diff --git a/mautrix_facebook/__main__.py b/mautrix_facebook/__main__.py
index fd3bec2f..9be78ad0 100644
--- a/mautrix_facebook/__main__.py
+++ b/mautrix_facebook/__main__.py
@@ -23,13 +23,13 @@
 from mautrix.bridge import Bridge
 from mautrix.types import RoomID, UserID
 
+from .analytics import init as init_analytics
 from .config import Config
 from .db import init as init_db, upgrade_table
 from .matrix import MatrixHandler
 from .portal import Portal
 from .presence import PresenceUpdater
 from .puppet import Puppet
-from .segment_analytics import init as init_segment
 from .user import User
 from .util.interval import get_interval
 from .version import linkified_version, version
@@ -65,10 +65,6 @@ def prepare_bridge(self) -> None:
         super().prepare_bridge()
         if self.config["appservice.public.enabled"]:
             secret = self.config["appservice.public.shared_secret"]
-            segment_key = self.config["appservice.public.segment_key"]
-            segment_user_id = self.config["appservice.public.segment_user_id"]
-            if segment_key:
-                init_segment(segment_key, segment_user_id)
             self.public_website = PublicBridgeWebsite(
                 loop=self.loop,
                 shared_secret=secret,
@@ -78,6 +74,10 @@ def prepare_bridge(self) -> None:
             )
         else:
             self.public_website = None
+
+        if self.config["analytics.token"]:
+            analytics = self.config["analytics"]
+            init_analytics(analytics["host"], analytics["token"], analytics["user_id"])
         self.periodic_reconnect_task = None
         self.periodic_presence_task = None
 
diff --git a/mautrix_facebook/segment_analytics.py b/mautrix_facebook/analytics.py
similarity index 50%
rename from mautrix_facebook/segment_analytics.py
rename to mautrix_facebook/analytics.py
index 45ef3aeb..f7e814cc 100644
--- a/mautrix_facebook/segment_analytics.py
+++ b/mautrix_facebook/analytics.py
@@ -1,8 +1,8 @@
 from __future__ import annotations
 
+from urllib.parse import urlunparse
 import logging
 
-from yarl import URL
 import aiohttp
 
 from mautrix.util import background_task
@@ -10,32 +10,35 @@
 from . import user as u
 
 log = logging.getLogger("mau.web.public.analytics")
-segment_url: URL = URL("https://api.segment.io/v1/track")
 http: aiohttp.ClientSession | None = None
-segment_key: str | None = None
-segment_user_id: str | None = None
+analytics_url: str | None = None
+analytics_token: str | None = None
+analytics_user_id: str | None = None
 
 
 async def _track(user: u.User, event: str, properties: dict) -> None:
     await http.post(
-        segment_url,
+        analytics_url,
         json={
-            "userId": segment_user_id or user.mxid,
+            "userId": analytics_user_id or user.mxid,
             "event": event,
             "properties": {"bridge": "facebook", **properties},
         },
-        auth=aiohttp.BasicAuth(login=segment_key, encoding="utf-8"),
+        auth=aiohttp.BasicAuth(login=analytics_token, encoding="utf-8"),
     )
     log.debug(f"Tracked {event}")
 
 
 def track(user: u.User, event: str, properties: dict | None = None):
-    if segment_key:
+    if analytics_token:
         background_task.create(_track(user, event, properties or {}))
 
