diff --git a/docs/controllers/intro.md b/docs/controllers/intro.md
new file mode 100644
index 0000000..5ed20aa
--- /dev/null
+++ b/docs/controllers/intro.md
@@ -0,0 +1,78 @@
+# Introduction
+
+This chapter contains information on how to build controllers with kube-rs.
+
+A controller consist of three pieces:
+
+- an object dictating what the world should see (the **spec**)
+- an application running inside kubernetes watching the spec and related objects (the **application**)
+- an idempotent function that ensures the state of one object is applied to the world (the **reconciler**)
+
+In short:
+
+> A controller a long-running program that ensures the kubernetes state of an object, matches the state of the world.
+
+It ensures this by watching the object, and reconciling any differences when they occur.
+
+## The Specification
+
+The main object is the specification for what the world should be like, and it takes the form of one or more Kubernetes objects, like say a:
+
+- [Pod](https://arnavion.github.io/k8s-openapi/v0.14.x/k8s_openapi/api/core/v1/struct.Pod.html)
+- [Deployment](https://arnavion.github.io/k8s-openapi/v0.14.x/k8s_openapi/api/apps/v1/struct.Deployment.html)
+- ..[any native Kubernetes Resource](https://arnavion.github.io/k8s-openapi/v0.14.x/k8s_openapi/trait.Resource.html#implementors)
+- a dynamic object from [api discovery](https://docs.rs/kube/latest/kube/discovery/index.html)
+- a [Custom Resource](https://kubernetes.io/docs/tasks/extend-kubernetes/custom-resources/custom-resource-definitions/)
+
+Because Kubernetes already a [core controller manager](https://kubernetes.io/docs/reference/command-line-tools-reference/kube-controller-manager/) for the core native objects, the most common use-case is Custom Resources, but the process outlined herein system works equally well for all resources.
+
+The object(s) we are interested in [typically contains a Spec](https://kubernetes.io/docs/concepts/overview/working-with-objects/kubernetes-objects/#object-spec-and-status) (or something equivalent) which describe the **desired state of the world** and we will use this term to refer to our main object(s) in a controller.
+
+## The Application
+
+The job of the controller application is simply to watch the core object(s), and any related objects for changes, and then relay the information to the reconciler.
+
+The application, as far as this guide is concerned, takes the form of a **rust application** using the `kube` crate as a **dependency** with the `runtime` feature, compiled into a **container**, and deployed in kubernetes as a **`Deployment`**.
+
+The core components inside the application are:
+
+- infinite [watch loops](https://kubernetes.io/docs/reference/using-api/api-concepts/#efficient-detection-of-changes) around relevant objects
+- a system that maps object changes to the relevant specification
+- one or more **idempotent reconcilers** acting on a single object
+
+And because of Kubernetes constraints; the system must be **fault-tolerant**. It must be able to recover from **crashes**, **downtime**, and resuming even having **missed messages**.
+
+Setting up a blank controller in rust is fairly simply, can be done with minimal boilerplate (no generated files need be inlined in your project), and will be covered in TODO: APPLICATIONDOC.
+
+The hard part of writing a controller lies in the business logic: the reconciler.
+
+## The Reconciler
+
+In its simplest form, this is what a noop reconciler (a reconciler that does nothing) looks like:
+
+```rust
+async fn reconcile(object: Arc<MyObject>, data: Context<Data>) -> Result<ReconcilerAction, Error> {
+    Ok(ReconcilerAction {
+        requeue_after: Some(Duration::from_secs(3600 / 2)),
+    })
+}
+```
+
+// TODO: does the requeue mechanism take the first or the last? it should take the last..
+// TODO: ReconcilerAction::default ? why is it not an enum again?
+
+It takes the last seen version of your `object`, passes it to a user-defined function along with some user `data`, and then performs actions to align the world with `object`.
+
+In practice the reconciler, is the warmest user-defined code in your controller, and it will end up doing a range of tasks including:
+
+- extracting a `Client` or an `Api` from the `Data`
+- performing mutating api calls to:
+  * your `object`'s **child resources** / related resources
+  * the `object`'s **status struct** for other api consumers of the object
+  * the `Event` api for diagnostic information
+- managing annotations for [ownership](https://kubernetes.io/docs/concepts/overview/working-with-objects/owners-dependents/) or [garbage collection](https://kubernetes.io/docs/concepts/overview/working-with-objects/finalizers/) within kubernetes
+- handling instrumentation for tracing, logs and metrics
+
+..and to make matters more confusing, sometimes controllers sit in front of the watch machinery and is in charge of [admission into Kubernetes](https://kubernetes.io/docs/reference/access-authn-authz/admission-controllers/).
+
+We will go through all these details herein and you can compose the various techniques as you see fit depending on your use case.
diff --git a/mkdocs.yml b/mkdocs.yml
index 72eb38e..42cc01f 100644
--- a/mkdocs.yml
+++ b/mkdocs.yml
@@ -34,8 +34,8 @@ theme:
       name: Switch to dark mode
   language: en
   features:
-    #- navigation.tabs
-    - navigation.indexes
+    - navigation.tabs
+    #- navigation.indexes
     - navigation.sections
     - navigation.instant
     - navigation.tracking
@@ -44,16 +44,31 @@ theme:
 # Generated from "fd .md ." in docs/ folder.
 # mkdocs serve will tell us about uncovered documents or broken links
 nav:
-#- index.md
-- getting-started.md
-#- quick-tutorial.md
-- changelog.md
-#- integrations.md
-- security.md
-- release-process.md
-- rust-version.md
-- architecture.md
-- adopters.md
+- Information:
+  #- index.md
+  - getting-started.md
+  #- quick-tutorial.md
+  - changelog.md
+  #- integrations.md
+  - security.md
+  - release-process.md
+  - rust-version.md
+  - architecture.md
+  - adopters.md
+
+- Controller Guide:
+  - controllers/intro.md
+
+  #- comunity.md
+  #- proposal-process.md
+  #- mentorship.md
+  #- coding-style.md
+- Crates:
+  - crates/kube.md
+  - crates/kube-core.md
+  - crates/kube-client.md
+  - crates/kube-derive.md
+  - crates/kube-runtime.md
 
 # Maybe something for the future
 #- Proposals/Rejected: []
@@ -67,16 +82,6 @@ nav:
   - website.md
   - tools.md
 
-  #- comunity.md
-  #- proposal-process.md
-  #- mentorship.md
-  #- coding-style.md
-- Crates:
-  - crates/kube.md
-  - crates/kube-core.md
-  - crates/kube-client.md
-  - crates/kube-derive.md
-  - crates/kube-runtime.md
 markdown_extensions:
   - attr_list # https://squidfunk.github.io/mkdocs-material/reference/images/
   - pymdownx.tabbed  # https://squidfunk.github.io/mkdocs-material/reference/content-tabs/
diff --git a/sync.sh b/sync.sh
index bad652b..92033f3 100755
--- a/sync.sh
+++ b/sync.sh
@@ -16,6 +16,8 @@ sync() {
     # Concat original file contents
     curl -sSL "https://raw.githubusercontent.com/${repopath}" >> "${namelocal}"
     # TODO: swap to use the github api tool ^ to avoid being rate limited in the future
+
+    # TODO: fix relative links in vendored docs somehow
 }
 
 main() {