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+<html lang="en">
+    <head>
+        <title>A Medium Corporation</title>
+    </head>
+    <body>
+        <h1>Of Patterns and Power: Web Standards Then & Now</h1>
+        <p>IN “CONTENT Display Patterns” (which all front-end folk should 
+            read), Dan Mall points to a truth not unlike the one Ethan Marcotte 
+            shared last month on 24 ways. It is a truth as old as standards-based 
+            design: Construct your markup to properly support your content 
+            (not your design).</p>
+
+        <p>Modular/atomic design doesn’t change this truth, it just 
+            reinforces its wisdom. Flexbox and grid layout don’t change 
+            this truth, they just make it easier to do it better. HTML5 
+            doesn’t change this truth, it just reminds us that the 
+            separation of structure from style came into existence for a 
+            reason. A reason that hasn’t changed. A reason that cannot 
+            change, because it is the core truth of the web, and is 
+            inextricably bound up with the promise of this medium.</p>
+
+        <p>Separating structure from style and behavior was the web 
+            standards movement’s prime revelation, and each generation 
+            of web designers discovers it anew. This separation is what 
+            makes our content as backward-compatible as it is 
+            forward-compatible (or “future-friendly,” if you prefer). 
+            It’s the key to re-use. The key to accessibility. The key to 
+            the new kinds of CMS systems we’re just beginning to dream 
+            up. It’s what makes our content as accessible to an ancient 
+            device as it will be to an unimagined future one.</p>
+
+        <p>Every time a leader in our field discovers, as if for the 
+            first time, the genius of this separation between style, 
+            presentation, and behavior, she is validating the 
+            brilliance of web forbears like Tim Berners-Lee, Håkon 
+            Wium Lie, and Bert Bos.</p>
+
+        <p>Every time a Dan or an Ethan (or a Sara or a Lea) writes 
+            a beautiful and insightful article like the two cited 
+            above, they are telling new web designers, and reminding 
+            experienced ones, that this separation of powers 
+            matters.</p>
+
+        <p>And they are plunging a stake into the increasingly 
+            slippery ground beneath us.</p>
+
+        <p>Why is it slippery? Because too many developers and 
+            designers in our amnesiac community have begun to believe 
+            and share bad ideas — ideas, like CSS isn’t needed, HTML 
+            isn’t needed, progressive enhancement is old-fashioned 
+            and unnecessary, and so on. Ideas that, if followed, 
+            will turn the web back what it was becoming in the late 
+            1990s: a wasteland of walled gardens that said no to 
+            more people than they welcomed. Let that never be so. 
+            We have the power.</p>
+
+        <p>As Maimonides, were he alive today, would tell us: he 
+            who excludes a single user destroys a universe. Web 
+            standards now and forever.</p>
+
+        <p>Originally published at www.zeldman.com on January 5, 2016.</p>
+        <p>Designing and blogging since 1995, Jeffrey Zeldman is 
+            the publisher of A List Apart Magazine and A Book Apart, 
+            co-founder of An Event Apart design conference, and 
+            founder and creative director of studio.zeldman. Follow 
+            him @zeldman.</p>
+    </body>
+</html>