diff --git a/Makefile b/Makefile
index 26ee5216de..3dc6b04ae1 100644
--- a/Makefile
+++ b/Makefile
@@ -249,7 +249,7 @@ $(BIN)/protoc-gen-connect-go-mux: Makefile go.mod
 
 $(BIN)/protoc-gen-go-vtproto: Makefile go.mod
 	@mkdir -p $(@D)
-	GOBIN=$(abspath $(@D)) $(GO) install github.com/planetscale/vtprotobuf/cmd/protoc-gen-go-vtproto@v0.4.0
+	GOBIN=$(abspath $(@D)) $(GO) install github.com/grafana/vtprotobuf/cmd/protoc-gen-go-vtproto@69fa34dad3472084bcae0b557e8813e6d4678f2b
 
 $(BIN)/protoc-gen-openapiv2: Makefile go.mod
 	@mkdir -p $(@D)
diff --git a/api/buf.gen.yaml b/api/buf.gen.yaml
index e294daf851..401ffc95dd 100644
--- a/api/buf.gen.yaml
+++ b/api/buf.gen.yaml
@@ -18,6 +18,11 @@ plugins:
       - features=marshal+unmarshal+size+pool+grpc+pool+clone
       - pool=github.com/grafana/pyroscope/api/gen/proto/go/google/v1.Profile
       - pool=github.com/grafana/pyroscope/api/gen/proto/go/google/v1.Sample
+      - pool=github.com/grafana/pyroscope/api/gen/proto/go/google/v1.Mapping
+      - pool=github.com/grafana/pyroscope/api/gen/proto/go/google/v1.Function
+      - pool=github.com/grafana/pyroscope/api/gen/proto/go/google/v1.Location
+      - pool=github.com/grafana/pyroscope/api/gen/proto/go/google/v1.Label
+      - pool=github.com/grafana/pyroscope/api/gen/proto/go/google/v1.Line
 
   - name: connect-go
     out: gen/proto/go
diff --git a/api/gen/proto/go/agent/v1/agent_vtproto.pb.go b/api/gen/proto/go/agent/v1/agent_vtproto.pb.go
index 70929b4db7..4bf307944a 100644
--- a/api/gen/proto/go/agent/v1/agent_vtproto.pb.go
+++ b/api/gen/proto/go/agent/v1/agent_vtproto.pb.go
@@ -1,5 +1,5 @@
 // Code generated by protoc-gen-go-vtproto. DO NOT EDIT.
-// protoc-gen-go-vtproto version: v0.4.0
+// protoc-gen-go-vtproto version: v0.0.0-20230724064928-69fa34dad347
 // source: agent/v1/agent.proto
 
 package agentv1
diff --git a/api/gen/proto/go/google/v1/profile_vtproto.pb.go b/api/gen/proto/go/google/v1/profile_vtproto.pb.go
index 4f289c0d85..f56e96075a 100644
--- a/api/gen/proto/go/google/v1/profile_vtproto.pb.go
+++ b/api/gen/proto/go/google/v1/profile_vtproto.pb.go
@@ -1,5 +1,5 @@
 // Code generated by protoc-gen-go-vtproto. DO NOT EDIT.
-// protoc-gen-go-vtproto version: v0.4.0
+// protoc-gen-go-vtproto version: v0.0.0-20230724064928-69fa34dad347
 // source: google/v1/profile.proto
 
