diff --git a/examples/hotrod/cmd/frontend.go b/examples/hotrod/cmd/frontend.go
index e1eedc65c14..39a2b9f69c0 100644
--- a/examples/hotrod/cmd/frontend.go
+++ b/examples/hotrod/cmd/frontend.go
@@ -45,7 +45,7 @@ var frontendCmd = &cobra.Command{
 		logger := log.NewFactory(zapLogger)
 		server := frontend.NewServer(
 			options,
-			tracing.Init("frontend", otelExporter, metricsFactory, logger),
+			tracing.InitOTEL("frontend", otelExporter, metricsFactory, logger),
 			logger,
 		)
 		return logError(zapLogger, server.Run())
diff --git a/examples/hotrod/cmd/route.go b/examples/hotrod/cmd/route.go
index 191bd96c556..04cf3687076 100644
--- a/examples/hotrod/cmd/route.go
+++ b/examples/hotrod/cmd/route.go
@@ -37,7 +37,7 @@ var routeCmd = &cobra.Command{
 		logger := log.NewFactory(zapLogger)
 		server := route.NewServer(
 			net.JoinHostPort("0.0.0.0", strconv.Itoa(routePort)),
-			tracing.Init("route", otelExporter, metricsFactory, logger),
+			tracing.InitOTEL("route", otelExporter, metricsFactory, logger),
 			logger,
 		)
 		return logError(zapLogger, server.Run())
diff --git a/examples/hotrod/pkg/tracing/http.go b/examples/hotrod/pkg/tracing/http.go
index 96794abb6f1..dbea5c95ec8 100644
--- a/examples/hotrod/pkg/tracing/http.go
+++ b/examples/hotrod/pkg/tracing/http.go
@@ -22,26 +22,35 @@ import (
 	"io"
 	"net/http"
 
-	"github.com/opentracing-contrib/go-stdlib/nethttp"
-	"github.com/opentracing/opentracing-go"
+	"go.opentelemetry.io/contrib/instrumentation/net/http/otelhttp"
+	"go.opentelemetry.io/otel/trace"
 )
 
 // HTTPClient wraps an http.Client with tracing instrumentation.
 type HTTPClient struct {
-	Tracer opentracing.Tracer
-	Client *http.Client
+	TracerProvider trace.TracerProvider
+	Client         *http.Client
+}
+
+func NewHTTPClient(tp trace.TracerProvider) *HTTPClient {
+	return &HTTPClient{
+		TracerProvider: tp,
+		Client: &http.Client{
+			Transport: otelhttp.NewTransport(
+				http.DefaultTransport,
+				otelhttp.WithTracerProvider(tp),
+			),
+		},
+	}
 }
 
 // GetJSON executes HTTP GET against specified url and tried to parse
 // the response into out object.
 func (c *HTTPClient) GetJSON(ctx context.Context, endpoint string, url string, out interface{}) error {
-	req, err := http.NewRequest(http.MethodGet, url, nil)
+	req, err := http.NewRequestWithContext(ctx, http.MethodGet, url, nil)
 	if err != nil {
 		return err
 	}
-	req = req.WithContext(ctx)
-	req, ht := nethttp.TraceRequest(c.Tracer, req, nethttp.OperationName("HTTP GET: "+endpoint))
-	defer ht.Finish()
 
 	res, err := c.Client.Do(req)
 	if err != nil {
@@ -57,6 +66,7 @@ func (c *HTTPClient) GetJSON(ctx context.Context, endpoint string, url string, o
 		}
 		return errors.New(string(body))
 	}
+
 	decoder := json.NewDecoder(res.Body)
 	return decoder.Decode(out)
 }
diff --git a/examples/hotrod/pkg/tracing/mux.go b/examples/hotrod/pkg/tracing/mux.go
index a9102f2ccb4..fe8d197a8d9 100644
--- a/examples/hotrod/pkg/tracing/mux.go
+++ b/examples/hotrod/pkg/tracing/mux.go
@@ -18,17 +18,15 @@ package tracing
 import (
 	"net/http"
 
