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Stanbic IBTC, despite having a vast presence on platforms like Facebook, Instagram, Twitter, and LinkedIn, struggles with inconsistent user engagement on their posts. While some content gets high interactions, others are largely overlooked, making it challenging to devise a consistent digital marketing strategy.

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Hack The Feed: Insights From Social Media Data

This is a submission for the dicey hack the fields data analysis hackathon.

The report of this hackathon can be found here : Onabajo_Monsurat_Dicey_Hackathon_Presentation.pdf

The Analysis can be found here: dicey hackathon analysis.ipynb

The model building can be found here: Dicey Hachathon Machine Learning Modelling.ipynb

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Stanbic IBTC, despite having a vast presence on platforms like Facebook, Instagram, Twitter, and LinkedIn, struggles with inconsistent user engagement on their posts. While some content gets high interactions, others are largely overlooked, making it challenging to devise a consistent digital marketing strategy.

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