 package googlev1
@@ -896,14 +896,36 @@ var vtprotoPool_Profile = sync.Pool{
 }
 
 func (m *Profile) ResetVT() {
+	for _, mm := range m.SampleType {
+		mm.Reset()
+	}
+	f0 := m.SampleType[:0]
 	for _, mm := range m.Sample {
 		mm.ResetVT()
 	}
-	f0 := m.StringTable[:0]
-	f1 := m.Comment[:0]
+	f1 := m.Sample[:0]
+	for _, mm := range m.Mapping {
+		mm.ResetVT()
+	}
+	f2 := m.Mapping[:0]
+	for _, mm := range m.Location {
+		mm.ResetVT()
+	}
+	f3 := m.Location[:0]
+	for _, mm := range m.Function {
+		mm.ResetVT()
+	}
+	f4 := m.Function[:0]
+	f5 := m.StringTable[:0]
+	f6 := m.Comment[:0]
 	m.Reset()
-	m.StringTable = f0
-	m.Comment = f1
+	m.SampleType = f0
+	m.Sample = f1
+	m.Mapping = f2
+	m.Location = f3
+	m.Function = f4
+	m.StringTable = f5
+	m.Comment = f6
 }
 func (m *Profile) ReturnToVTPool() {
 	if m != nil {
@@ -924,9 +946,14 @@ var vtprotoPool_Sample = sync.Pool{
 func (m *Sample) ResetVT() {
 	f0 := m.LocationId[:0]
 	f1 := m.Value[:0]
+	for _, mm := range m.Label {
+		mm.ResetVT()
+	}
+	f2 := m.Label[:0]
 	m.Reset()
 	m.LocationId = f0
 	m.Value = f1
+	m.Label = f2
 }
 func (m *Sample) ReturnToVTPool() {
 	if m != nil {
@@ -937,6 +964,106 @@ func (m *Sample) ReturnToVTPool() {
 func SampleFromVTPool() *Sample {
 	return vtprotoPool_Sample.Get().(*Sample)
 }
+
+var vtprotoPool_Label = sync.Pool{
+	New: func() interface{} {
+		return &Label{}
+	},
+}
+
+func (m *Label) ResetVT() {
+	m.Reset()
+}
+func (m *Label) ReturnToVTPool() {
+	if m != nil {
+		m.ResetVT()
+		vtprotoPool_Label.Put(m)
+	}
+}
+func LabelFromVTPool() *Label {
+	return vtprotoPool_Label.Get().(*Label)
+}
+
+var vtprotoPool_Mapping = sync.Pool{
+	New: func() interface{} {
+		return &Mapping{}
+	},
+}
+
+func (m *Mapping) ResetVT() {
+	m.Reset()
+}
+func (m *Mapping) ReturnToVTPool() {
+	if m != nil {
+		m.ResetVT()
+		vtprotoPool_Mapping.Put(m)
+	}
+}
+func MappingFromVTPool() *Mapping {
+	return vtprotoPool_Mapping.Get().(*Mapping)
+}
+
+var vtprotoPool_Location = sync.Pool{
+	New: func() interface{} {
+		return &Location{}
+	},
+}
+
+func (m *Location) ResetVT() {
+	for _, mm := range m.Line {
+		mm.ResetVT()
+	}
+	f0 := m.Line[:0]
+	m.Reset()
+	m.Line = f0
+}
+func (m *Location) ReturnToVTPool() {
+	if m != nil {
+		m.ResetVT()
+		vtprotoPool_Location.Put(m)
+	}
+}
+func LocationFromVTPool() *Location {
+	return vtprotoPool_Location.Get().(*Location)
+}
+
+var vtprotoPool_Line = sync.Pool{
+	New: func() interface{} {
+		return &Line{}
+	},
+}
+
+func (m *Line) ResetVT() {
+	m.Reset()
+}
+func (m *Line) ReturnToVTPool() {
+	if m != nil {
+		m.ResetVT()
+		vtprotoPool_Line.Put(m)
+	}
+}
+func LineFromVTPool() *Line {
+	return vtprotoPool_Line.Get().(*Line)
+}
+
+var vtprotoPool_Function = sync.Pool{
+	New: func() interface{} {
+		return &Function{}
+	},
+}
+
+func (m *Function) ResetVT() {
+	m.Reset()
+}
+func (m *Function) ReturnToVTPool() {
+	if m != nil {
+		m.ResetVT()
+		vtprotoPool_Function.Put(m)
+	}
+}
+func FunctionFromVTPool() *Function {
+	return vtprotoPool_Function.Get().(*Function)
+}
 func (m *Profile) SizeVT() (n int) {
 	if m == nil {
 		return 0
@@ -2529,7 +2656,14 @@ func (m *Location) UnmarshalVT(dAtA []byte) error {
 			if postIndex > l {
 				return io.ErrUnexpectedEOF
 			}
-			m.Line = append(m.Line, &Line{})
+			if len(m.Line) == cap(m.Line) {
+				m.Line = append(m.Line, &Line{})
+			} else {
+				m.Line = m.Line[:len(m.Line)+1]
+				if m.Line[len(m.Line)-1] == nil {
+					m.Line[len(m.Line)-1] = &Line{}
+				}
+			}
 			if err := m.Line[len(m.Line)-1].UnmarshalVT(dAtA[iNdEx:postIndex]); err != nil {
 				return err
 			}
diff --git a/api/gen/proto/go/ingester/v1/ingester_vtproto.pb.go b/api/gen/proto/go/ingester/v1/ingester_vtproto.pb.go
index e146495559..655a539b70 100644
--- a/api/gen/proto/go/ingester/v1/ingester_vtproto.pb.go
+++ b/api/gen/proto/go/ingester/v1/ingester_vtproto.pb.go
@@ -1,5 +1,5 @@
 // Code generated by protoc-gen-go-vtproto. DO NOT EDIT.
-// protoc-gen-go-vtproto version: v0.4.0
+// protoc-gen-go-vtproto version: v0.0.0-20230724064928-69fa34dad347
 // source: ingester/v1/ingester.proto
 