-	"github.com/opentracing-contrib/go-stdlib/nethttp"
-	"github.com/opentracing/opentracing-go"
-	"go.opentelemetry.io/otel/baggage"
-	"go.opentelemetry.io/otel/propagation"
+	"go.opentelemetry.io/contrib/instrumentation/net/http/otelhttp"
+	"go.opentelemetry.io/otel/trace"
 	"go.uber.org/zap"
 
 	"github.com/jaegertracing/jaeger/examples/hotrod/pkg/log"
 )
 
 // NewServeMux creates a new TracedServeMux.
-func NewServeMux(copyBaggage bool, tracer opentracing.Tracer, logger log.Factory) *TracedServeMux {
+func NewServeMux(copyBaggage bool, tracer trace.TracerProvider, logger log.Factory) *TracedServeMux {
 	return &TracedServeMux{
 		mux:         http.NewServeMux(),
 		copyBaggage: copyBaggage,
@@ -41,7 +39,7 @@ func NewServeMux(copyBaggage bool, tracer opentracing.Tracer, logger log.Factory
 type TracedServeMux struct {
 	mux         *http.ServeMux
 	copyBaggage bool
-	tracer      opentracing.Tracer
+	tracer      trace.TracerProvider
 	logger      log.Factory
 }
 
@@ -49,43 +47,15 @@ type TracedServeMux struct {
 func (tm *TracedServeMux) Handle(pattern string, handler http.Handler) {
 	tm.logger.Bg().Debug("registering traced handler", zap.String("endpoint", pattern))
 
-	middleware := nethttp.Middleware(
-		tm.tracer,
-		handler,
-		nethttp.OperationNameFunc(func(r *http.Request) string {
-			return "HTTP " + r.Method + " " + pattern
-		}),
-		// Jaeger SDK was able to accept `jaeger-baggage` header even for requests without am active trace.
-		// OTEL Bridge does not support that, so we use Baggage propagator to manually extract the baggage
-		// into Context (in otelBaggageExtractor handler below), and once the Bridge creates a Span,
-		// we use this SpanObserver to copy OTEL baggage from Context into the Span.
-		nethttp.MWSpanObserver(func(span opentracing.Span, r *http.Request) {
-			if !tm.copyBaggage {
-				return
-			}
-			bag := baggage.FromContext(r.Context())
-			for _, m := range bag.Members() {
-				if b := span.BaggageItem(m.Key()); b == "" {
-					span.SetBaggageItem(m.Key(), m.Value())
-				}
-			}
-		}),
-	)
-	tm.mux.Handle(pattern, otelBaggageExtractor(middleware))
+	middleware := otelhttp.NewHandler(
+		otelhttp.WithRouteTag(pattern, handler),
+		pattern,
+		otelhttp.WithTracerProvider(tm.tracer))
+
+	tm.mux.Handle(pattern, middleware)
 }
 
 // ServeHTTP implements http.ServeMux#ServeHTTP.
 func (tm *TracedServeMux) ServeHTTP(w http.ResponseWriter, r *http.Request) {
 	tm.mux.ServeHTTP(w, r)
 }
-
-// Used with nethttp.MWSpanObserver above.
-func otelBaggageExtractor(next http.Handler) http.Handler {
-	propagator := propagation.Baggage{}
-	return http.HandlerFunc(func(w http.ResponseWriter, r *http.Request) {
-		carrier := propagation.HeaderCarrier(r.Header)
-		ctx := propagator.Extract(r.Context(), carrier)
-		r = r.WithContext(ctx)
-		next.ServeHTTP(w, r)
-	})
-}
diff --git a/examples/hotrod/services/customer/client.go b/examples/hotrod/services/customer/client.go
index f9595289c44..59787771519 100644
--- a/examples/hotrod/services/customer/client.go
+++ b/examples/hotrod/services/customer/client.go
@@ -18,10 +18,8 @@ package customer
 import (
 	"context"
 	"fmt"
-	"net/http"
 
