diff --git a/arthur/exts/fun/motivation.py b/arthur/exts/fun/motivation.py
new file mode 100644
index 0000000..8f0dc46
--- /dev/null
+++ b/arthur/exts/fun/motivation.py
@@ -0,0 +1,48 @@
+"""Send motivating messages to the devops team."""
+
+import re
+from datetime import UTC, datetime, time
+
+import discord
+from discord.ext import commands, tasks
+
+from arthur.bot import KingArthur
+from arthur.config import CONFIG
+
+MOTIVATION_IMAGE_RE = re.compile(r"data-image=\"(https://assets\.amuniversal\.com/.+?)\"")
+THE_CAT = "https://avatar.amuniversal.com/feature_avatars/ubadge_images/features/ga/mid_u-201701251612.png"
+BASE_URL = "https://www.gocomics.com/garfield/"
+
+
+class Motivation(commands.Cog):
+    """Motivation is the key to productivity."""
+
+    def __init__(self, bot: KingArthur) -> None:
+        self.bot = bot
+        self.devops_channel = bot.get_channel(CONFIG.devops_channel_id)
+        self.send_daily_motivation.start()
+
+    @tasks.loop(time=time(hour=9))
+    async def send_daily_motivation(self) -> None:
+        """Send motivation to the people who need it most."""
+        today_date = datetime.now(UTC).date().isoformat()
+        today_date_url_friendly = today_date.replace("-", "/")
+
+        async with self.bot.http_session.get(BASE_URL + today_date_url_friendly) as resp:
+            resp.raise_for_status()
+            raw_content = await resp.text()
+        image = MOTIVATION_IMAGE_RE.search(raw_content).group(1)
+
+        embed = discord.Embed(
+            title=f"Garfield: {today_date}",
+            url=BASE_URL + today_date_url_friendly,
+            colour=discord.Colour.orange(),
+        )
+        embed.set_author(name="GoComics.com", icon_url=THE_CAT, url=BASE_URL)
+        embed.set_image(url=image)
+        await self.devops_channel.send(embed=embed)
+
+
+async def setup(bot: KingArthur) -> None:
+    """Add cog to bot."""
+    await bot.add_cog(Motivation(bot))