 package ingesterv1
diff --git a/api/gen/proto/go/push/v1/push_vtproto.pb.go b/api/gen/proto/go/push/v1/push_vtproto.pb.go
index ef32c855eb..82612e7eb1 100644
--- a/api/gen/proto/go/push/v1/push_vtproto.pb.go
+++ b/api/gen/proto/go/push/v1/push_vtproto.pb.go
@@ -1,5 +1,5 @@
 // Code generated by protoc-gen-go-vtproto. DO NOT EDIT.
-// protoc-gen-go-vtproto version: v0.4.0
+// protoc-gen-go-vtproto version: v0.0.0-20230724064928-69fa34dad347
 // source: push/v1/push.proto
 
 package pushv1
diff --git a/api/gen/proto/go/querier/v1/querier_vtproto.pb.go b/api/gen/proto/go/querier/v1/querier_vtproto.pb.go
index 6cf7b8b8b3..40d52b0196 100644
--- a/api/gen/proto/go/querier/v1/querier_vtproto.pb.go
+++ b/api/gen/proto/go/querier/v1/querier_vtproto.pb.go
@@ -1,5 +1,5 @@
 // Code generated by protoc-gen-go-vtproto. DO NOT EDIT.
-// protoc-gen-go-vtproto version: v0.4.0
+// protoc-gen-go-vtproto version: v0.0.0-20230724064928-69fa34dad347
 // source: querier/v1/querier.proto
 
 package querierv1
diff --git a/api/gen/proto/go/status/v1/status_vtproto.pb.go b/api/gen/proto/go/status/v1/status_vtproto.pb.go
index c0cb5d761d..f9c28500ee 100644
--- a/api/gen/proto/go/status/v1/status_vtproto.pb.go
+++ b/api/gen/proto/go/status/v1/status_vtproto.pb.go
@@ -1,5 +1,5 @@
 // Code generated by protoc-gen-go-vtproto. DO NOT EDIT.
-// protoc-gen-go-vtproto version: v0.4.0
+// protoc-gen-go-vtproto version: v0.0.0-20230724064928-69fa34dad347
 // source: status/v1/status.proto
 
 package statusv1
diff --git a/api/gen/proto/go/storegateway/v1/storegateway_vtproto.pb.go b/api/gen/proto/go/storegateway/v1/storegateway_vtproto.pb.go
index ea2f998354..c266e8ff58 100644
--- a/api/gen/proto/go/storegateway/v1/storegateway_vtproto.pb.go
+++ b/api/gen/proto/go/storegateway/v1/storegateway_vtproto.pb.go
@@ -1,5 +1,5 @@
 // Code generated by protoc-gen-go-vtproto. DO NOT EDIT.
-// protoc-gen-go-vtproto version: v0.4.0
+// protoc-gen-go-vtproto version: v0.0.0-20230724064928-69fa34dad347
 // source: storegateway/v1/storegateway.proto
 
 package storegatewayv1
diff --git a/api/gen/proto/go/types/v1/types_vtproto.pb.go b/api/gen/proto/go/types/v1/types_vtproto.pb.go
index 4ffd846b58..4ce8f2dedd 100644
--- a/api/gen/proto/go/types/v1/types_vtproto.pb.go
+++ b/api/gen/proto/go/types/v1/types_vtproto.pb.go
@@ -1,5 +1,5 @@
 // Code generated by protoc-gen-go-vtproto. DO NOT EDIT.
-// protoc-gen-go-vtproto version: v0.4.0
+// protoc-gen-go-vtproto version: v0.0.0-20230724064928-69fa34dad347
 // source: types/v1/types.proto
 