-	"github.com/opentracing-contrib/go-stdlib/nethttp"
-	"github.com/opentracing/opentracing-go"
+	"go.opentelemetry.io/otel/trace"
 	"go.uber.org/zap"
 
 	"github.com/jaegertracing/jaeger/examples/hotrod/pkg/log"
@@ -30,21 +28,16 @@ import (
 
 // Client is a remote client that implements customer.Interface
 type Client struct {
-	tracer   opentracing.Tracer
 	logger   log.Factory
 	client   *tracing.HTTPClient
 	hostPort string
 }
 
 // NewClient creates a new customer.Client
-func NewClient(tracer opentracing.Tracer, logger log.Factory, hostPort string) *Client {
+func NewClient(tracer trace.TracerProvider, logger log.Factory, hostPort string) *Client {
 	return &Client{
-		tracer: tracer,
-		logger: logger,
-		client: &tracing.HTTPClient{
-			Client: &http.Client{Transport: &nethttp.Transport{}},
-			Tracer: tracer,
-		},
+		logger:   logger,
+		client:   tracing.NewHTTPClient(tracer),
 		hostPort: hostPort,
 	}
 }
diff --git a/examples/hotrod/services/customer/database.go b/examples/hotrod/services/customer/database.go
index 20512a20a59..57cc09f4c57 100644
--- a/examples/hotrod/services/customer/database.go
+++ b/examples/hotrod/services/customer/database.go
@@ -49,22 +49,22 @@ func newDatabase(tracer trace.Tracer, logger log.Factory) *database {
 		customers: map[string]*Customer{
 			"123": {
 				ID:       "123",
-				Name:     "Rachel's Floral Designs",
+				Name:     "Rachel's_Floral_Designs",
 				Location: "115,277",
 			},
 			"567": {
 				ID:       "567",
-				Name:     "Amazing Coffee Roasters",
+				Name:     "Amazing_Coffee_Roasters",
 				Location: "211,653",
 			},
 			"392": {
 				ID:       "392",
-				Name:     "Trom Chocolatier",
+				Name:     "Trom_Chocolatier",
 				Location: "577,322",
 			},
 			"731": {
 				ID:       "731",
-				Name:     "Japanese Desserts",
+				Name:     "Japanese_Desserts",
 				Location: "728,326",
 			},
 		},
diff --git a/examples/hotrod/services/customer/server.go b/examples/hotrod/services/customer/server.go
index 5a4336960e6..0b6acf2815a 100644
--- a/examples/hotrod/services/customer/server.go
+++ b/examples/hotrod/services/customer/server.go
@@ -19,7 +19,7 @@ import (
 	"encoding/json"
 	"net/http"
 
-	"github.com/opentracing/opentracing-go"
+	"go.opentelemetry.io/otel/trace"
 	"go.uber.org/zap"
 
 	"github.com/jaegertracing/jaeger/examples/hotrod/pkg/httperr"
@@ -31,7 +31,7 @@ import (
 // Server implements Customer service
 type Server struct {
 	hostPort string
-	tracer   opentracing.Tracer
+	tracer   trace.TracerProvider
 	logger   log.Factory
 	database *database
 }
@@ -40,7 +40,7 @@ type Server struct {
 func NewServer(hostPort string, otelExporter string, metricsFactory metrics.Factory, logger log.Factory) *Server {
 	return &Server{
 		hostPort: hostPort,
-		tracer:   tracing.Init("customer", otelExporter, metricsFactory, logger),
+		tracer:   tracing.InitOTEL("customer", otelExporter, metricsFactory, logger),
 		logger:   logger,
 		database: newDatabase(
 			tracing.InitOTEL("mysql", otelExporter, metricsFactory, logger).Tracer("mysql"),
diff --git a/examples/hotrod/services/driver/client.go b/examples/hotrod/services/driver/client.go
index d25dfac4065..20b1e566e6c 100644
--- a/examples/hotrod/services/driver/client.go
+++ b/examples/hotrod/services/driver/client.go
@@ -19,8 +19,8 @@ import (
 	"context"
 	"time"
 
