diff --git a/.github/workflows/automated_release.yml b/.github/workflows/automated_release.yml
index 016cec3..fa41413 100644
--- a/.github/workflows/automated_release.yml
+++ b/.github/workflows/automated_release.yml
@@ -75,6 +75,5 @@ jobs:
           account-type: org
           org-name: sanger
           keep-at-least: 5
-          skip-tags: latest
+          skip-tags: latest, *[!develop] # This will DELETE any images where the tag contains ANY characters in "develop", excluding '!'
           token: ${{ secrets.REMOVE_OLD_IMAGES }}
-