diff --git a/pymc_marketing/mlflow.py b/pymc_marketing/mlflow.py
index 2c2f4ce6..d3784518 100644
--- a/pymc_marketing/mlflow.py
+++ b/pymc_marketing/mlflow.py
@@ -72,7 +72,6 @@
 
     X = data.drop("y",axis=1)
     y = data["y"]
-    mmm.fit(X,y)
 
     mmm = MMM(
         adstock=GeometricAdstock(l_max=8),