diff --git a/benefits/core/analytics.py b/benefits/core/analytics.py
index bb0d82e32..d6f13dc35 100644
--- a/benefits/core/analytics.py
+++ b/benefits/core/analytics.py
@@ -25,7 +25,7 @@ class Event:
     _counter = itertools.count()
     _domain_re = re.compile(r"^(?:https?:\/\/)?(?:[^@\n]+@)?(?:www\.)?([^:\/\n?]+)", re.IGNORECASE)
 
-    def __init__(self, request, event_type, **kwargs):
+    def __init__(self, request, event_type, enrollment_method=models.EnrollmentMethods.DIGITAL, **kwargs):
         self.app_version = VERSION
         # device_id is generated based on the user_id, and both are set explicitly (per session)
         self.device_id = session.did(request)
@@ -51,6 +51,7 @@ def __init__(self, request, event_type, **kwargs):
             path=request.path,
             transit_agency=agency_name,
             eligibility_verifier=verifier_name,
+            enrollment_method=enrollment_method,
         )
 
         uagent = request.headers.get("user-agent")
@@ -65,6 +66,7 @@ def __init__(self, request, event_type, **kwargs):
             user_agent=uagent,
             transit_agency=agency_name,
             eligibility_verifier=verifier_name,
+            enrollment_method=enrollment_method,
         )
 
         if flow:
diff --git a/benefits/eligibility/analytics.py b/benefits/eligibility/analytics.py
index 44a55e634..9cb62efad 100644
--- a/benefits/eligibility/analytics.py
+++ b/benefits/eligibility/analytics.py
@@ -8,8 +8,8 @@
 class EligibilityEvent(core.Event):
     """Base analytics event for eligibility verification."""
 
-    def __init__(self, request, event_type, flow: models.EnrollmentFlow):
-        super().__init__(request, event_type)
+    def __init__(self, request, event_type, flow: models.EnrollmentFlow, enrollment_method=models.EnrollmentMethods.DIGITAL):
+        super().__init__(request, event_type, enrollment_method)
         # overwrite core.Event enrollment flow
         self.update_enrollment_flows(flow)
 
@@ -17,35 +17,37 @@ def __init__(self, request, event_type, flow: models.EnrollmentFlow):
 class SelectedVerifierEvent(EligibilityEvent):
     """Analytics event representing the user selecting an enrollment flow."""
 
-    def __init__(self, request, flow: models.EnrollmentFlow):
-        super().__init__(request, "selected enrollment flow", flow)
+    def __init__(self, request, flow: models.EnrollmentFlow, enrollment_method=models.EnrollmentMethods.DIGITAL):
+        super().__init__(request, "selected enrollment flow", flow, enrollment_method)
 
 
 class StartedEligibilityEvent(EligibilityEvent):
     """Analytics event representing the beginning of an eligibility verification check."""
 
-    def __init__(self, request, flow: models.EnrollmentFlow):
-        super().__init__(request, "started eligibility", flow)
+    def __init__(self, request, flow: models.EnrollmentFlow, enrollment_method=models.EnrollmentMethods.DIGITAL):
+        super().__init__(request, "started eligibility", flow, enrollment_method)
 
 
 class ReturnedEligibilityEvent(EligibilityEvent):
     """Analytics event representing the end of an eligibility verification check."""
 
-    def __init__(self, request, flow: models.EnrollmentFlow, status, error=None):
-        super().__init__(request, "returned eligibility", flow)
+    def __init__(
+        self, request, flow: models.EnrollmentFlow, status, error=None, enrollment_method=models.EnrollmentMethods.DIGITAL
+    ):
+        super().__init__(request, "returned eligibility", flow, enrollment_method)
         status = str(status).lower()
         if status in ("error", "fail", "success"):
             self.update_event_properties(status=status, error=error)
 
 
-def selected_verifier(request, flow: models.EnrollmentFlow):
+def selected_verifier(request, flow: models.EnrollmentFlow, enrollment_method: str = models.EnrollmentMethods.DIGITAL):
     """Send the "selected eligibility verifier" analytics event."""
-    core.send_event(SelectedVerifierEvent(request, flow))
+    core.send_event(SelectedVerifierEvent(request, flow, enrollment_method=enrollment_method))
 