 package typesv1
diff --git a/cmd/pyroscope/help-all.txt.tmpl b/cmd/pyroscope/help-all.txt.tmpl
index 57185de401..29345abac6 100644
--- a/cmd/pyroscope/help-all.txt.tmpl
+++ b/cmd/pyroscope/help-all.txt.tmpl
@@ -1,4 +1,4 @@
-Usage of ./phlare:
+Usage of ./pyroscope:
   -api.base-url string
     	base URL for when the server is behind a reverse proxy with a different path
   -auth.multitenancy-enabled
diff --git a/cmd/pyroscope/help.txt.tmpl b/cmd/pyroscope/help.txt.tmpl
index 949d97eb8d..1d82f02787 100644
--- a/cmd/pyroscope/help.txt.tmpl
+++ b/cmd/pyroscope/help.txt.tmpl
@@ -1,4 +1,4 @@
-Usage of ./phlare:
+Usage of ./pyroscope:
   -api.base-url string
     	base URL for when the server is behind a reverse proxy with a different path
   -auth.multitenancy-enabled
diff --git a/cmd/pyroscope/main_test.go b/cmd/pyroscope/main_test.go
index 76ab58bfcc..1dffc2811c 100644
--- a/cmd/pyroscope/main_test.go
+++ b/cmd/pyroscope/main_test.go
@@ -110,7 +110,7 @@ func TestHelp(t *testing.T) {
 
 			co := test.CaptureOutput(t)
 
-			const cmd = "./phlare"
+			const cmd = "./pyroscope"
 			os.Args = []string{cmd, tc.arg}
 
 			// reset default flags
diff --git a/pkg/frontend/frontendpb/frontend_vtproto.pb.go b/pkg/frontend/frontendpb/frontend_vtproto.pb.go
index 15ca8efa1e..376f377c80 100644
--- a/pkg/frontend/frontendpb/frontend_vtproto.pb.go
+++ b/pkg/frontend/frontendpb/frontend_vtproto.pb.go
@@ -1,5 +1,5 @@
 // Code generated by protoc-gen-go-vtproto. DO NOT EDIT.
-// protoc-gen-go-vtproto version: v0.4.0
+// protoc-gen-go-vtproto version: v0.0.0-20230724064928-69fa34dad347
 // source: frontend/frontendpb/frontend.proto
 
 package frontendpb
diff --git a/pkg/og/convert/jfr/jfr_labels_vtproto.pb.go b/pkg/og/convert/jfr/jfr_labels_vtproto.pb.go
index 80844c902f..2e8913ec54 100644
--- a/pkg/og/convert/jfr/jfr_labels_vtproto.pb.go
+++ b/pkg/og/convert/jfr/jfr_labels_vtproto.pb.go
@@ -1,5 +1,5 @@
 // Code generated by protoc-gen-go-vtproto. DO NOT EDIT.
-// protoc-gen-go-vtproto version: v0.4.0
+// protoc-gen-go-vtproto version: v0.0.0-20230724064928-69fa34dad347
 // source: og/convert/jfr/jfr_labels.proto
 
 package jfr
diff --git a/pkg/og/storage/tree/profile_vtproto.pb.go b/pkg/og/storage/tree/profile_vtproto.pb.go
index 3fedd7b00a..815f18f014 100644
--- a/pkg/og/storage/tree/profile_vtproto.pb.go
+++ b/pkg/og/storage/tree/profile_vtproto.pb.go
@@ -1,5 +1,5 @@
 // Code generated by protoc-gen-go-vtproto. DO NOT EDIT.
-// protoc-gen-go-vtproto version: v0.4.0
+// protoc-gen-go-vtproto version: v0.0.0-20230724064928-69fa34dad347
 // source: og/storage/tree/profile.proto
 
