Update maximal-computing.md

content/toolkit/maximal-computing.md

@@ -187,18 +187,21 @@ Datacentre sustainability is strongly influenced by location, and the local avai
 
 [The Science Based Targets initiative sectoral guidance for ICT](https://sciencebasedtargets.org/sectors/ict) includes a focus on datacentres.
 
-### Cloud optimisation and FinOps {#finOps}
+### FinOps and GreenOps {#finOps}
 
 Within business, there is already a considerable body of theory and practice around Cloud optimisation, associated with the [FinOps](https://www.finops.org/introduction/what-is-finops/) approach. FinOps actions taken to reduce Cloud spend (e.g. reservation management, data lifecycle management, continuous rightsizing) often have the unintended consequence of reducing carbon emissions too (although that's not *always* the case).
 
 Interestingly, FinOps is also not *just* about cost in a narrow sense, but about multidimensional value (for example, the "Iron Triangle" of fast, cheap, and good service). FinOps practitioners are interested in the various trade-offs and co-benefits of using the Cloud in different ways. 
 
-So it looks like there is potential to integrate sustainability (and even climate justice) into FinOps practice. By bringing together financial, IT, and sustainability teams under a common objective, a FinOps Centre of Sustainable Excellence might allow these traditionally siloed disciplines to collaborate and share expertise.
+So it looks like there is potential to integrate sustainability (and even climate justice) into FinOps practice. By bringing together financial, IT, and sustainability teams under a common objective, a FinOps Centre of Sustainable Excellence, or a GreenOps Centre of Excellence, might allow these traditionally siloed disciplines to collaborate and share expertise.
 
 However, we're certainly not there yet. Sustainability is not a prominent theme in FinOps literature. As you might expect, FinOps also leans techno-solutionist, so there could be tensions with any really transformative thinking.
 
 Major Cloud providers offer tools that anticipate a FinOps perspective, including [AWS Trusted Advisor](https://aws.amazon.com/premiumsupport/technology/trusted-advisor/), [Microsoft Azure Cost Management](https://azure.microsoft.com/en-gb/products/cost-management), [GCP Cost Management](https://cloud.google.com/cost-management).
 
+Further reading: Filippo Vanara, [IDC, 'Rise of FinOps and GreenOps — The Importance of These Strategies in 2023 and Beyond'
+](https://blog-idceurope.com/finops-and-greenops-strategies-in-2023/) (2023)
+
 ## Quantum computing {#quantum-computing}
 
 This isn't something we have looked into yet, but we would appreciate any evidence or resources. A cursory exploration of the intersection of quantum computing and climate suggests quite a lot of positive framings, although also quite clearly some significant hype. Here's one interesting extended blog post: