diff --git a/src/wagtail_tag_manager/forms.py b/src/wagtail_tag_manager/forms.py
index 349d2e1..81b4a00 100644
--- a/src/wagtail_tag_manager/forms.py
+++ b/src/wagtail_tag_manager/forms.py
@@ -14,7 +14,7 @@ def __init__(self, *args, **kwargs):
             value = config.get("value")
             initial = value == SETTING_INITIAL or value == SETTING_REQUIRED
 
-            if SETTING_INITIAL in kwargs:
+            if "initial" in kwargs:
                 initial = kwargs.get(SETTING_INITIAL)[tag_type]
 
             self.fields[tag_type] = forms.BooleanField(
diff --git a/src/wagtail_tag_manager/strategy.py b/src/wagtail_tag_manager/strategy.py
index 371fcfe..de30d43 100644
--- a/src/wagtail_tag_manager/strategy.py
+++ b/src/wagtail_tag_manager/strategy.py
@@ -1,6 +1,6 @@
 from django.http import Http404
-from django.db.models import Q
 from wagtail.views import serve as wagtail_serve
+from django.db.models import Q
 
 from wagtail_tag_manager.mixins import TagMixin
 from wagtail_tag_manager.models import Tag, Trigger, TagTypeSettings
@@ -48,7 +48,7 @@
         SETTING_DEFAULT,
         (
             (lambda c: c == CONSENT_TRUE, CONSENT_TRUE, True, False),
-            (lambda c: c != CONSENT_TRUE, CONSENT_FALSE, False, False),
+            (lambda c: c == CONSENT_UNSET, CONSENT_UNSET, False, False),
         ),
     ),
     ("POST", SETTING_REQUIRED, ((lambda c: True, CONSENT_TRUE, False, True),)),
@@ -74,7 +74,7 @@
         SETTING_DEFAULT,
         (
             (lambda c: c == CONSENT_TRUE, CONSENT_TRUE, False, True),
-            (lambda c: c != CONSENT_TRUE, CONSENT_FALSE, False, False),
+            (lambda c: c == CONSENT_UNSET, CONSENT_UNSET, False, False),
         ),
     ),
 )
@@ -249,10 +249,25 @@ def _get_tags_for_trigger(self):
 
     @property
     def cookie_state(self):
-        return {
-            tag_type: self.consent.get(tag_type, CONSENT_FALSE) != CONSENT_FALSE
-            for tag_type in Tag.get_types()
-        }
+        """
+        Returns the consent state mapped to simple True and False booleans
+        instead of the in-between consent states that might exist.
+        """
+
+        cookie_state = {}
+
+        for tag_type, config in TagTypeSettings.all().items():
+            state = self.consent.get(tag_type, CONSENT_FALSE)
+            setting = config.get("value", SETTING_DEFAULT)
+
+            if setting in (SETTING_DEFAULT):
+                cookie_state[tag_type] = self.consent.get(
+                    tag_type, CONSENT_UNSET
+                ) not in (CONSENT_FALSE, CONSENT_UNSET)
+            else:
+                cookie_state[tag_type] = state != CONSENT_FALSE
+
+        return cookie_state
 
     @property
     def is_debug(self):
diff --git a/tests/unit/test_endpoints.py b/tests/unit/test_endpoints.py
index a82ce24..d9905a6 100644
--- a/tests/unit/test_endpoints.py
+++ b/tests/unit/test_endpoints.py
@@ -51,7 +51,7 @@ def test_lazy_cookies(client, site):
     assert consent_state.get("necessary", "") == "true"
     assert consent_state.get("preferences", "") == "unset"
     assert consent_state.get("statistics", "") == "unset"
-    assert consent_state.get("marketing", "") == "false"
+    assert consent_state.get("marketing", "") == "unset"
 
 
 @pytest.mark.django_db