 package tree
@@ -657,11 +657,36 @@ var vtprotoPool_Profile = sync.Pool{
 }
 
 func (m *Profile) ResetVT() {
-	f0 := m.StringTable[:0]
-	f1 := m.Comment[:0]
+	for _, mm := range m.SampleType {
+		mm.Reset()
+	}
+	f0 := m.SampleType[:0]
+	for _, mm := range m.Sample {
+		mm.Reset()
+	}
+	f1 := m.Sample[:0]
+	for _, mm := range m.Mapping {
+		mm.Reset()
+	}
+	f2 := m.Mapping[:0]
+	for _, mm := range m.Location {
+		mm.Reset()
+	}
+	f3 := m.Location[:0]
+	for _, mm := range m.Function {
+		mm.Reset()
+	}
+	f4 := m.Function[:0]
+	f5 := m.StringTable[:0]
+	f6 := m.Comment[:0]
 	m.Reset()
-	m.StringTable = f0
-	m.Comment = f1
+	m.SampleType = f0
+	m.Sample = f1
+	m.Mapping = f2
+	m.Location = f3
+	m.Function = f4
+	m.StringTable = f5
+	m.Comment = f6
 }
 func (m *Profile) ReturnToVTPool() {
 	if m != nil {
diff --git a/pkg/pprof/pprof_test.go b/pkg/pprof/pprof_test.go
index 1d86e92283..e767137ee6 100644
--- a/pkg/pprof/pprof_test.go
+++ b/pkg/pprof/pprof_test.go
@@ -2,6 +2,7 @@ package pprof
 
 import (
 	"math/rand"
+	"os"
 	"testing"
 	"time"
 
@@ -183,3 +184,21 @@ func countSampleDuplicates(p *Profile) int {
 	}
 	return totalDupe
 }
+
+var prof *profilev1.Profile
+
+func BenchmarkFromRawBytes(b *testing.B) {
+	data, err := os.ReadFile("testdata/heap")
+	require.NoError(b, err)
+	b.ResetTimer()
+	b.ReportAllocs()
+	for i := 0; i < b.N; i++ {
+		err := FromBytes(data, func(p *profilev1.Profile, i int) error {
+			prof = p
+			return nil
+		})
+		if err != nil {
+			b.Fatal(err)
+		}
+	}
+}
diff --git a/pkg/querier/stats/stats_vtproto.pb.go b/pkg/querier/stats/stats_vtproto.pb.go
index fdb628099e..d0f82b7c2d 100644
--- a/pkg/querier/stats/stats_vtproto.pb.go
+++ b/pkg/querier/stats/stats_vtproto.pb.go
@@ -1,5 +1,5 @@
 // Code generated by protoc-gen-go-vtproto. DO NOT EDIT.
-// protoc-gen-go-vtproto version: v0.4.0
+// protoc-gen-go-vtproto version: v0.0.0-20230724064928-69fa34dad347
 // source: querier/stats/stats.proto
 
 package stats
diff --git a/pkg/scheduler/schedulerpb/scheduler_vtproto.pb.go b/pkg/scheduler/schedulerpb/scheduler_vtproto.pb.go
index 8da0f93e2c..4085cbd348 100644
--- a/pkg/scheduler/schedulerpb/scheduler_vtproto.pb.go
+++ b/pkg/scheduler/schedulerpb/scheduler_vtproto.pb.go
@@ -1,5 +1,5 @@
 // Code generated by protoc-gen-go-vtproto. DO NOT EDIT.
-// protoc-gen-go-vtproto version: v0.4.0
+// protoc-gen-go-vtproto version: v0.0.0-20230724064928-69fa34dad347
 // source: scheduler/schedulerpb/scheduler.proto
 
 package schedulerpb
diff --git a/pkg/util/httpgrpc/httpgrpc_vtproto.pb.go b/pkg/util/httpgrpc/httpgrpc_vtproto.pb.go
index 435f898c05..0111accb15 100644
--- a/pkg/util/httpgrpc/httpgrpc_vtproto.pb.go
+++ b/pkg/util/httpgrpc/httpgrpc_vtproto.pb.go
@@ -1,5 +1,5 @@
 // Code generated by protoc-gen-go-vtproto. DO NOT EDIT.
-// protoc-gen-go-vtproto version: v0.4.0
+// protoc-gen-go-vtproto version: v0.0.0-20230724064928-69fa34dad347
 // source: util/httpgrpc/httpgrpc.proto
 
 package httpgrpc