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Choosing between the three model types - carryover/adstock/hill-adstock #326

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rajat-barve opened this issue Jul 9, 2024 · 1 comment
Open

Choosing between the three model types - carryover/adstock/hill-adstock #326

rajat-barve opened this issue Jul 9, 2024 · 1 comment

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@rajat-barve
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Curious to know how users decided between the 3 variants! Often times the results are very different from the 3 models even when fitting on the same dataset.
Thanks!
@8-u8
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8-u8 commented Jul 20, 2024 •
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@rajat-barve
I hope this article will help you.
In my experience, it should have discussion with stakeholders which model result is convincible in their business.

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@8-u8 @rajat-barve