diff --git a/pymc_marketing/mmm/__init__.py b/pymc_marketing/mmm/__init__.py
index 2d75a1b0..dafc319f 100644
--- a/pymc_marketing/mmm/__init__.py
+++ b/pymc_marketing/mmm/__init__.py
@@ -23,6 +23,7 @@
 )
 from pymc_marketing.mmm.components.saturation import (
     HillSaturation,
+    InverseScaledLogisticSaturation,
     LogisticSaturation,
     MichaelisMentenSaturation,
     SaturationTransformation,
@@ -45,6 +46,7 @@
     "GeometricAdstock",
     "HillSaturation",
     "LogisticSaturation",
+    "InverseScaledLogisticSaturation",
     "MMM",
     "MMMModelBuilder",
     "MichaelisMentenSaturation",
diff --git a/pymc_marketing/mmm/components/saturation.py b/pymc_marketing/mmm/components/saturation.py
index d93f8ca6..fb9afa04 100644
--- a/pymc_marketing/mmm/components/saturation.py
+++ b/pymc_marketing/mmm/components/saturation.py
@@ -76,6 +76,7 @@ def function(self, x, b):
 from pymc_marketing.mmm.components.base import Transformation
 from pymc_marketing.mmm.transformers import (
     hill_saturation,
+    inverse_scaled_logistic_saturation,
     logistic_saturation,
     michaelis_menten,
     tanh_saturation,
@@ -201,6 +202,39 @@ def function(self, x, lam, beta):
     }
 
 
+class InverseScaledLogisticSaturation(SaturationTransformation):
+    """Wrapper around inverse scaled logistic saturation function.
+
+    For more information, see :func:`pymc_marketing.mmm.transformers.inverse_scaled_logistic_saturation`.
+
+    .. plot::
+        :context: close-figs
+
+        import matplotlib.pyplot as plt
+        import numpy as np
+        from pymc_marketing.mmm import InverseScaledLogisticSaturation
+
+        rng = np.random.default_rng(0)
+
+        adstock = InverseScaledLogisticSaturation()
+        prior = adstock.sample_prior(random_seed=rng)
+        curve = adstock.sample_curve(prior)
+        adstock.plot_curve(curve, sample_kwargs={"rng": rng})
+        plt.show()
+
+    """
+
+    lookup_name = "inverse_scaled_logistic"
+
+    def function(self, x, lam, beta):
+        return beta * inverse_scaled_logistic_saturation(x, lam)
+
+    default_priors = {
+        "lam": Prior("Gamma", alpha=0.5, beta=1),
+        "beta": Prior("HalfNormal", sigma=2),
+    }
+
+
 class TanhSaturation(SaturationTransformation):
     """Wrapper around tanh saturation function.
 
@@ -339,6 +373,7 @@ class HillSaturation(SaturationTransformation):
     cls.lookup_name: cls
     for cls in [
         LogisticSaturation,
+        InverseScaledLogisticSaturation,
         TanhSaturation,
         TanhSaturationBaselined,
         MichaelisMentenSaturation,
diff --git a/pymc_marketing/mmm/transformers.py b/pymc_marketing/mmm/transformers.py
index 5c036445..58fa6c50 100644
--- a/pymc_marketing/mmm/transformers.py
+++ b/pymc_marketing/mmm/transformers.py
@@ -478,6 +478,55 @@ def logistic_saturation(x, lam: npt.NDArray[np.float64] | float = 0.5):
     return (1 - pt.exp(-lam * x)) / (1 + pt.exp(-lam * x))
 
