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brisky.html
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<!DOCTYPE html>
<html lang="en-US">
<head>
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<script async src="https://www.googletagmanager.com/gtag/js?id=UA-127291016-1"></script>
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<title>Eshaan Kaul</title>
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<article class="post type-post status-publish format-gallery has-post-thumbnail hentry category-branding category-featured category-illustration category-works post_format-post-format-gallery">
<div class="title-wrap container">
<div class="title-wrap-con">
<h1 class="title-wrap-tit title-masking" data-bg="/img/work/brisky/brisky-cover.png">Brisky</h1>
</div>
</div>
<div class="container gallery-post-des ">
<div class="entry" style="float: left; width: 900px; margin-bottom: 24px;">
<p>During my time at Brisky, I understood the true value of commitment that is required to excel at a startup - it is that time of your life when you have to 'Go Big or Go Home'. My experience was no different, it was truly significant and best any newly graduated student could ask for. This place indeed laid the foundation of a phase of continuous learning.</p><br>
<p>At Brisky, I worked as a full-stack designer and was contributing to all segments of the company; not only design, but also operations, business, and marketing. Being the sole designer in a startup can pose lots of difficulties, but the struggle and hard work is definitely fruitful.My experience at Brisky was nothing short of that of a life-changing one.
</p><br>
<p>Firstly, I worked on all fronts of the product, and this came with a steep learning curve. Brisky, accelerated by Spark10 (A London based Startup Accelerator), started as 'Your Concierge to Nightlife Discovery' and our approach to a product-market fit for the restaurants made progress in two directions - first of them being the Consumer-end edition and second, Business edition.</p><br>
<p>Secondly, because I was working closely with <a href="https://www.linkedin.com/in/jatin-bhatia-45609353/" target="_blank">Jatin Bhatia</a>, who single-handed pushed me to think beyond the conventional means, from first principles and mentored me into the Startup Ecosystem.</p>
</div>
<!--End entry-->
</div>
<div class="gallery-property container" style=" margin-bottom: 56px;">
<ul class="gallery-info-property row">
<li class="gallery-info-property-li col-md-3 col-sm-3" style="width: 450px;">
<h3 class="gallery-info-property-item gallery-info-property-tit">Platform</h3>
<div class="gallery-info-property-item gallery-info-property-con">
<p>iOS & Android</p>
</div>
</li>
<li class="gallery-info-property-li col-md-3 col-sm-3">
<h3 class="gallery-info-property-item gallery-info-property-tit">Year</h3>
<div class="gallery-info-property-item gallery-info-property-con">2016 - Mid 2017</div>
</li>
</ul>
</div>
<div class="container gallery-post-des ">
<div class="entry" style="float: left; width: 900px; margin-bottom: 24px; margin-top: 56px;">
<h4>Brisky (Consumer-End)</h4>
<p>Brisky is a recommendation platform that connects people with local experts for personalized recommendations. It also provides real-time information about what is happening at pubs around you.</p><br>
<p>Key metrics include: <b>30,000+</b> users across iOS and Android. <b>5,000+</b> MAUs- <b>8,000+</b> recommendations. 28-Day retention of <b>30%.</b>
</p><br>
</div>
<!--End entry-->
</div>
<div class=" blog-unit-gallery-wrap gallery-spacing-40 ">
<div class="single-gallery-wrap-inn" data-style="">
<div class="list-layout lightbox-photoswipe" data-gap="40">
<div class="list-layout-col list-layout-col4 clearfix">
<div class="list-layout-col4-item list-layout-item" style="">
<div class="list-layout-inside">
<div>
<a title="Brisky - S - 1" class="lightbox-item" href="img/work/brisky/brisky-xs-1.png" data-size="1400x788">
<span class="ux-lazyload-wrap" style=" padding-top: 56.307692307692%;">
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</span>
</a>
</div>
</div>
</div>
<div class="list-layout-col4-item list-layout-item" style="">
<div class="list-layout-inside">
<div>
<a title="Brisky - S - 2" class="lightbox-item" href="img/work/brisky/brisky-xs-2.png" data-size="1400x788">
<span class="ux-lazyload-wrap" style=" padding-top: 56.307692307692%;">
<img alt="Brisky - S - 2" title="Brisky - S - 2" src="img/blank.gif" data-src="img/work/brisky/brisky-xs-2.png" width="650" height="366" class="list-layout-img gallery-images-img ux-lazyload-img lazy">
</span>
</a>
</div>
</div>
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</div>
<!--End list-layout-item-->
<div class="list-layout-col4-item list-layout-item" style="">
<div class="list-layout-inside">
<div>
<a title="Brisky - S - 3" class="lightbox-item" href="img/work/brisky/brisky-xs-3.png" data-size="1400x788">
<span class="ux-lazyload-wrap" style=" padding-top: 56.307692307692%;">
<img alt="Brisky - S - 3" title="Brisky - S - 3" src="img/blank.gif" data-src="img/work/brisky/brisky-xs-3.png" width="650" height="366" class="list-layout-img gallery-images-img ux-lazyload-img lazy">
</span>
</a>
</div>
</div>
<!--End list-layout-inside-->
</div>
<!--End list-layout-item-->
<div class="list-layout-col4-item list-layout-item" style="">
<div class="list-layout-inside">
<div>
<a title="Brisky - S - 4" class="lightbox-item" href="img/work/brisky/brisky-xs-4.png" data-size="1400x788">
<span class="ux-lazyload-wrap" style=" padding-top: 56.307692307692%;">
<img alt="Brisky - S - 4" title="Brisky - S - 4" src="img/blank.gif" data-src="img/work/brisky/brisky-xs-4.png" width="650" height="366" class="list-layout-img gallery-images-img ux-lazyload-img lazy">
</span>
</a>
</div>
</div>
<!--End list-layout-inside-->
</div>
<!--End list-layout-item-->
</div>
<div class="container gallery-post-des ">
<div class="entry" style="float: left; width: 900px; margin-bottom: 24px; margin-top: 56px;">
<p><b>Rethinking Brisky</b></p>
<p>We defined our primary user story as “I want to find something fun to do this weekend.”. To meet this need, we reshaped our event discovery experience across our ecosystem to bring more life, levity, and fun to the experience. </p><br>
<p>To become a trusted destination we needed to transform our data to be more city-centric and integrate curated editorial content. For this effort, my role was to redesign and restructure the visual language across the Android and iOS app and to lead the product vision for the social feeds.</p><br>
<p>Through various channels of understanding user journeys, we were able to identify a significant growth opportunity in the social segment, which was one of the most vital features that I launched. In the Social Segment, users could interact with their peer groups and come to a consensus about a place or an event.