 
-def started_eligibility(request, flow: models.EnrollmentFlow):
+def started_eligibility(request, flow: models.EnrollmentFlow, enrollment_method: str = models.EnrollmentMethods.DIGITAL):
     """Send the "started eligibility" analytics event."""
-    core.send_event(StartedEligibilityEvent(request, flow))
+    core.send_event(StartedEligibilityEvent(request, flow, enrollment_method=enrollment_method))
 
 
 def returned_error(request, flow: models.EnrollmentFlow, error):
@@ -58,6 +60,6 @@ def returned_fail(request, flow: models.EnrollmentFlow):
     core.send_event(ReturnedEligibilityEvent(request, flow, status="fail"))
 
 
-def returned_success(request, flow: models.EnrollmentFlow):
+def returned_success(request, flow: models.EnrollmentFlow, enrollment_method: str = models.EnrollmentMethods.DIGITAL):
     """Send the "returned eligibility" analytics event with a success status."""
-    core.send_event(ReturnedEligibilityEvent(request, flow, status="success"))
+    core.send_event(ReturnedEligibilityEvent(request, flow, enrollment_method=enrollment_method, status="success"))
diff --git a/benefits/enrollment/analytics.py b/benefits/enrollment/analytics.py
index 8e751c350..da6b1bf9e 100644
--- a/benefits/enrollment/analytics.py
+++ b/benefits/enrollment/analytics.py
@@ -2,14 +2,14 @@
 The enrollment application: analytics implementation.
 """
 
-from benefits.core import analytics as core
+from benefits.core import analytics as core, models
 
 
 class ReturnedEnrollmentEvent(core.Event):
     """Analytics event representing the end of transit processor enrollment request."""
 
-    def __init__(self, request, status, error=None, enrollment_group=None):
-        super().__init__(request, "returned enrollment")
+    def __init__(self, request, status, error=None, enrollment_group=None, enrollment_method=models.EnrollmentMethods.DIGITAL):
+        super().__init__(request, "returned enrollment", enrollment_method)
         if str(status).lower() in ("error", "retry", "success"):
             self.update_event_properties(status=status, error=error)
         if enrollment_group is not None:
@@ -19,27 +19,31 @@ def __init__(self, request, status, error=None, enrollment_group=None):
 class FailedAccessTokenRequestEvent(core.Event):
     """Analytics event representing a failure to acquire an access token for card tokenization."""
 
-    def __init__(self, request, status_code=None):
-        super().__init__(request, "failed access token request")
+    def __init__(self, request, status_code=None, enrollment_method=models.EnrollmentMethods.DIGITAL):
+        super().__init__(request, "failed access token request", enrollment_method)
         if status_code is not None:
             self.update_event_properties(status_code=status_code)
 
 
-def returned_error(request, error):
+def returned_error(request, error, enrollment_method: str = models.EnrollmentMethods.DIGITAL):
     """Send the "returned enrollment" analytics event with an error status and message."""
-    core.send_event(ReturnedEnrollmentEvent(request, status="error", error=error))
+    core.send_event(ReturnedEnrollmentEvent(request, status="error", error=error, enrollment_method=enrollment_method))
 
 
-def returned_retry(request):
+def returned_retry(request, enrollment_method: str = models.EnrollmentMethods.DIGITAL):
     """Send the "returned enrollment" analytics event with a retry status."""
-    core.send_event(ReturnedEnrollmentEvent(request, status="retry"))
+    core.send_event(ReturnedEnrollmentEvent(request, status="retry", enrollment_method=enrollment_method))
 
 
-def returned_success(request, enrollment_group):
+def returned_success(request, enrollment_group, enrollment_method: str = models.EnrollmentMethods.DIGITAL):
     """Send the "returned enrollment" analytics event with a success status."""
-    core.send_event(ReturnedEnrollmentEvent(request, status="success", enrollment_group=enrollment_group))
+    core.send_event(
+        ReturnedEnrollmentEvent(
+            request, status="success", enrollment_group=enrollment_group, enrollment_method=enrollment_method
+        )
+    )
 
