diff --git a/sopel/loader.py b/sopel/loader.py
index dc0e48e56f..fd92d73223 100644
--- a/sopel/loader.py
+++ b/sopel/loader.py
@@ -167,10 +167,13 @@ def clean_callable(func, config):
         func.rule = getattr(func, 'rule', [])
         for command in getattr(func, 'commands', []):
             regexp = get_command_regexp(prefix, command)
-            func.rule.append(regexp)
+            if regexp not in func.rule:
+                # TODO: Maybe func.rule should be a set() instead?
+                func.rule.append(regexp)
         for command in getattr(func, 'nickname_commands', []):
             regexp = get_nickname_command_regexp(nick, command, alias_nicks)
-            func.rule.append(regexp)
+            if regexp not in func.rule:
+                func.rule.append(regexp)
         if hasattr(func, 'example'):
             example = func.example[0]["example"]
             example = example.replace('$nickname', nick)
diff --git a/sopel/modules/reload.py b/sopel/modules/reload.py
index 99fe786a95..62f4eae1f8 100644
--- a/sopel/modules/reload.py
+++ b/sopel/modules/reload.py
@@ -48,7 +48,7 @@ def f_reload(bot, trigger):
 
         return bot.reply('done')
 
-    if (name not in sys.modules and name not in sopel.loader.enumerate_modules(bot.config)):
+    if name not in sys.modules or name not in sopel.loader.enumerate_modules(bot.config):
         return bot.reply('"%s" not loaded, try the `load` command' % name)
 
     reload_module_tree(bot, name)
@@ -66,7 +66,7 @@ def reload_module_tree(bot, name, seen=None, silent=False):
 
     old_callables = {}
     for obj_name, obj in iteritems(vars(old_module)):
-        if callable(obj):
+        if callable(obj) and '.' not in name:
             bot.unregister(obj)
         elif (type(obj) is ModuleType and
               obj.__name__.startswith(name + '.') and