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NES-24660 - Update wording on Open Rate (#778)
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@tschant
tschant authored Oct 23, 2024
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34 changes: 17 additions & 17 deletions content/docs/reporting/enterprise-metrics-definitions.md
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Expand Up @@ -62,20 +62,20 @@ Some of numbers in the reports are simple calculations involving 2 of the API me
Here are the definitions for each of these calculated metrics, including the formulas used to calculate them:


| Metric | Formula | Definition |
|---------------------------|------------------------------------------------|------------|
| Accepted Rate | Percentage (Accepted / Sent) | Percentage of Sent emails that were Accepted. |
| Avg Latency 1st Attempt | Average (1st Attempt Time) | Average delivery time in milliseconds (latency) for emails delivered on the first attempt. |
| Avg Latency 2nd+ Attempt | Average (2nd+ Attempt Time) | Average delivery time in milliseconds (latency) for emails delivered that required more than one attempt. |
| Avg Delivery Message Size | Average (Delivered Message Size) | Average size of delivered emails, including attachments, in bytes. |
| Delayed Rate | Percentage (Delayed First Attempt / Accepted) | Percentage of Accepted emails that were delayed on the first delivery attempt. |
| Rejection Rate | Percentage (Rejected / Targeted) | Percentage of Targeted emails that were rejected. |
| Admin Bounce Rate | Percentage (Admin Bounces / Targeted) | Percentage of Targeted emails that Admin Bounced. |
| Soft Bounce Rate | Percentage (Soft Bounces / Sent) | Percentage of Sent emails that Soft Bounced. |
| Hard Bounce Rate | Percentage (Hard Bounces / Sent) | Percentage of Sent emails that Hard Bounced. |
| Block Bounce Rate | Percentage (Block Bounces / Sent) | Percentage of Sent emails that Block Bounced. |
| Undetermined Bounce Rate | Percentage (Undetermined Bounces / Sent) | Percentage of Sent emails that Undertermined Bounced. |
| Click-through Rate | Percentage (Unique Clicks / Accepted) | Approximate percentage of Accepted emails that had at least one link selected. |
| Open Rate | Percentage (Unique Confirmed Opens / Accepted) | Approximate Percentage of Accepted emails that were either rendered or had at least one link selected. |
| Spam Complaint Rate | Percentage (Spam Complaints / Accepted) | Percentage of Spam Complaints. |
| Unsubscribe Rate | Percentage (Unsubscribes / Accepted) | Percentage of Accepted emails that resulted in unsubscribes. |
| Metric | Formula | Definition |
|---------------------------|-------------------------------------------------------------|------------|
| Accepted Rate | Percentage (Accepted / Sent) | Percentage of Sent emails that were Accepted. |
| Avg Latency 1st Attempt | Average (1st Attempt Time) | Average delivery time in milliseconds (latency) for emails delivered on the first attempt. |
| Avg Latency 2nd+ Attempt | Average (2nd+ Attempt Time) | Average delivery time in milliseconds (latency) for emails delivered that required more than one attempt. |
| Avg Delivery Message Size | Average (Delivered Message Size) | Average size of delivered emails, including attachments, in bytes. |
| Delayed Rate | Percentage (Delayed First Attempt / Accepted) | Percentage of Accepted emails that were delayed on the first delivery attempt. |
| Rejection Rate | Percentage (Rejected / Targeted) | Percentage of Targeted emails that were rejected. |
| Admin Bounce Rate | Percentage (Admin Bounces / Targeted) | Percentage of Targeted emails that Admin Bounced. |
| Soft Bounce Rate | Percentage (Soft Bounces / Sent) | Percentage of Sent emails that Soft Bounced. |
| Hard Bounce Rate | Percentage (Hard Bounces / Sent) | Percentage of Sent emails that Hard Bounced. |
| Block Bounce Rate | Percentage (Block Bounces / Sent) | Percentage of Sent emails that Block Bounced. |
| Undetermined Bounce Rate | Percentage (Undetermined Bounces / Sent) | Percentage of Sent emails that Undertermined Bounced. |
| Click-through Rate | Percentage (Unique Clicks / Accepted) | Approximate percentage of Accepted emails that had at least one link selected. |
| Open Rate | Percentage (Unique Confirmed Non-prefetch Opens / Accepted) | Approximate Percentage of Accepted emails that were either rendered or had at least one link selected. |
| Spam Complaint Rate | Percentage (Spam Complaints / Accepted) | Percentage of Spam Complaints. |
| Unsubscribe Rate | Percentage (Unsubscribes / Accepted) | Percentage of Accepted emails that resulted in unsubscribes. |

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