diff --git a/build_tools/cmake/static_module.cmake b/build_tools/cmake/static_module.cmake
index 189ac48..9a146f9 100644
--- a/build_tools/cmake/static_module.cmake
+++ b/build_tools/cmake/static_module.cmake
@@ -91,8 +91,8 @@ function(static_module)
       OUTPUT
         ${_GEN_H_FILE_NAME}
         ${_GEN_C_FILE_NAME}
-      COMMAND generate_embed_data ${_GEN_EMBED_ARGS}
-      DEPENDS generate_embed_data ${_MODULE_NAME}
+      COMMAND iree-c-embed-data ${_GEN_EMBED_ARGS}
+      DEPENDS iree-c-embed-data ${_MODULE_NAME}
     )
 
     list(APPEND _SRC_FILES "${_GEN_H_FILE_NAME}" "${_GEN_C_FILE_NAME}")
diff --git a/build_tools/cmake/vmvx_module.cmake b/build_tools/cmake/vmvx_module.cmake
index 4d41e19..146b443 100644
--- a/build_tools/cmake/vmvx_module.cmake
+++ b/build_tools/cmake/vmvx_module.cmake
@@ -46,8 +46,8 @@ add_custom_command(
   OUTPUT
     ${_RULE_NAME}.h
     ${_RULE_NAME}.c
-  COMMAND generate_embed_data ${_GEN_EMBED_ARGS}
-  DEPENDS generate_embed_data ${_RULE_NAME}.vmfb
+  COMMAND iree-c-embed-data ${_GEN_EMBED_ARGS}
+  DEPENDS iree-c-embed-data ${_RULE_NAME}.vmfb
 )
 
 add_library(${_RULE_NAME} STATIC "")
diff --git a/build_tools/install_iree_host_tools.sh b/build_tools/install_iree_host_tools.sh
index b1be778..3f52ebd 100755
--- a/build_tools/install_iree_host_tools.sh
+++ b/build_tools/install_iree_host_tools.sh
@@ -79,7 +79,7 @@ if [[ $# -eq 0 ]] ; then
 fi
 
 
-# Use pip + install `generate_embed_data` and `iree-flatcc-cli` from source
+# Use pip + install `iree-c-embed-data` and `iree-flatcc-cli` from source
 
 pip3 install -r ${PATH_TO_REPO}/requirements-compiler.txt
 
@@ -99,9 +99,9 @@ cmake -GNinja \
       -DIREE_BUILD_TESTS=OFF \
       -DCMAKE_INSTALL_PREFIX=../build-iree-host-install \
       ${PATH_TO_REPO}/third_party/iree/
-cmake --build . --target generate_embed_data iree-flatcc-cli
+cmake --build . --target iree-c-embed-data iree-flatcc-cli
 
-cp build_tools/embed_data/generate_embed_data ../build-iree-host-install/bin
+cp build_tools/embed_data/iree-c-embed-data ../build-iree-host-install/bin
 cp build_tools/third_party/flatcc/iree-flatcc-cli ../build-iree-host-install/bin/
 cd ..
 
diff --git a/docs/getting_started.md b/docs/getting_started.md
index bae18d7..86f1ecc 100644
--- a/docs/getting_started.md
+++ b/docs/getting_started.md
@@ -86,9 +86,9 @@ cmake -GNinja \
       -DIREE_BUILD_TESTS=OFF \
       -DCMAKE_INSTALL_PREFIX=../build-iree-host-install \
       ../third_party/iree/
-cmake --build . --target generate_embed_data iree-flatcc-cli
+cmake --build . --target iree-c-embed-data iree-flatcc-cli
 