-	otgrpc "github.com/opentracing-contrib/go-grpc"
-	"github.com/opentracing/opentracing-go"
+	"go.opentelemetry.io/contrib/instrumentation/google.golang.org/grpc/otelgrpc"
+	"go.opentelemetry.io/otel/trace"
 	"go.uber.org/zap"
 	"google.golang.org/grpc"
 	"google.golang.org/grpc/credentials/insecure"
@@ -30,25 +30,23 @@ import (
 
 // Client is a remote client that implements driver.Interface
 type Client struct {
-	tracer opentracing.Tracer
 	logger log.Factory
 	client DriverServiceClient
 }
 
 // NewClient creates a new driver.Client
-func NewClient(tracer opentracing.Tracer, logger log.Factory, hostPort string) *Client {
+func NewClient(tracerProvider trace.TracerProvider, logger log.Factory, hostPort string) *Client {
 	conn, err := grpc.Dial(hostPort, grpc.WithTransportCredentials(insecure.NewCredentials()),
 		grpc.WithUnaryInterceptor(
-			otgrpc.OpenTracingClientInterceptor(tracer)),
+			otelgrpc.UnaryClientInterceptor(otelgrpc.WithTracerProvider(tracerProvider))),
 		grpc.WithStreamInterceptor(
-			otgrpc.OpenTracingStreamClientInterceptor(tracer)))
+			otelgrpc.StreamClientInterceptor(otelgrpc.WithTracerProvider(tracerProvider))))
 	if err != nil {
 		logger.Bg().Fatal("Cannot create gRPC connection", zap.Error(err))
 	}
 
 	client := NewDriverServiceClient(conn)
 	return &Client{
-		tracer: tracer,
 		logger: logger,
 		client: client,
 	}
diff --git a/examples/hotrod/services/frontend/best_eta.go b/examples/hotrod/services/frontend/best_eta.go
index 5e33da7d571..3a1765a8e47 100644
--- a/examples/hotrod/services/frontend/best_eta.go
+++ b/examples/hotrod/services/frontend/best_eta.go
@@ -22,7 +22,8 @@ import (
 	"sync"
 	"time"
 
-	"github.com/opentracing/opentracing-go"
+	"go.opentelemetry.io/otel/baggage"
+	"go.opentelemetry.io/otel/trace"
 	"go.uber.org/zap"
 
 	"github.com/jaegertracing/jaeger/examples/hotrod/pkg/log"
@@ -47,7 +48,7 @@ type Response struct {
 	ETA    time.Duration
 }
 
-func newBestETA(tracer opentracing.Tracer, logger log.Factory, options ConfigOptions) *bestETA {
+func newBestETA(tracer trace.TracerProvider, logger log.Factory, options ConfigOptions) *bestETA {
 	return &bestETA{
 		customer: customer.NewClient(
 			tracer,
@@ -76,9 +77,16 @@ func (eta *bestETA) Get(ctx context.Context, customerID string) (*Response, erro
 	}
 	eta.logger.For(ctx).Info("Found customer", zap.Any("customer", customer))
 
-	if span := opentracing.SpanFromContext(ctx); span != nil {
-		span.SetBaggageItem("customer", customer.Name)
+	m, err := baggage.NewMember("customer", customer.Name)
+	if err != nil {
+		eta.logger.For(ctx).Error("cannot create baggage member", zap.Error(err))
+	}
+	bag := baggage.FromContext(ctx)
+	bag, err = bag.SetMember(m)
+	if err != nil {
+		eta.logger.For(ctx).Error("cannot set baggage member", zap.Error(err))
 	}
+	ctx = baggage.ContextWithBaggage(ctx, bag)
 
 	drivers, err := eta.driver.FindNearest(ctx, customer.Location)
 	if err != nil {
diff --git a/examples/hotrod/services/frontend/server.go b/examples/hotrod/services/frontend/server.go
index d4d028f1fc4..45527569f85 100644
--- a/examples/hotrod/services/frontend/server.go
+++ b/examples/hotrod/services/frontend/server.go
@@ -21,7 +21,7 @@ import (
 	"net/http"
 	"path"
 