 
-def failed_access_token_request(request, status_code=None):
+def failed_access_token_request(request, status_code=None, enrollment_method: str = models.EnrollmentMethods.DIGITAL):
     """Send the "failed access token request" analytics event with the response status code."""
-    core.send_event(FailedAccessTokenRequestEvent(request, status_code=status_code))
+    core.send_event(FailedAccessTokenRequestEvent(request, status_code=status_code, enrollment_method=enrollment_method))
diff --git a/benefits/enrollment/templates/enrollment/index.html b/benefits/enrollment/templates/enrollment/index.html
index d503958bb..7ad1bb38c 100644
--- a/benefits/enrollment/templates/enrollment/index.html
+++ b/benefits/enrollment/templates/enrollment/index.html
@@ -56,7 +56,8 @@ <h1 class="pb-lg-8 pb-4">
               $("#{{ cta_button }}").on("click", function() {
                   amplitude.getInstance().logEvent(startedEvent, {
                       card_tokenize_url: "{{ card_tokenize_url }}",
-                      card_tokenize_func: "{{ card_tokenize_func }}"
+                      card_tokenize_func: "{{ card_tokenize_func }}",
+                      enrollment_method: "{{ enrollment_method }}"
                   });
                   $(this).addClass("disabled").attr("aria-disabled", "true").text("{{ loading_text }}");
               });
@@ -73,7 +74,7 @@ <h1 class="pb-lg-8 pb-4">
                       /* This function executes when the
                       /* card verification returns
                       /* successfully with a token from enrollment server */
-                      amplitude.getInstance().logEvent(closedEvent, {status: "success"});
+                      amplitude.getInstance().logEvent(closedEvent, {status: "success", enrollment_method: "{{ enrollment_method }}"});
 
                       var form = $("form#{{ form_success }}");
                       $("#{{ token_field }}", form).val(response.token);
@@ -83,7 +84,7 @@ <h1 class="pb-lg-8 pb-4">
                       /* This function executes when the
                       /* card verification fails and server
                       /* return verification failure message */
-                      amplitude.getInstance().logEvent(closedEvent, {status: "fail"});
+                      amplitude.getInstance().logEvent(closedEvent, {status: "fail", enrollment_method: "{{ enrollment_method }}"});
 
                       var form = $("form#{{ form_retry }}");
                       form.submit();
@@ -92,7 +93,7 @@ <h1 class="pb-lg-8 pb-4">
                       /* This function executes when the
                       /* server returns error or token is invalid.
                       /* 400 or 500 will return. */
-                      amplitude.getInstance().logEvent(closedEvent, {status: "error", error: response});
+                      amplitude.getInstance().logEvent(closedEvent, {status: "error", error: response, enrollment_method: "{{ enrollment_method }}"});
 
                       if (response.status >= 500) {
                         var form = $("form#{{ form_system_error }}");
@@ -105,7 +106,7 @@ <h1 class="pb-lg-8 pb-4">
                       /* This function executes when the
                       /* user cancels and closes the window
                       /* and returns to home page. */
-                      amplitude.getInstance().logEvent(closedEvent, {status: "cancel"});
+                      amplitude.getInstance().logEvent(closedEvent, {status: "cancel", enrollment_method: "{{ enrollment_method }}"});
 
                       return location.reload();
                   }
diff --git a/benefits/enrollment/views.py b/benefits/enrollment/views.py
index ac6c252bb..f0da5a828 100644
--- a/benefits/enrollment/views.py
+++ b/benefits/enrollment/views.py
@@ -117,6 +117,7 @@ def index(request):
             "card_tokenize_env": agency.transit_processor.card_tokenize_env,
             "card_tokenize_func": agency.transit_processor.card_tokenize_func,
             "card_tokenize_url": agency.transit_processor.card_tokenize_url,
+            "enrollment_method": models.EnrollmentMethods.DIGITAL,
             "token_field": "card_token",
             "form_retry": tokenize_retry_form.id,
             "form_server_error": tokenize_server_error_form.id,
diff --git a/benefits/in_person/templates/in_person/enrollment.html b/benefits/in_person/templates/in_person/enrollment.html
index 7792c3642..5623d0323 100644
--- a/benefits/in_person/templates/in_person/enrollment.html
+++ b/benefits/in_person/templates/in_person/enrollment.html
@@ -41,6 +41,7 @@ <h2 class="p-0 m-0 text-left">In-person enrollment</h2>
     </div>
 
     <script nonce="{{ request.csp_nonce }}">
+        var startedEvent = "started card tokenization", closedEvent = "ended card tokenization";
 
