From 7aba6b19b145088c7c7c07532418a09dbbe15e8b Mon Sep 17 00:00:00 2001 From: juanitorduz Date: Thu, 29 Feb 2024 22:50:05 +0100 Subject: [PATCH] add business cases section --- docs/source/guide/mmm/resources.md | 8 ++++++-- 1 file changed, 6 insertions(+), 2 deletions(-) diff --git a/docs/source/guide/mmm/resources.md b/docs/source/guide/mmm/resources.md index f13b35de..bb56e54e 100644 --- a/docs/source/guide/mmm/resources.md +++ b/docs/source/guide/mmm/resources.md @@ -37,10 +37,15 @@ To add more substance to our session and ensure it's not just informative but al [![Youtube video thumbnail image](https://img.youtube.com/vi/ikCK76gq65Q/maxresdefault.jpg)](https://youtu.be/ikCK76gq65Q?si=fitQK_GrQcoSNWJq) +## Business Cases + +* PyMC Labs: [Bayesian Media Mix Models: Modelling changes in marketing effectiveness over time](https://www.pymc-labs.io/blog-posts/modelling-changes-marketing-effectiveness-over-time/) +* Carlos Eduardo Trujillo Agostini: [Better budgeting with Bayesian models: Bolt’s story with PyMC-Marketing](https://bolt.eu/en/blog/budgeting-with-bayesian-models-pymc-marketing/) +* Carlos Trujillo, Corey Abshire, Niall Oulton, Dan Morris and Layla Yang: [Revolutionizing Tech Marketin: The Synergy of PyMC and Databricks](https://www.databricks.com/blog/revolutionizing-tech-marketing) + ## Blogposts * PyMC Labs: [Improving the Speed and Accuracy of Bayesian Media Mix Models](https://www.pymc-labs.io/blog-posts/reducing-customer-acquisition-costs-how-we-helped-optimizing-hellofreshs-marketing-budget/) -* PyMC Labs: [Bayesian Media Mix Models: Modelling changes in marketing effectiveness over time](https://www.pymc-labs.io/blog-posts/modelling-changes-marketing-effectiveness-over-time/) * 1749: [Measuring Marketing Effectiveness Over the Long-Term](https://1749.io/resource-center/f/measuring-marketing-effectiveness-over-the-long-term) * 1749: [Marketing Mix Modeling in a Modern Era: Time-Varying Parameters](https://1749.io/resource-center/f/marketing-mix-modeling-in-a-modern-era-time-varying-parameters) * 1749: [A Comprehensive Guide to Marketing-Mix Modeling](https://1749.io/resource-center/f/a-comprehensive-guide-to-bayesian-marketing-mix-modeling) @@ -48,7 +53,6 @@ To add more substance to our session and ensure it's not just informative but al * Juan Orduz: [Media Effect Estimation with PyMC: Adstock, Saturation & Diminishing Returns](https://juanitorduz.github.io/pymc_mmm/) * Juan Orduz: [Media Mix Model and Experimental Calibration: A Simulation Study](https://juanitorduz.github.io/mmm_roas/) * Dr. Robert Kübler: [Convenient Bayesian Marketing Mix Modeling with PyMC Marketing](https://towardsdatascience.com/convenient-bayesian-marketing-mix-modeling-with-pymc-marketing-8b02a9a9c4aa) -* Carlos Eduardo Trujillo Agostini: [Better budgeting with Bayesian models: Bolt’s story with PyMC-Marketing](https://bolt.eu/en/blog/budgeting-with-bayesian-models-pymc-marketing/) ### Tutorials