlet": "Centrifuge Blog",
     "title": "Centrifuge in Q2 2023: A Recap",
-    "body": "Centrifuge in Q2: two major product launches, growth in on-chain credit dominance, the inaugural RWA Summit, and more.",
+    "body": "Centrifuge in Q2: two major product launches, growth in onchain credit dominance, the inaugural RWA Summit, and more.",
     "image": "../images/posts/q2recap.png",
     "alt": "",
     "href": "https://centrifuge.mirror.xyz/IhV9xHnoq54Fkf_zwTVGMu0rPMLNdcOB0HhKP7oB9go"
@@ -66,7 +66,7 @@
     "date": "2023/05/22",
     "outlet": "Centrifuge Blog",
     "title": "Meet the New Centrifuge App",
-    "body": "The new Centrifuge App is here, succeeding Tinlake and making it easier than ever to jump into real-world assets on-chain.",
+    "body": "The new Centrifuge App is here, succeeding Tinlake and making it easier than ever to jump into real-world assets onchain.",
     "image": "../images/posts/centrifugeapp_new.png",
     "alt": "",
     "href": "https://centrifuge.mirror.xyz/i0DBq5T8NFjpQJny9MTeV9B2YmfRfseThjAFpW9-4Zo"
@@ -102,7 +102,7 @@
     "date": "2023/03/02",
     "outlet": "Binance Research",
     "title": "Real World Assets: The Bridge Between TradFi and DeFi",
-    "body": "Real World Assets (“RWAs”) are assets that exist off-chain, but are tokenized and brought on-chain to be used as a source of yield within DeFi.",
+    "body": "Real World Assets (“RWAs”) are assets that exist off-chain, but are tokenized and brought onchain to be used as a source of yield within DeFi.",
     "image": "../images/posts/binance_research.png",
     "alt": "",
     "href": "https://research.binance.com/en/analysis/real-world-assets"

data/prime.json

@@ -45,7 +45,7 @@
   },
   "prime_targets": {
     "title": "Unlock real yields in real-world assets",
-    "body": "Centrifuge Prime was built to meet the needs of large decentralized organizations and protocols. Through Centrifuge Prime, DeFi native organizations can integrate with the largest financial markets in the world and take advantage of real yields from real economic activity - all on-chain. Assets tailored to your needs, processes adapted to your governance, and all through decentralized rails.",
+    "body": "Centrifuge Prime was built to meet the needs of large decentralized organizations and protocols. Through Centrifuge Prime, DeFi native organizations can integrate with the largest financial markets in the world and take advantage of real yields from real economic activity - all onchain. Assets tailored to your needs, processes adapted to your governance, and all through decentralized rails.",
     "items": [
       {
         "title": "Generate Yields",
@@ -105,4 +105,4 @@
       "Get started with Centrifuge Prime to access a diversified set of assets and improve your portfolio’s performance under all conditions."
     ]
   }
-}
+}

gatsby-config.ts

@@ -2,9 +2,9 @@ import type { GatsbyConfig } from 'gatsby'
 
 const config: GatsbyConfig = {
   siteMetadata: {
-    title: 'Centrifuge | The first protocol to bring Real-World Assets to DeFi',
+    title: 'Centrifuge | The institutional ecosystem for onchain credit',
     description:
-      'The on-chain ecosystem for structured credit. Institutional investors earn yield backed by tokenized RWAs, while SMEs get access to a cheaper cost of capital.',
+      'Centrifuge is the institutional ecosystem for onchain credit, connecting investors and borrowers with bankless liquidity.',
     twitterUsername: '@centrifuge',
     image: '/ogimage.png',
     siteUrl: 'https://centrifuge.io/',