         $.ajax({ dataType: "script", attrs: { nonce: "{{ request.csp_nonce }}"}, url: "{{ card_tokenize_url }}" })
             .done(function() {
@@ -55,6 +56,15 @@ <h2 class="p-0 m-0 text-left">In-person enrollment</h2>
                 $(".loading").addClass("d-none");
                 $(".invisible").removeClass("invisible").addClass("visible");
 
+                $("#{{ cta_button }}").on("click", function() {
+                    amplitude.getInstance().logEvent(startedEvent, {
+                        card_tokenize_url: "{{ card_tokenize_url }}",
+                        card_tokenize_func: "{{ card_tokenize_func }}",
+                        enrollment_method: "{{ enrollment_method }}"
+                    });
+                    $(this).addClass("disabled").attr("aria-disabled", "true").text("{{ loading_text }}");
+                });
+
                 new Promise((resolve) => {
                     {{ card_tokenize_func }}({
                         authorization: data.token,
@@ -68,6 +78,7 @@ <h2 class="p-0 m-0 text-left">In-person enrollment</h2>
                             /* This function executes when the
                             /* card verification returns
                             /* successfully with a token from enrollment server */
+                            amplitude.getInstance().logEvent(closedEvent, {status: "success", enrollment_method: "{{ enrollment_method }}"});
 
                             // hide the iframe
                             $(".visible").removeClass("visible").addClass("invisible");
@@ -84,6 +95,7 @@ <h2 class="p-0 m-0 text-left">In-person enrollment</h2>
                             /* This function executes when the
                             /* card verification fails and server
                             /* return verification failure message */
+                            amplitude.getInstance().logEvent(closedEvent, {status: "fail", enrollment_method: "{{ enrollment_method }}"});
 
                             var form = $("form#{{ form_retry }}");
                             form.submit();
@@ -92,6 +104,7 @@ <h2 class="p-0 m-0 text-left">In-person enrollment</h2>
                             /* This function executes when the
                             /* server returns error or token is invalid.
                             /* 400 or 500 will return. */
+                            amplitude.getInstance().logEvent(closedEvent, {status: "error", error: response, enrollment_method: "{{ enrollment_method }}"});
 
                             if (response.status >= 500) {
                             var form = $("form#{{ form_system_error }}");
@@ -104,6 +117,7 @@ <h2 class="p-0 m-0 text-left">In-person enrollment</h2>
                             /* This function executes when the
                             /* user cancels and closes the window
                             /* and returns to home page. */
+                            amplitude.getInstance().logEvent(closedEvent, {status: "cancel", enrollment_method: "{{ enrollment_method }}"});
 
                             return location.reload();
                         }
diff --git a/benefits/in_person/views.py b/benefits/in_person/views.py
index 895a1c9c1..a10389e71 100644
--- a/benefits/in_person/views.py
+++ b/benefits/in_person/views.py
@@ -10,6 +10,8 @@
 
 from benefits.routes import routes
 from benefits.core import models, session
+from benefits.eligibility import analytics as eligibility_analytics
+from benefits.enrollment import analytics as enrollment_analytics
 from benefits.enrollment.enrollment import Status, request_card_tokenization_access, enroll
 
 from benefits.in_person import forms
@@ -34,6 +36,8 @@ def eligibility(request):
             flow_id = form.cleaned_data.get("flow")
             flow = models.EnrollmentFlow.objects.get(id=flow_id)
             session.update(request, flow=flow)
+            eligibility_analytics.selected_verifier(request, flow, enrollment_method=models.EnrollmentMethods.IN_PERSON)
+            eligibility_analytics.started_eligibility(request, flow, enrollment_method=models.EnrollmentMethods.IN_PERSON)
 
             in_person_enrollment = reverse(routes.IN_PERSON_ENROLLMENT)
             response = redirect(in_person_enrollment)
@@ -56,6 +60,9 @@ def token(request):
         elif response.status is Status.SYSTEM_ERROR or response.status is Status.EXCEPTION:
             logger.debug("Error occurred while requesting access token", exc_info=response.exception)
             sentry_sdk.capture_exception(response.exception)
+            enrollment_analytics.failed_access_token_request(
+                request, response.status_code, enrollment_method=models.EnrollmentMethods.IN_PERSON
+            )
 
             if response.status is Status.SYSTEM_ERROR:
                 redirect = reverse(routes.IN_PERSON_ENROLLMENT_SYSTEM_ERROR)
@@ -78,13 +85,14 @@ def enrollment(request):
         if not form.is_valid():
             raise Exception("Invalid card token form")
 