</p><br>
<p><b>Creating focused experiences</b></p>
<p>To create an engaging browsing experience we needed to design an onboarding process that would be both delightful to complete and useful in shaping our user's discovery experience. We wanted to reinforce our ‘Restaurant Recognition’ logic into the event listings and restaurant profiles themselves - this would in turn help build trust around the content we provide in our Mobile Application.</p><br>
</div>
<!--End entry-->
</div>
<div class="list-layout-col list-layout-col2 clearfix">
<div class="list-layout-col2-item list-layout-item" style="">
<div class="list-layout-inside">
<div class="single-image mouse-over" data-lightbox="true">
<a title="Brisky - 1" class="lightbox-item" href="/img/work/brisky/brisky-1.png" data-size="1400x788">
<span class="ux-lazyload-wrap" style=" padding-top: 56.3%;">
<img alt="Brisky - 1" title="Brisky - 1" src="img/blank.gif" data-src="/img/work/brisky/brisky-1.png" width="1000" height="563" class="list-layout-img gallery-images-img ux-lazyload-img lazy">
</span>
</a>
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<div class="list-layout-col2-item list-layout-item" style="">
<div class="list-layout-inside">
<div class="single-image mouse-over" data-lightbox="true">
<a title="Brisky - 2" class="lightbox-item" href="/img/work/brisky/brisky-2.png" data-size="1400x788">
<span class="ux-lazyload-wrap" style=" padding-top: 56.3%;">
<img alt="Brisky - 2" title="Brisky - 2" src="img/blank.gif" data-src="/img/work/brisky/brisky-2.png" width="1000" height="563" class="list-layout-img gallery-images-img ux-lazyload-img lazy">
</span>
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<!--End list-layout-inside-->
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<!--End list-layout-item-->
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<div class="container gallery-post-des ">
<div class="entry" style="float: left; width: 900px; margin-bottom: 24px; margin-top: 56px;">
<h4>Brisky Business</h4>
<p>Brisky Business helps brick and mortar businesses(restaurants) automate their customer interaction. Automating critical tasks like customer re-engagement, feedback collection, etc. helps businesses in providing a superior customer experience. </p><br>
<p>For Brisky Business, I laid the foundation of the product whose primary users were managers and the representatives of the restaurants who check-in customers.We observed that the restaurant industry has always had a great desire to adopt new technologies and make data-driven decisions. However, like any other end-user, they are not willing to put the effort of going through charts, deriving correlations and splicing data sets to get the insights. What they are looking for is someone to tell them what actions they should take.
</p><br>
<p>Key Metrics Include: <b>60</b> paying clients with ARR of <b>$40,000</b>. NPS of <b>76</b>. Achieved net churn of <b>20%</b>. DAU/MAU ratio of <b>80%</b>, reflecting the high usage of the product.
</p><br>
</div>
<!--End entry-->
</div>
<div class="list-layout-col list-layout-col2 clearfix">
<div class="list-layout-col2-item list-layout-item" style="">
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<div class="single-image mouse-over" data-lightbox="true">
<a title="Brisky - 3" class="lightbox-item" href="/img/work/brisky/brisky-3.png" data-size="1400x788">
<span class="ux-lazyload-wrap" style=" padding-top: 56.3%;">
<img alt="Brisky - 3" title="Brisky - 3" src="img/blank.gif" data-src="/img/work/brisky/brisky-3.png" width="1000" height="563" class="list-layout-img gallery-images-img ux-lazyload-img lazy">
</span>
</a>
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<div class="single-image mouse-over" data-lightbox="true">
<a title="Brisky - 4" class="lightbox-item" href="/img/work/brisky/brisky-4.png" data-size="1400x788">
<span class="ux-lazyload-wrap" style=" padding-top: 56.3%;">
<img alt="Brisky - 4" title="Brisky - 4" src="img/blank.gif" data-src="/img/work/brisky/brisky-4.png" width="1000" height="563" class="list-layout-img gallery-images-img ux-lazyload-img lazy">
</span>
</a>
</div>
</div>
<!--End list-layout-inside-->
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<!--End list-layout-item-->
</div>
<div class="container gallery-post-des ">
<div class="entry" style="float: left; width: 900px; margin-bottom: 24px; margin-top: 56px;">
<h4>Final Designs</h4>
<em>Products aren't built just as a function of the singular team, but when shots are fired from all cylinders. - Jatin Bhatia</em>
</div>
<!--End entry-->
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