diff --git a/README.md b/README.md
index d2269001..4d98771a 100644
--- a/README.md
+++ b/README.md
@@ -39,7 +39,7 @@ There is a docker image `telefonica/prometheus-kafka-adapter:1.6.0` [available o
 Prometheus-kafka-adapter listens for metrics coming from Prometheus and sends them to Kafka. This behaviour can be configured with the following environment variables:
 
 - `KAFKA_BROKER_LIST`: defines kafka endpoint and port, defaults to `kafka:9092`.
-- `KAFKA_TOPIC`: defines kafka topic to be used, defaults to `metrics`.
+- `KAFKA_TOPIC`: defines kafka topic to be used, defaults to `metrics`. Could use go template, labels are passed (as a map) to the template: e.g: `metrics.{{ index . "__name__" }}` to use per-metric topic. Two template functions are available: replace (`{{ index . "__name__" | replace "message" "msg" }}`) and substring (`{{ index . "__name__" | substring 0 5 }}`)
 - `KAFKA_COMPRESSION`: defines the compression type to be used, defaults to `none`.
 - `KAFKA_BATCH_NUM_MESSAGES`: defines the number of messages to batch write, defaults to `10000`.
 - `SERIALIZATION_FORMAT`: defines the serialization format, can be `json`, `avro-json`, defaults to `json`.
diff --git a/config.go b/config.go
index 27d0e4ca..56ce6302 100644
--- a/config.go
+++ b/config.go
@@ -16,21 +16,19 @@ package main
 
 import (
 	"os"
+	"strings"
+	"text/template"
 
-	"github.com/confluentinc/confluent-kafka-go/kafka"
 	"github.com/sirupsen/logrus"
 )
 
 var (
-	kafkaBrokerList   = "kafka:9092"
-	kafkaTopic        = "metrics"
-	basicauth         = false
-	basicauthUsername = ""
-	basicauthPassword = ""
-	kafkaPartition    = kafka.TopicPartition{
-		Topic:     &kafkaTopic,
-		Partition: kafka.PartitionAny,
-	}
+	kafkaBrokerList        = "kafka:9092"
+	kafkaTopic             = "metrics"
+	topicTemplate          *template.Template
+	basicauth              = false
+	basicauthUsername      = ""
+	basicauthPassword      = ""
 	kafkaCompression       = "none"
 	kafkaBatchNumMessages  = "10000"
 	kafkaSslClientCertFile = ""
@@ -55,11 +53,6 @@ func init() {
 
 	if value := os.Getenv("KAFKA_TOPIC"); value != "" {
 		kafkaTopic = value
-
-		kafkaPartition = kafka.TopicPartition{
-			Topic:     &kafkaTopic,
-			Partition: kafka.PartitionAny,
-		}
 	}
 
 	if value := os.Getenv("BASIC_AUTH_USERNAME"); value != "" {
@@ -100,6 +93,11 @@ func init() {
 	if err != nil {
 		logrus.WithError(err).Fatalln("couldn't create a metrics serializer")
 	}
+
+	topicTemplate, err = parseTopicTemplate(kafkaTopic)
+	if err != nil {
+		logrus.WithError(err).Fatalln("couldn't parse the topic template")
+	}
 }
 
 func parseLogLevel(value string) logrus.Level {
@@ -124,3 +122,24 @@ func parseSerializationFormat(value string) (Serializer, error) {
 		return NewJSONSerializer()
 	}
 }
+
+func parseTopicTemplate(tpl string) (*template.Template, error) {
+	funcMap := template.FuncMap{
+		"replace": func(old, new, src string) string {
+			return strings.Replace(src, old, new, -1)
+		},
+		"substring": func(start, end int, s string) string {
+			if start < 0 {
+				start = 0
+			}
+			if end < 0 || end > len(s) {
+				end = len(s)
+			}
+			if start >= end {
+				panic("template function - substring: start is bigger (or equal) than end. That will produce an empty string.")
+			}
+			return s[start:end]
+		},
+	}
+	return template.New("topic").Funcs(funcMap).Parse(tpl)
+}
diff --git a/handlers.go b/handlers.go
index ec432414..f382961d 100644
--- a/handlers.go
+++ b/handlers.go
@@ -54,23 +54,30 @@ func receiveHandler(producer *kafka.Producer, serializer Serializer) func(c *gin
 			return
 		}
 
-		metrics, err := processWriteRequest(&req)
+		metricsPerTopic, err := processWriteRequest(&req)
 		if err != nil {
 			c.AbortWithStatus(http.StatusInternalServerError)
 			logrus.WithError(err).Error("couldn't process write request")
 			return
 		}
 
-		for _, metric := range metrics {
-			err := producer.Produce(&kafka.Message{
-				TopicPartition: kafkaPartition,
-				Value:          metric,
-			}, nil)
+		for topic, metrics := range metricsPerTopic {
+			t := topic
+			part := kafka.TopicPartition{
+				Partition: kafka.PartitionAny,
+				Topic:     &t,
+			}
+			for _, metric := range metrics {
+				err := producer.Produce(&kafka.Message{
+					TopicPartition: part,
+					Value:          metric,
+				}, nil)
 