+        flow = session.flow(request)
+        eligibility_analytics.returned_success(request, flow, enrollment_method=models.EnrollmentMethods.IN_PERSON)
         card_token = form.cleaned_data.get("card_token")
         status, exception = enroll(request, card_token)
 
         match (status):
             case Status.SUCCESS:
                 agency = session.agency(request)
-                flow = session.flow(request)
                 expiry = session.enrollment_expiry(request)
                 verified_by = f"{request.user.first_name} {request.user.last_name}"
                 event = models.EnrollmentEvent.objects.create(
@@ -95,17 +103,29 @@ def enrollment(request):
                     expiration_datetime=expiry,
                 )
                 event.save()
+                enrollment_analytics.returned_success(
+                    request, flow.group_id, enrollment_method=models.EnrollmentMethods.IN_PERSON
+                )
                 return redirect(routes.IN_PERSON_ENROLLMENT_SUCCESS)
 
             case Status.SYSTEM_ERROR:
+                enrollment_analytics.returned_error(
+                    request, str(exception), enrollment_method=models.EnrollmentMethods.IN_PERSON
+                )
                 sentry_sdk.capture_exception(exception)
                 return redirect(routes.IN_PERSON_ENROLLMENT_SYSTEM_ERROR)
 
             case Status.EXCEPTION:
+                enrollment_analytics.returned_error(
+                    request, str(exception), enrollment_method=models.EnrollmentMethods.IN_PERSON
+                )
                 sentry_sdk.capture_exception(exception)
                 return redirect(routes.IN_PERSON_SERVER_ERROR)
 
             case Status.REENROLLMENT_ERROR:
+                enrollment_analytics.returned_error(
+                    request, "Re-enrollment error.", enrollment_method=models.EnrollmentMethods.IN_PERSON
+                )
                 return redirect(routes.IN_PERSON_ENROLLMENT_REENROLLMENT_ERROR)
     # GET enrollment index
     else:
@@ -129,6 +149,7 @@ def enrollment(request):
             "card_tokenize_env": agency.transit_processor.card_tokenize_env,
             "card_tokenize_func": agency.transit_processor.card_tokenize_func,
             "card_tokenize_url": agency.transit_processor.card_tokenize_url,
+            "enrollment_method": models.EnrollmentMethods.IN_PERSON,
             "token_field": "card_token",
             "form_retry": tokenize_retry_form.id,
             "form_server_error": tokenize_server_error_form.id,
@@ -157,6 +178,10 @@ def reenrollment_error(request):
 
 def retry(request):
     """View handler for card verification failure."""
+    # enforce POST-only route for sending analytics
+    if request.method == "POST":
+        enrollment_analytics.returned_retry(request, enrollment_method=models.EnrollmentMethods.IN_PERSON)
+
     agency = session.agency(request)
     context = {
         **admin_site.each_context(request),
diff --git a/benefits/templates/admin/agency-base.html b/benefits/templates/admin/agency-base.html
index 36ec756de..0ec2067e0 100644
--- a/benefits/templates/admin/agency-base.html
+++ b/benefits/templates/admin/agency-base.html
@@ -15,6 +15,7 @@
           integrity="sha384-1BmE4kWBq78iYhFldvKuhfTAU6auU8tT94WrHftjDbrCEXSU1oBoqyl2QvZ6jIW3"
           crossorigin="anonymous">
     <link href="{% static "css/admin/styles.css" %}" rel="stylesheet">
+    {% include "core/includes/analytics.html" with api_key=analytics.api_key uid=analytics.uid did=analytics.did %}
 {% endblock extrastyle %}
 
 {% block branding %}
diff --git a/tests/pytest/in_person/test_views.py b/tests/pytest/in_person/test_views.py
index 1a258c388..53d186af8 100644
--- a/tests/pytest/in_person/test_views.py
+++ b/tests/pytest/in_person/test_views.py
@@ -222,7 +222,7 @@ def test_token_connection_error(mocker, admin_client, mocked_sentry_sdk_module):
 
 
 @pytest.mark.django_db
-@pytest.mark.usefixtures("mocked_session_agency")
+@pytest.mark.usefixtures("mocked_session_agency", "mocked_session_flow")
 def test_enrollment_logged_in_get(admin_client):
     path = reverse(routes.IN_PERSON_ENROLLMENT)