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z-test

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working to understand the results of an A/B test run by an e-commerce website. The company has developed a new web page in order to try and increase the number of users who "convert," meaning the number of users who decide to pay for the company's product.

  • Updated Feb 24, 2023
  • Jupyter Notebook

The data relates to several user actions or interests recorded on two variants of landing pages for an online news portal. The objective is to analyse these interests by performing statistical analyses to determine if one variant is more effective based on chosen metrics (A/B testing).

  • Updated Jan 20, 2022
  • Jupyter Notebook

E-news Express, an online news portal, aims to expand its business by acquiring new subscribers. This python based project performs EDA, data visualization and conducts a no of statistical tests to determine key business insights: in particular whether the new landing page can get greater viewership duration and subscriber conversion

  • Updated Mar 19, 2023
  • Jupyter Notebook

The project explores a range of methods, including both statistical analysis, traditional machine learning and deep learning approaches to anomaly detection a critical aspect of data science and machine learning, with a specific application to the detection of credit card fraud detection and prevention.

  • Updated Oct 6, 2023
  • Jupyter Notebook

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