diff --git a/src/main/java/io/debezium/connector/jdbc/dialect/postgres/BytesType.java b/src/main/java/io/debezium/connector/jdbc/dialect/postgres/BytesType.java
new file mode 100644
index 00000000..64b5a776
--- /dev/null
+++ b/src/main/java/io/debezium/connector/jdbc/dialect/postgres/BytesType.java
@@ -0,0 +1,60 @@
+/*
+ * Copyright Debezium Authors.
+ *
+ * Licensed under the Apache Software License version 2.0, available at http://www.apache.org/licenses/LICENSE-2.0
+ */
+package io.debezium.connector.jdbc.dialect.postgres;
+
+import java.nio.ByteBuffer;
+import java.sql.Types;
+
+import org.apache.kafka.connect.data.Schema;
+import org.hibernate.engine.jdbc.Size;
+import org.hibernate.query.Query;
+
+import io.debezium.connector.jdbc.dialect.DatabaseDialect;
+import io.debezium.connector.jdbc.type.AbstractType;
+import io.debezium.connector.jdbc.type.Type;
+import io.debezium.connector.jdbc.util.ByteArrayUtils;
+
+/**
+ * An implementation of {@link Type} for {@code BYTES} column types.
+ *
+ * @author Bertrand Paquet
+ */
+class BytesType extends AbstractType {
+
+    public static final BytesType INSTANCE = new BytesType();
+
+    @Override
+    public String[] getRegistrationKeys() {
+        return new String[]{ "BYTES" };
+    }
+
+    @Override
+    public String getDefaultValueBinding(DatabaseDialect dialect, Schema schema, Object value) {
+        return String.format(dialect.getByteArrayFormat(), ByteArrayUtils.getByteArrayAsHex(value));
+    }
+
+    @Override
+    public String getTypeName(DatabaseDialect dialect, Schema schema, boolean key) {
+        final int columnSize = Integer.parseInt(getSourceColumnSize(schema).orElse("0"));
+        if (columnSize > 0) {
+            return dialect.getTypeName(Types.VARBINARY, Size.length(columnSize));
+        }
+        else if (key) {
+            return dialect.getTypeName(Types.VARBINARY, Size.length(dialect.getMaxVarbinaryLength()));
+        }
+        return dialect.getTypeName(Types.VARBINARY);
+    }
+
+    @Override
+    public int bind(Query<?> query, int index, Schema schema, Object value) {
+        if (value instanceof ByteBuffer) {
+            value = ((ByteBuffer) value).array();
+        }
+        query.setParameter(index, value);
+
+        return 1;
+    }
+}
diff --git a/src/main/java/io/debezium/connector/jdbc/dialect/postgres/PostgresDatabaseDialect.java b/src/main/java/io/debezium/connector/jdbc/dialect/postgres/PostgresDatabaseDialect.java
index 5b1fe879..1c09be7e 100644
--- a/src/main/java/io/debezium/connector/jdbc/dialect/postgres/PostgresDatabaseDialect.java
+++ b/src/main/java/io/debezium/connector/jdbc/dialect/postgres/PostgresDatabaseDialect.java
@@ -154,6 +154,7 @@ protected void registerTypes() {
         registerType(IntervalType.INSTANCE);
         registerType(SerialType.INSTANCE);
         registerType(BitType.INSTANCE);
+        registerType(BytesType.INSTANCE);
         registerType(JsonType.INSTANCE);
         registerType(UuidType.INSTANCE);
         registerType(EnumType.INSTANCE);
diff --git a/src/test/java/io/debezium/connector/jdbc/integration/postgres/JdbcSinkColumnTypeMappingIT.java b/src/test/java/io/debezium/connector/jdbc/integration/postgres/JdbcSinkColumnTypeMappingIT.java
index 0e02cdc2..9012dd4c 100644
--- a/src/test/java/io/debezium/connector/jdbc/integration/postgres/JdbcSinkColumnTypeMappingIT.java
+++ b/src/test/java/io/debezium/connector/jdbc/integration/postgres/JdbcSinkColumnTypeMappingIT.java
@@ -5,6 +5,9 @@
  */
 package io.debezium.connector.jdbc.integration.postgres;
 
+import static org.fest.assertions.Assertions.assertThat;
+
+import java.nio.ByteBuffer;
 import java.util.Map;
 
 import org.apache.kafka.connect.data.Schema;
@@ -96,4 +99,44 @@ private void shouldCoerceStringTypeToColumnType(SinkRecordFactory factory, Strin
 
         getSink().assertColumn(destinationTable, "data", columnType);
     }
+
+    @ParameterizedTest
+    @ArgumentsSource(SinkRecordFactoryArgumentsProvider.class)
+    @FixFor("DBZ-6967")
+    public void testShouldCoerceNioByteBufferTypeToByteArrayColumnType(SinkRecordFactory factory) throws Exception {
+        final Map<String, String> properties = getDefaultSinkConfig();
+        properties.put(JdbcSinkConnectorConfig.SCHEMA_EVOLUTION, JdbcSinkConnectorConfig.SchemaEvolutionMode.NONE.getValue());
+        properties.put(JdbcSinkConnectorConfig.PRIMARY_KEY_MODE, JdbcSinkConnectorConfig.PrimaryKeyMode.RECORD_KEY.getValue());
+        properties.put(JdbcSinkConnectorConfig.INSERT_MODE, JdbcSinkConnectorConfig.InsertMode.UPSERT.getValue());
+        startSinkConnector(properties);
+        assertSinkConnectorIsRunning();
+
+        final String tableName = randomTableName();
+        final String topicName = topicName("server2", "schema", tableName);
+
+        ByteBuffer buffer = ByteBuffer.allocate(3);
+        buffer.put((byte) 1);
+        buffer.put((byte) 2);
+        buffer.put((byte) 3);
+
+        final SinkRecord createRecord = factory.createRecordWithSchemaValue(
+                topicName,
+                (byte) 1,
+                "data",
+                Schema.OPTIONAL_BYTES_SCHEMA,
+                buffer);
+
+        final String destinationTable = destinationTableName(createRecord);
+        final String sql = "CREATE TABLE %s (id int not null, data bytea, primary key(id))";
+        getSink().execute(String.format(sql, destinationTable));
+
+        consume(createRecord);
+
+        getSink().assertRows(destinationTable, rs -> {
+            assertThat(rs.getInt(1)).isEqualTo(1);
+            assertThat(rs.getBytes(2)).isEqualTo(new byte[]{ 1, 2, 3 });
+            return null;
+        });
+    }
+
 }