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evaluative-research.html
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evaluative-research.html
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<!DOCTYPE html>
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<title>Evaluative Research</title>
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<h1>Evaluative Research</h1>
<p class="top-pad lead">The purpose of the evaluative phase is to focus on the product's usability and inductiveness for customers.</p>
<p class="lead">This qualitative research will seek to validate or dispel product design assumptions during 1:1 sessions, we ask users to think-aloud as they test given scenerios. </p>
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<h2 class="animated fadeInUp bottom-pad-small">Process</h2>
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<h2 class="step-title">Draft</h2>
<p class="sub-heading">Build a test script that's based on scenarios and follow-up with why</p>
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<p class="sub-heading"> Gather 4-8 customers from specific segments the test your hypothesis</p>
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<p class="sub-heading">Facilitate test interviews to uncover qualitative actionable insights</p>
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<h2 class="step-title">Synthesize</h2>
<p class="sub-heading">A great script will help you ellicit stories, explore emotions and get to the "why"</p>
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<h2>Other Research Methods</h2>
<ul>
<li><a href="https://www.usertesting.com/blog/2014/01/24/how-to-use-surveys-to-get-the-most-out-of-your-research/" target="_blank"> Surveys and Questionnaires</a> </li>
<li><a href="https://medium.com/user-research/never-ask-what-they-want-3-better-questions-to-ask-in-user-interviews-aeddd2a2101e#.7acq88oxo" target="_blank"> Customer Interviews</a></li>
<li><a href="https://medium.com/uber-design/field-research-at-uber-297a46892843"> Ethnographic studies</a> </li>
<li><a href="http://uxpamagazine.org/dear-diary-using-diaries-to-study-user-experience/" target="_blank">Diary studies</a></li>
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<li><a href="http://designresearchtechniques.com/casestudies/card-sorting" target="_blank"> Card Sorting</a></li>
<li><a href="https://uxdesign.cc/how-netflix-does-a-b-testing-87df9f9bf57c#.ncr4eni4u" target="_blank">A/B Testing</a></li>
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