-cp build_tools/embed_data/generate_embed_data ../build-iree-host-install/bin
+cp build_tools/embed_data/iree-c-embed-data ../build-iree-host-install/bin
 cp build_tools/third_party/flatcc/iree-flatcc-cli ../build-iree-host-install/bin/
 cd ..
 ```
diff --git a/iree-release-link.txt b/iree-release-link.txt
index 601ad38..e264946 100644
--- a/iree-release-link.txt
+++ b/iree-release-link.txt
@@ -1 +1 @@
-https://github.com/iree-org/iree/releases/download/candidate-20240610.920/iree-dist-20240610.920-linux-x86_64.tar.xz
+https://github.com/iree-org/iree/releases/download/candidate-20240728.968/iree-dist-20240728.968-linux-x86_64.tar.xz
diff --git a/requirements-compiler.txt b/requirements-compiler.txt
index 26f4bb4..95cfe00 100644
--- a/requirements-compiler.txt
+++ b/requirements-compiler.txt
@@ -1,4 +1,4 @@
 # SPDX-FileCopyrightText: 2023 Fraunhofer-Gesellschaft zur Förderung der angewandten Forschung e.V.
 # SPDX-License-Identifier: CC0-1.0
 -f https://iree.dev/pip-release-links.html
-iree-compiler==20240610.920
+iree-compiler==20240728.968
diff --git a/requirements-tools.txt b/requirements-tools.txt
index 545eee6..97325a9 100644
--- a/requirements-tools.txt
+++ b/requirements-tools.txt
@@ -1,5 +1,5 @@
 # SPDX-FileCopyrightText: 2022 Fraunhofer-Gesellschaft zur Förderung der angewandten Forschung e.V.
 # SPDX-License-Identifier: CC0-1.0
 -f https://iree.dev/pip-release-links.html
-iree-tools-tf==20240610.920
-iree-tools-tflite==20240610.920
+iree-tools-tf==20240728.968
+iree-tools-tflite==20240728.968
diff --git a/samples/simple_embedding/CMakeLists.txt b/samples/simple_embedding/CMakeLists.txt
index 772441b..9fa06ab 100644
--- a/samples/simple_embedding/CMakeLists.txt
+++ b/samples/simple_embedding/CMakeLists.txt
@@ -42,8 +42,8 @@ if(IREE_HAL_EXECUTABLE_LOADER_VMVX_MODULE)
     OUTPUT
       "simple_embedding_test_bytecode_module_vmvx_c.h"
       "simple_embedding_test_bytecode_module_vmvx_c.c"
-    COMMAND generate_embed_data ${_GEN_EMBED_ARGS}
-    DEPENDS generate_embed_data simple_embedding_test_bytecode_module_vmvx.vmfb
+    COMMAND iree-c-embed-data ${_GEN_EMBED_ARGS}
+    DEPENDS iree-c-embed-data simple_embedding_test_bytecode_module_vmvx.vmfb
   )
 
   add_library(simple_embedding_test_bytecode_module_vmvx STATIC "")
@@ -124,8 +124,8 @@ if(IREE_HAL_EXECUTABLE_LOADER_EMBEDDED_ELF)
     OUTPUT
       "simple_embedding_test_module_dylib_arm_32.h"
       "simple_embedding_test_module_dylib_arm_32.c"
-    COMMAND generate_embed_data ${_GEN_EMBED_ARGS}
-    DEPENDS generate_embed_data simple_embedding_test_module_dylib_arm_32.vmfb
+    COMMAND iree-c-embed-data ${_GEN_EMBED_ARGS}
+    DEPENDS iree-c-embed-data simple_embedding_test_module_dylib_arm_32.vmfb
   )
 
   add_library(simple_embedding_test_bytecode_module_dylib STATIC "")
diff --git a/samples/static_library/CMakeLists.txt b/samples/static_library/CMakeLists.txt
index 5841a6e..df2af19 100644
--- a/samples/static_library/CMakeLists.txt
+++ b/samples/static_library/CMakeLists.txt
@@ -58,8 +58,8 @@ add_custom_command(
   OUTPUT
     "simple_mul_c.h"
     "simple_mul_c.c"
-  COMMAND generate_embed_data ${_GEN_EMBED_ARGS}
-  DEPENDS generate_embed_data simple_mul.vmfb
+  COMMAND iree-c-embed-data ${_GEN_EMBED_ARGS}
+  DEPENDS iree-c-embed-data simple_mul.vmfb
 )
 
 target_sources(simple_mul_c
diff --git a/samples/vision_inference/CMakeLists.txt b/samples/vision_inference/CMakeLists.txt
index c8dc9c7..81129f5 100644
--- a/samples/vision_inference/CMakeLists.txt
+++ b/samples/vision_inference/CMakeLists.txt
@@ -78,8 +78,8 @@ add_custom_command(
   OUTPUT
     "mnist_c.h"
     "mnist_c.c"
-  COMMAND generate_embed_data ${_GEN_EMBED_ARGS}
-  DEPENDS generate_embed_data mnist.vmfb
+  COMMAND iree-c-embed-data ${_GEN_EMBED_ARGS}
+  DEPENDS iree-c-embed-data mnist.vmfb
 )
 
 add_library(mnist_c STATIC "")
diff --git a/third_party/iree b/third_party/iree
index f062b19..b8370b8 160000
--- a/third_party/iree
+++ b/third_party/iree
@@ -1 +1 @@
-Subproject commit f062b19dfffeaf4e567b6f8793e0f40ff08cf525
+Subproject commit b8370b8c3a9edfdd95f2bbd2cc303751649e54c7