 
+def inverse_scaled_logistic_saturation(
+    x, lam: npt.NDArray[np.float64] | float = 0.5, eps: float = np.log(3)
+):
+    """Inverse scaled logistic saturation transformation.
+        It offers a more intuitive alternative to logistic_saturation,
+        allowing for lambda to be interpreted as the half saturation point
+        when using default value for eps.
+
+    .. math::
+        f(x) = \\frac{1 - e^{-x*\epsilon/\lambda}}{1 + e^{-x*\epsilon/\lambda}}
+
+    .. plot::
+        :context: close-figs
+
+        import matplotlib.pyplot as plt
+        import numpy as np
+        import arviz as az
+        from pymc_marketing.mmm.transformers import inverse_scaled_logistic_saturation
+        plt.style.use('arviz-darkgrid')
+        lam = np.array([0.25, 0.5, 1, 2, 4])
+        x = np.linspace(0, 5, 100)
+        ax = plt.subplot(111)
+        for l in lam:
+            y = inverse_scaled_logistic_saturation(x, lam=l).eval()
+            plt.plot(x, y, label=f'lam = {l}')
+        plt.xlabel('spend', fontsize=12)
+        plt.ylabel('f(spend)', fontsize=12)
+        box = ax.get_position()
+        ax.set_position([box.x0, box.y0, box.width * 0.8, box.height])
+        ax.legend(loc='center left', bbox_to_anchor=(1, 0.5))
+        plt.show()
+
+    Parameters
+    ----------
+    x : tensor
+        Input tensor.
+    lam : float or array-like, optional, by default 0.5
+        Saturation parameter.
+    eps : float or array-like, optional, by default ln(3)
+        Scaling parameter. ln(3) results in halfway saturation at lam
+
+    Returns
+    -------
+    tensor
+        Transformed tensor.
+    """  # noqa: W605
+    return logistic_saturation(x, eps / lam)
+
+
 class TanhSaturationParameters(NamedTuple):
     """Container for tanh saturation parameters.
 
diff --git a/tests/mmm/components/test_saturation.py b/tests/mmm/components/test_saturation.py
index fc78b362..cea75391 100644
--- a/tests/mmm/components/test_saturation.py
+++ b/tests/mmm/components/test_saturation.py
@@ -22,6 +22,7 @@
 
 from pymc_marketing.mmm.components.saturation import (
     HillSaturation,
+    InverseScaledLogisticSaturation,
     LogisticSaturation,
     MichaelisMentenSaturation,
     TanhSaturation,
@@ -40,6 +41,7 @@ def model() -> pm.Model:
 def saturation_functions():
     return [
         LogisticSaturation(),
+        InverseScaledLogisticSaturation(),
         TanhSaturation(),
         TanhSaturationBaselined(),
         MichaelisMentenSaturation(),
@@ -93,6 +95,7 @@ def test_support_for_lift_test_integrations(saturation) -> None:
 @pytest.mark.parametrize(
     "name, saturation_cls",
     [
+        ("inverse_scaled_logistic", InverseScaledLogisticSaturation),
         ("logistic", LogisticSaturation),
         ("tanh", TanhSaturation),
         ("tanh_baselined", TanhSaturationBaselined),
diff --git a/tests/mmm/test_transformers.py b/tests/mmm/test_transformers.py
index aa158699..f9c47ddc 100644
--- a/tests/mmm/test_transformers.py
+++ b/tests/mmm/test_transformers.py
@@ -28,6 +28,7 @@
     delayed_adstock,
     geometric_adstock,
     hill_saturation,
+    inverse_scaled_logistic_saturation,
     logistic_saturation,
     michaelis_menten,
     tanh_saturation,
@@ -343,6 +344,26 @@ def test_logistic_saturation_min_max_value(self, x, lam):
         assert y_eval.max() <= 1
         assert y_eval.min() >= 0
 
+    def test_inverse_scaled_logistic_saturation_lam_half(self):
+        x = np.array([0.01, 0.1, 0.5, 1, 100])
+        y = inverse_scaled_logistic_saturation(x=x, lam=x)
+        expected = np.array([0.5] * len(x))
+        np.testing.assert_almost_equal(
+            y.eval(),
+            expected,
+            decimal=5,
+            err_msg="The function does not behave as expected at the default value for eps",
+        )
+
+    def test_inverse_scaled_logistic_saturation_min_max_value(self):
+        x = np.array([0, 1, 100, 500, 5000])
+        lam = np.array([0.01, 0.25, 0.75, 1.5, 5.0, 10.0, 15.0])[:, None]
+
+        y = inverse_scaled_logistic_saturation(x=x, lam=lam)
+        y_eval = y.eval()
+        assert y_eval.max() <= 1
+        assert y_eval.min() >= 0
+
     @pytest.mark.parametrize(
         "x, b, c",
         [