diff --git a/packages/cli/src/commands/InstallPlaywrightBrowsersCommand.ts b/packages/cli/src/commands/InstallPlaywrightBrowsersCommand.ts
new file mode 100644
index 000000000000..5014afef1f20
--- /dev/null
+++ b/packages/cli/src/commands/InstallPlaywrightBrowsersCommand.ts
@@ -0,0 +1,44 @@
+/* eslint-disable no-console */
+
+import { execSync } from 'node:child_process';
+
+import ansiColors from 'ansi-colors';
+import type { ArgumentsCamelCase, Argv, CommandModule } from 'yargs';
+
+const envVariable = 'CRAWLEE_SKIP_BROWSER_INSTALL';
+
+interface InstallPlaywrightBrowsersArgs {
+    force?: boolean;
+}
+
+export class InstallPlaywrightBrowsersCommand<T> implements CommandModule<T, InstallPlaywrightBrowsersArgs> {
+    command = 'install-playwright-browsers';
+    describe = 'Installs browsers needed by Playwright for local testing';
+
+    builder = async (args: Argv<T>) => {
+        args.options('force', {
+            alias: 'f',
+            default: false,
+            type: 'boolean',
+            describe: 'Use `--force` to force installation of browsers even if the environment is marked as having them.',
+        });
+
+        return args as Argv<InstallPlaywrightBrowsersArgs>;
+    };
+
+    handler = (args: ArgumentsCamelCase<InstallPlaywrightBrowsersArgs>) => {
+        if (process.env[envVariable]) {
+            if (!args.force) {
+                console.log(ansiColors.green('Browsers are already installed!'));
+                return;
+            }
+
+            console.warn(ansiColors.yellow('Installing Playwright browsers in an environment where browsers have already been installed...'));
+        } else {
+            console.log(ansiColors.green('Installing Playwright browsers...'));
+        }
+
+        // TODO: detect package manager
+        execSync(`npx playwright install`, { stdio: 'inherit' });
+    };
+}
diff --git a/packages/cli/src/index.ts b/packages/cli/src/index.ts
index 00140c13d5eb..012e96b4fa41 100755
--- a/packages/cli/src/index.ts
+++ b/packages/cli/src/index.ts
@@ -10,6 +10,8 @@ require('yargonaut')
 // eslint-disable-next-line
 import { CreateProjectCommand } from './commands/CreateProjectCommand';
 // eslint-disable-next-line
+import { InstallPlaywrightBrowsersCommand } from './commands/InstallPlaywrightBrowsersCommand';
+// eslint-disable-next-line
 import { RunProjectCommand } from './commands/RunProjectCommand';
 
 // eslint-disable-next-line
@@ -35,6 +37,7 @@ const cli = yargs.scriptName('crawlee')
     .alias('h', 'help')
     .command(new CreateProjectCommand())
     .command(new RunProjectCommand())
+    .command(new InstallPlaywrightBrowsersCommand())
     .recommendCommands()
     .strict();
 
diff --git a/packages/templates/templates/playwright-js/package.json b/packages/templates/templates/playwright-js/package.json
index d331e119091f..d4ba2e9ea56a 100644
--- a/packages/templates/templates/playwright-js/package.json
+++ b/packages/templates/templates/playwright-js/package.json
@@ -9,7 +9,8 @@
     },
     "scripts": {
         "start": "node src/main.js",
-        "test": "echo \"Error: oops, the actor has no tests yet, sad!\" && exit 1"
+        "test": "echo \"Error: oops, the actor has no tests yet, sad!\" && exit 1",
+        "postinstall": "npx crawlee install-playwright-browsers"
     },
     "author": "It's not you it's me",
     "license": "ISC"
diff --git a/packages/templates/templates/playwright-ts/package.json b/packages/templates/templates/playwright-ts/package.json
index 2c4ed013e300..93c629a42b3b 100644
--- a/packages/templates/templates/playwright-ts/package.json
+++ b/packages/templates/templates/playwright-ts/package.json
@@ -18,7 +18,8 @@
         "start:prod": "node dist/main.js",
         "start:dev": "node --no-warnings=ExperimentalWarning --loader ts-node/esm/transpile-only src/main.ts",
         "build": "tsc",
-        "test": "echo \"Error: oops, the actor has no tests yet, sad!\" && exit 1"
+        "test": "echo \"Error: oops, the actor has no tests yet, sad!\" && exit 1",
+        "postinstall": "npx crawlee install-playwright-browsers"
     },
     "author": "It's not you it's me",
     "license": "ISC"