 
-def init(key, user_id: str | None = None):
-    global segment_key, segment_user_id, http
-    segment_key = key
-    segment_user_id = user_id
+def init(host: str | None, token: str | None, user_id: str | None = None):
+    if not host or not token:
+        return
+    global analytics_url, analytics_token, analytics_user_id, http
+    analytics_url = urlunparse(("https", host, "/v1/track", "", "", ""))
+    analytics_token = token
+    analytics_user_id = user_id
     http = aiohttp.ClientSession()
diff --git a/mautrix_facebook/config.py b/mautrix_facebook/config.py
index 95c15856..2640caf6 100644
--- a/mautrix_facebook/config.py
+++ b/mautrix_facebook/config.py
@@ -53,8 +53,16 @@ def do_update(self, helper: ConfigUpdateHelper) -> None:
         else:
             copy("appservice.public.shared_secret")
         copy("appservice.public.allow_matrix_login")
-        copy("appservice.public.segment_key")
-        copy("appservice.public.segment_user_id")
+
+        copy("analytics.host")
+        if "appservice.provisioning.segment_key" in self:
+            base["analytics.token"] = self["appservice.provisioning.segment_key"]
+        else:
+            copy("analytics.token")
+        if "appservice.provisioning.segment_user_id" in self:
+            base["analytics.user_id"] = self["appservice.provisioning.segment_user_id"]
+        else:
+            copy("analytics.user_id")
 
         copy("metrics.enabled")
         copy("metrics.listen_port")
diff --git a/mautrix_facebook/example-config.yaml b/mautrix_facebook/example-config.yaml
index 27250cdf..eaa6be16 100644
--- a/mautrix_facebook/example-config.yaml
+++ b/mautrix_facebook/example-config.yaml
@@ -64,11 +64,6 @@ appservice:
         shared_secret: generate
         # Allow logging in within Matrix. If false, users can only log in using the web interface.
         allow_matrix_login: true
-        # Segment API key to enable analytics tracking for web server endpoints. Set to null to disable.
-        # Currently the only events are login start, success and fail.
-        segment_key: null
-        # Optional user_id to use when sending Segment events. If null, defaults to using mxID.
-        segment_user_id: null
 
     # The unique ID of this appservice.
     id: facebook
@@ -88,6 +83,15 @@ appservice:
     as_token: "This value is generated when generating the registration"
     hs_token: "This value is generated when generating the registration"
 
+# Segment-compatible analytics endpoint for tracking some events, like provisioning API login and encryption errors.
+analytics:
+    # Hostname of the tracking server. The path is hardcoded to /v1/track
+    host: api.segment.io
+    # API key to send with tracking requests. Tracking is disabled if this is null.
+    token: null
+    # Optional user ID for tracking events. If null, defaults to using Matrix user ID.
+    user_id: null
+
 # Prometheus telemetry config. Requires prometheus-client to be installed.
 metrics:
     enabled: false
diff --git a/mautrix_facebook/portal.py b/mautrix_facebook/portal.py
index acf932dd..09d37f0e 100644
--- a/mautrix_facebook/portal.py
+++ b/mautrix_facebook/portal.py
@@ -68,6 +68,7 @@
 from mautrix.util.message_send_checkpoint import MessageSendCheckpointStatus
 
 from . import matrix as m, puppet as p, user as u
+from .analytics import track
 from .config import Config
 from .db import (
     Backfill,
@@ -78,7 +79,6 @@
     UserPortal as UserPortal,
 )
 from .formatter import facebook_to_matrix, matrix_to_facebook
-from .segment_analytics import track
 
 if TYPE_CHECKING:
     from .__main__ import MessengerBridge
diff --git a/mautrix_facebook/web/public.py b/mautrix_facebook/web/public.py
index f23b12ff..1d3442cf 100644
--- a/mautrix_facebook/web/public.py
+++ b/mautrix_facebook/web/public.py
@@ -31,7 +31,7 @@
 from mautrix.util.signed_token import verify_token
 
 from .. import puppet as pu, user as u
-from ..segment_analytics import track
+from ..analytics import track
 
 
 class InvalidTokenError(Exception):
diff --git a/setup.py b/setup.py
index be6e95e6..2cd7ac30 100644
--- a/setup.py
+++ b/setup.py
@@ -1,6 +1,6 @@
 import setuptools
 
-from mautrix_facebook.get_version import git_tag, git_revision, version, linkified_version
+from mautrix_facebook.get_version import git_revision, git_tag, linkified_version, version
 
 try:
     long_desc = open("README.md").read()