-			if err != nil {
-				c.AbortWithStatus(http.StatusInternalServerError)
-				logrus.WithError(err).Error("couldn't produce message in kafka")
-				return
+				if err != nil {
+					c.AbortWithStatus(http.StatusInternalServerError)
+					logrus.WithError(err).Error("couldn't produce message in kafka")
+					return
+				}
 			}
 		}
 
diff --git a/prometheus.go b/prometheus.go
index 0cd7ace0..ad232dfa 100644
--- a/prometheus.go
+++ b/prometheus.go
@@ -19,7 +19,7 @@ import (
 	"github.com/sirupsen/logrus"
 )
 
-func processWriteRequest(req *prompb.WriteRequest) ([][]byte, error) {
+func processWriteRequest(req *prompb.WriteRequest) (map[string][][]byte, error) {
 	logrus.WithField("var", req).Debugln()
 	return Serialize(serializer, req)
 }
diff --git a/serializers.go b/serializers.go
index 4dac6eec..89b232a1 100644
--- a/serializers.go
+++ b/serializers.go
@@ -15,6 +15,7 @@
 package main
 
 import (
+	"bytes"
 	"encoding/json"
 	"io/ioutil"
 	"strconv"
@@ -33,8 +34,8 @@ type Serializer interface {
 }
 
 // Serialize generates the JSON representation for a given Prometheus metric.
-func Serialize(s Serializer, req *prompb.WriteRequest) ([][]byte, error) {
-	result := [][]byte{}
+func Serialize(s Serializer, req *prompb.WriteRequest) (map[string][][]byte, error) {
+	result := make(map[string][][]byte)
 
 	for _, ts := range req.Timeseries {
 		labels := make(map[string]string, len(ts.Labels))
@@ -43,6 +44,8 @@ func Serialize(s Serializer, req *prompb.WriteRequest) ([][]byte, error) {
 			labels[string(model.LabelName(l.Name))] = string(model.LabelValue(l.Value))
 		}
 
+		t := topic(labels)
+
 		for _, sample := range ts.Samples {
 			epoch := time.Unix(sample.Timestamp/1000, 0).UTC()
 
@@ -58,7 +61,7 @@ func Serialize(s Serializer, req *prompb.WriteRequest) ([][]byte, error) {
 				logrus.WithError(err).Errorln("couldn't marshal timeseries")
 			}
 
-			result = append(result, data)
+			result[t] = append(result[t], data)
 		}
 	}
 
@@ -104,3 +107,11 @@ func NewAvroJSONSerializer(schemaPath string) (*AvroJSONSerializer, error) {
 		codec: codec,
 	}, nil
 }
+
+func topic(labels map[string]string) string {
+	var buf bytes.Buffer
+	if err := topicTemplate.Execute(&buf, labels); err != nil {
+		return ""
+	}
+	return buf.String()
+}
diff --git a/serializers_test.go b/serializers_test.go
index 4e89af21..3c58a852 100644
--- a/serializers_test.go
+++ b/serializers_test.go
@@ -42,7 +42,7 @@ func TestSerializeToJSON(t *testing.T) {
 
 	writeRequest := NewWriteRequest()
 	output, err := Serialize(serializer, writeRequest)
-	assert.Len(t, output, 2)
+	assert.Len(t, output["metrics"], 2)
 	assert.Nil(t, err)
 
 	expectedSamples := []string{
@@ -50,7 +50,7 @@ func TestSerializeToJSON(t *testing.T) {
 		"{\"value\":\"+Inf\",\"timestamp\":\"1970-01-01T00:00:10Z\",\"name\":\"foo\",\"labels\":{\"__name__\":\"foo\",\"labelfoo\":\"label-bar\"}}",
 	}
 
-	for i, metric := range output {
+	for i, metric := range output["metrics"] {
 		assert.JSONEqf(t, expectedSamples[i], string(metric[:]), "wrong json serialization found")
 	}
 }
@@ -72,7 +72,7 @@ func TestSerializeToAvro(t *testing.T) {
 
 	writeRequest := NewWriteRequest()
 	output, err := Serialize(serializer, writeRequest)
-	assert.Len(t, output, 2)
+	assert.Len(t, output["metrics"], 2)
 	assert.Nil(t, err)
 
 	expectedSamples := []string{
@@ -80,11 +80,26 @@ func TestSerializeToAvro(t *testing.T) {
 		"{\"value\":\"+Inf\",\"timestamp\":\"1970-01-01T00:00:10Z\",\"name\":\"foo\",\"labels\":{\"__name__\":\"foo\",\"labelfoo\":\"label-bar\"}}",
 	}
 
-	for i, metric := range output {
+	for i, metric := range output["metrics"] {
 		assert.JSONEqf(t, expectedSamples[i], string(metric[:]), "wrong json serialization found")
 	}
 }
 
+func TestTemplatedTopic(t *testing.T) {
+	var err error
+	topicTemplate, err = parseTopicTemplate("{{ index . \"labelfoo\" | replace \"bar\" \"foo\" | substring 6 -1 }}")
+	assert.Nil(t, err)
+	serializer, err := NewJSONSerializer()
+	assert.Nil(t, err)
+
+	writeRequest := NewWriteRequest()
+	output, err := Serialize(serializer, writeRequest)
+
+	for k, _ := range output {
+		assert.Equal(t, "foo", k, "templated topic failed")
+	}
+}
+
 func BenchmarkSerializeToAvroJSON(b *testing.B) {
 	serializer, _ := NewAvroJSONSerializer("schemas/metric.avsc")
 	writeRequest := NewWriteRequest()