-	"github.com/opentracing/opentracing-go"
+	"go.opentelemetry.io/otel/trace"
 	"go.uber.org/zap"
 
 	"github.com/jaegertracing/jaeger/examples/hotrod/pkg/httperr"
@@ -36,7 +36,7 @@ var assetFS embed.FS
 // Server implements jaeger-demo-frontend service
 type Server struct {
 	hostPort string
-	tracer   opentracing.Tracer
+	tracer   trace.TracerProvider
 	logger   log.Factory
 	bestETA  *bestETA
 	assetFS  http.FileSystem
@@ -56,7 +56,7 @@ type ConfigOptions struct {
 }
 
 // NewServer creates a new frontend.Server
-func NewServer(options ConfigOptions, tracer opentracing.Tracer, logger log.Factory) *Server {
+func NewServer(options ConfigOptions, tracer trace.TracerProvider, logger log.Factory) *Server {
 	return &Server{
 		hostPort: options.FrontendHostPort,
 		tracer:   tracer,
diff --git a/examples/hotrod/services/route/client.go b/examples/hotrod/services/route/client.go
index 2908956a3da..7c58f76e1dc 100644
--- a/examples/hotrod/services/route/client.go
+++ b/examples/hotrod/services/route/client.go
@@ -17,11 +17,9 @@ package route
 
 import (
 	"context"
-	"net/http"
 	"net/url"
 
-	"github.com/opentracing-contrib/go-stdlib/nethttp"
-	"github.com/opentracing/opentracing-go"
+	"go.opentelemetry.io/otel/trace"
 	"go.uber.org/zap"
 
 	"github.com/jaegertracing/jaeger/examples/hotrod/pkg/log"
@@ -30,21 +28,16 @@ import (
 
 // Client is a remote client that implements route.Interface
 type Client struct {
-	tracer   opentracing.Tracer
 	logger   log.Factory
 	client   *tracing.HTTPClient
 	hostPort string
 }
 
 // NewClient creates a new route.Client
-func NewClient(tracer opentracing.Tracer, logger log.Factory, hostPort string) *Client {
+func NewClient(tracer trace.TracerProvider, logger log.Factory, hostPort string) *Client {
 	return &Client{
-		tracer: tracer,
-		logger: logger,
-		client: &tracing.HTTPClient{
-			Client: &http.Client{Transport: &nethttp.Transport{}},
-			Tracer: tracer,
-		},
+		logger:   logger,
+		client:   tracing.NewHTTPClient(tracer),
 		hostPort: hostPort,
 	}
 }
diff --git a/examples/hotrod/services/route/server.go b/examples/hotrod/services/route/server.go
index b93662b84f0..9d2643f9301 100644
--- a/examples/hotrod/services/route/server.go
+++ b/examples/hotrod/services/route/server.go
@@ -24,8 +24,8 @@ import (
 	"net/http"
 	"time"
 
-	"github.com/opentracing/opentracing-go"
 	"github.com/prometheus/client_golang/prometheus/promhttp"
+	"go.opentelemetry.io/otel/trace"
 	"go.uber.org/zap"
 
 	"github.com/jaegertracing/jaeger/examples/hotrod/pkg/delay"
@@ -38,12 +38,12 @@ import (
 // Server implements Route service
 type Server struct {
 	hostPort string
-	tracer   opentracing.Tracer
+	tracer   trace.TracerProvider
 	logger   log.Factory
 }
 
 // NewServer creates a new route.Server
-func NewServer(hostPort string, tracer opentracing.Tracer, logger log.Factory) *Server {
+func NewServer(hostPort string, tracer trace.TracerProvider, logger log.Factory) *Server {
 	return &Server{
 		hostPort: hostPort,
 		tracer:   tracer,