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generative-research.html
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generative-research.html
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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="utf-8">
<meta http-equiv="X-UA-Compatible" content="IE=edge">
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<!-- The above 3 meta tags *must* come first in the head; any other head content must come *after* these tags -->
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<title>Generative Research</title>
<!-- Bootstrap -->
<link href="./css/styles.css" rel="stylesheet">
<!-- <link href="css/cards.css" rel="stylesheet"> -->
<!-- ANIMATE CSS -->
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<body id="" class="top">
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<div class="panel panel--header hero-bg">
<!-- Logo -->
<span class="leaf-wrapper col-md-12">
<a href="/" class="" id="" onclick=""><img src="./img/logo-white.png" alt="FreshBooks logo" height="73"></a>
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<div class="panel-contents textAlign--center lead-pad animated fadeIn">
<!-- <a href="/"><h1 class="logo">FreshBooks | Lean UX Research</h1></a> -->
<h1>Generative Research</h1>
<p class="top-pad lead">The purpose of "generative research" is to gain empathy for our customers, to discover their needs and goals. This is separate from evaluative testing which measures the product's performance. </p>
<p class="lead">This process can typically be conducted within a 1 week design sprint, or longer depending on the breadth of the project. </p>
</div>
</div>
<div class="container cards-container">
<h2 class="animated fadeInUp bottom-pad-small">Process</h2>
<!-- Card-row -->
<div class="row">
<!-- Card1 -->
<div class="col-md-4 card-padding animated fadeInUp">
<a href="generative/plan.html">
<div class="card-style">
<!-- Illustration -->
<div class="circle circle-1 img-responsive"></div>
<!-- cardContent -->
<span class="step-number">1</span>
<h2 class="step-title">Plan</h2>
<p class="sub-heading">Create a research plan that will inform your process & strategy for your work</p>
</div>
</a>
</div><!-- /end Card1 -->
<!-- Card2 -->
<div class="col-md-4 card-padding animated fadeInUp">
<a href = "generative/gather.html">
<div class="card-style">
<!-- Illustration -->
<div class="circle circle-2 img-responsive"></div>
<!-- cardContent -->
<span class="step-number">2</span>
<h2 class="step-title">Gather</h2>
<p class="sub-heading"> Giving you the context you need to understand your design challenge</p>
</div>
</a>
</div><!-- /end Card2 -->
<!-- Card3 -->
<div class="col-md-4 card-padding animated fadeInUp">
<a href = "generative/recruit.html">
<div class="card-style">
<!-- Illustration -->
<div class="circle circle-3 img-responsive"></div>
<!-- cardContent -->
<span class="step-number">3</span>
<h2 class="step-title">Recruit</h2>
<p class="sub-heading">Find participants to help you uncover the right needs and goals</p>
</div>
</a>
</div><!-- /end Card3 -->
<!-- Card4 -->
<div class="col-md-4 card-padding animated fadeInUp">
<a href = "generative/craft.html">
<div class="card-style">
<!-- Illustration -->
<div class="circle circle-4 img-responsive"></div>
<!-- cardContent -->
<span class="step-number">4</span>
<h2 class="step-title">Craft</h2>
<p class="sub-heading">A great script will help you ellicit stories, explore emotions and get to the "why"</p>
</div>
</a>
</div><!-- /end Card4 -->
<!-- Card5 -->
<div class="col-md-4 card-padding animated fadeInUp">
<a href = "generative/conduct.html">
<div class="card-style">
<!-- Illustration -->
<div class="circle circle-5 img-responsive"></div>
<!-- cardContent -->
<span class="step-number">5</span>
<h2 class="step-title">Conduct</h2>
<p class="sub-heading">How to confidently facilitate customer interviews to get to the insights you need</p>
</div>
</a>
</div><!-- /end Card5 -->
<!-- Card6 -->
<div class="col-md-4 card-padding animated fadeInUp">
<a href = "generative/synthesize.html">
<div class="card-style">
<!-- Illustration -->
<div class="circle circle-6 img-responsive"></div>
<!-- cardContent -->
<span class="step-number">6</span>
<h2 class="step-title">Synthesize</h2>
<p class="sub-heading">Package and relay your learnings back to your team</p>
</div>
</div><!-- /end Card6 -->
</a>
</div><!-- /end Card-row -->
<div class="other-methods top-pad animated fadeInUp">
<h2>Other Research Methods</h2>
<ul>
<li><a href="https://www.usertesting.com/blog/2014/01/24/how-to-use-surveys-to-get-the-most-out-of-your-research/" target="_blank"> Surveys and Questionnaires</a> </li>
<li><a href="https://medium.com/user-research/never-ask-what-they-want-3-better-questions-to-ask-in-user-interviews-aeddd2a2101e#.7acq88oxo" target="_blank"> Customer Interviews</a></li>
<li><a href="https://medium.com/uber-design/field-research-at-uber-297a46892843"> Ethnographic studies</a> </li>
<li><a href="http://uxpamagazine.org/dear-diary-using-diaries-to-study-user-experience/" target="_blank">Diary studies</a></li>
<!-- <li>Secondary Research</li> -->
<li><a href="http://designresearchtechniques.com/casestudies/card-sorting"> Card Sorting</a></li>
</ul>
</div>
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<a href="/" class="back-link"><i class="fa fa-angle-left"></i> Back </a>
</div>
</div> <!-- /end Container -->
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<p class="love center-block text-center">Made with <i class="fa fa-heart"></i> by <a href="https://www.freshbooks.com/" target="_blank">FreshBooks</a></p>
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