Name: Stacy Brown - Soccer Mom Age: 45-year-old Occupation: working mom Location: San Francisco
- She has 3 kids and two aging parents. This makes her part of the 'sandwich generation,' supporting both kids and parents
- Fairly tech savvy
- Distrustful of non-reputable sources of info
- Trusts medical professionals and prepares for those conversations
- Googles information that doctors don't provide in office visits
- Active on social media
Technological - 3/5 NICHE TOPIC - 4/5
Assistive Software - None
Browser - IE & Chrome
Phone - iPhone
Computer - iPad