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Google Ads

THIS BLOCK IS DEPRECATED AS OF 4/2/2021.

LookML files for a schema mapping on BigQuery for google Ads compatible with Fivetran's Google Ads ETL. This is designed to work with the ETL agnostic Google Ads block.

To use this block, you will need to:

Include it in your manifest.lkml:

Note: This requires the Project Import feature currently in /admin/labs to be enabled on your Looker instance.

Via local projects:

Fork this repo and create a new project named app-marketing-google-ads-adapter

manifest.lkml

local_dependency: {
  project: "app-marketing-google-ads-adapter"
}


local_dependency: {
  project: "app-marketing-google-ads"
}```

Or remote dependency which don't require a local version.

manifest.lkml
```LookML

remote_dependency: app-marketing-google-ads-adapter {
  url: "git://github.com/looker/app-marketing-google-ads-fivetran-bigquery"
  ref: "b491583a3ac3a1125e535b5c5855bd56e9aa41a5"
}

remote_dependency: app-marketing-google-ads {
  url: "git://github.com/looker/app-marketing-google-ads"
  ref: "557fa52e9fee322d9a601ee5bf009cf929ef0261"
}```

Note that the `ref:` should point to the latest commit in each respective repo [google-ads-fivetran-bigquery](https://github.com/looker/app-marketing-google-ads-fivetran-bigquery/commits/master) and [google-ads](https://github.com/looker/app-marketing-google-ads/commits/master).

2. Create a `google_ads_config` view that is assumed by this project. This configuration requires a  file

For example:

google_ads_config.view.lkml
```LookML
view: google_ads_config {
  extension: required

  dimension: google_ads_schema {
    hidden: yes
    sql:google_ads;;
  }
}
  1. Include the view files in your model.

For example:

marketing_analytics.model.lkml

include: "/app-marketing-google-ads-adapter/*.view"
include: "/app-marketing-google-ads/*.view"
include: "/app-marketing-google-ads/*.dashboard"

Interface

Account Structure

ad.view:

  • ad_adapter
    • external_customer_id
    • campaign_id
    • ad_group_id
    • creative_id
    • creative
    • status_active

ad_group.view:

  • ad_group_adapter
    • external_customer_id
    • campaign_id
    • ad_group_id
    • ad_group_name
    • status_active

campaign.view:

  • campaign_adapter
    • external_customer_id
    • campaign_id
    • campaign_name
    • status_active
    • budget_id
    • amount

customer.view:

  • customer_adapter
    • external_customer_id

Targeting Criteria

geo.view

  • geotargeting
    • state
    • country_code
    • name
    • postal_code

keyword.view

  • keyword_adapter
    • external_customer_id
    • campaign_id
    • ad_group_id
    • criterion_id
    • criteria
    • status_active
    • bidding_strategy_type

Reports

ad_impressions.view

  • _date
  • ad_network_type
  • device_type
  • cost
  • impressions
  • interactions
  • clicks
  • conversions
  • conversionvalue
  • averageposition

Account Stats

  • ad_impressions_adapter
  • ad_impressions_hour_adapter
    • hour_of_day

Campaign Stats

  • ad_impressions_campaign_adapter
  • ad_impressions_campaign_hour_adapter
    • hour_of_day

Ad Group Stats

  • ad_impressions_ad_group_adapter
  • ad_impressions_ad_group_hour_adapter
    • hour_of_day

Keyword Stats

  • ad_impressions_keyword_adapter

Ad Stats

  • ad_impressions_ad_adapter

Targeting Reports

  • ad_impressions * [age_range, audience, gender, geo, parental_status, video]

Block Info

This Block is modeled on the schema from Fivetrans's Google AdWords ETL.

The schema documentation for AdWords can be found in Google's docs.