diff --git a/README.md b/README.md
index 9ff8f711..1c569547 100644
--- a/README.md
+++ b/README.md
@@ -62,6 +62,7 @@ Explore our detailed CLV examples using data from the [`lifetimes`](https://gith
 
 - [CLV Quickstart](https://pymc-marketing.readthedocs.io/en/stable/notebooks/clv/clv_quickstart.html)
 - [BG/NBD model](https://pymc-marketing.readthedocs.io/en/stable/notebooks/clv/bg_nbd.html)
+- [Pareto model](https://pymc-marketing.readthedocs.io/en/stable/notebooks/clv/pareto_nbd.html)
 - [Gamma-Gamma model](https://pymc-marketing.readthedocs.io/en/stable/notebooks/clv/gamma_gamma.html)
 
 ### Examples