diff --git a/cmd/promote.go b/cmd/promote.go
index dcaa5d3..9dbfdba 100644
--- a/cmd/promote.go
+++ b/cmd/promote.go
@@ -45,6 +45,7 @@ var promoteCmd = &cobra.Command{
 		if err != nil {
 			return err
 		}
+		branch = NormalizeBranchName(branch)
 		build, err := cmd.Flags().GetString("build")
 		if err != nil {
 			return err