diff --git a/zest/releaser/baserelease.py b/zest/releaser/baserelease.py
index f0b8f60a..82b4e88b 100644
--- a/zest/releaser/baserelease.py
+++ b/zest/releaser/baserelease.py
@@ -408,7 +408,11 @@ def _push(self):
         default_anwer = self.zest_releaser_config.push_changes()
         if utils.ask("OK to push commits to the server?", default=default_anwer):
             for push_cmd in push_cmds:
-                output = execute_command(push_cmd)
+                output = execute_command(
+                    push_cmd,
+                    allow_retry=True,
+                    fail_message="Perhaps the main branch is protected?",
+                )
                 logger.info(output)
 
     def _run_hooks(self, when):