Sol Marketing

[Julian-Dumitrascu]

We can discuss the benefits and costs of a relationship with a trading partner. If only they buy from you, a customer.
Some discuss customer acquisition costs. My teams don't acquire you. You can evaluate some providers or organise a tender for any order you want to place.
A business relationship can start when both parties know about each other.
I don't see that Google, Meta, or X care much about these things. They can charge you USD 1 per visit. How many orders do you get per 100 visits? What's your net revenue per unit after such expenses?
In order to use services, do you want to make a few billionaires richer?
How do we keep under control the cost of taking orders?
1. Matching demands with offers
2. Communication
3. Databases
4. Related services

1. Matching demands with offers

We can skip from blinding one another with advertisements to being notified about tenders for which we can make offers.
We can manage with you relevant data in order to optimise the value of these notifications.
Maybe you make the only offer, the first offer, or the best offer.
You can make preparations that reduce the cost of custom offers.
Some people find it ideal to spend close to nothing before taking orders. How much money are you spending before taking orders?
Let's improve the benefit-cost ratio of advertising, marketing, and sales!

2. Communication

This study by Beth Egan shows that these 1,616 small and medium businesses from the USA "spend 67% of their advertising budget on digital formats" and "on average, the revenue attributable to digital ads makes up 42% of" their overall revenue. So 33% of the money they spend on advertising might bring them 58% of their revenue.
One can place just about any order over the Internet and pay only over the Internet. How useful would you find starting to communicate with customers over the Internet?
We can have a good influence on your sales. You take the lead by discussing your goals with us.
2.1 We can interview you in online talks about your favourite topics.
You can have us:

• manage such events
• find interested audience
• moderate the communication
• help you manage data of prospective customers

2.2 You can have us configure software that helps you communicate more effectively than LinkedIn does.
2.3 One can ask one of us to meet a customer or a provider of theirs in a Sol office, e.g. when such a meeting helps one conclude an agreement and one doesn't have an office in a certain country or region.

3. Databases

It seems that we like browsing. I remember my pleasure of walking through a marketplace. Don't we like to be spoiled for choice? Let's talk about this and try to understand this psychological aspect better!
It has its downsides. Germans have a saying that draws our attention to how challenging it is to choose: the fewer options, the easier it is.
Should there be fewer options? Maybe not. Sol teams are managing global databases that could include most providers soon.
What steps can we take to overcome this challenge?
a. We can use the search functions of computer programs.
They help us focus on what we find more valuable.
b. We collect data about (offers by) certain providers and compare them.
Better yet: we can task a team like Sol Provider Management to evaluate offers from their larger databases professionally.
What does this mean for marketers? You needn't pay to float in the unfathomable ocean of Google or to drift in the troubled seas of Meta. Your offers can come to light from the Sol databases at the right moment.
While we can make a custom agreement, I share some general options:
3.1 You pay a fee for the month in which we register an offer of yours or you update it.
For this fee, we also try to match each offer with some orders.
3.2 You pay us a monthly fee to try to match your offers with some orders.
This fee covers ours services under option A.
3.3 We can present your offers in modern catalogues in the languages of your choice.
Such catalogues are called online shops or marketplaces.
3.3.1 Should one present one's offers in one's own shop or in a marketplace?
You can order with Sol Provider Management a benefit-cost analysis that can help you make the more useful choice.
Until then, you and I can share some thoughts about this question.
3.3.1.1 It can be easier to find something in a marketplace than by using Google Search.
It's recommendable to use more helpful means than Google Search in order to find providers. For instance, the right marketplace could make Google Search rather uninteresting.
We help people use the most helpful software. In some cases, it's not made by Google.
3.3.1.2 The following inclination is expressed more and more strongly:
I want it to be easier to find everything I want to buy. Can I place any order from my computer?
Yes.
One can place an order with us or organise a tender with our help.
One gets what one wants after sharing in more or less detail what one wants.
Online marketplaces are databases. We manage databases of this type and of other types in order to give an excellent answer to the previous question.
3.3.2 Which marketplace provider would benefit you more?
3.3.2.1 Some marketplaces charge providers 15% to 20% of the price paid by buyers.
If one earns 20% of the price, because they pay 80% to run their business, how are they going to pay so much to sellers?
We can agree with you on how much the users of your services should pay, how much sales and marketing should cost and how best to organise these activities, and what your revenue should be. This can result in:

• better pricing
• better marketing
• a more reliable revenue

We can discuss e.g. these factors:
a. How many units are the 8+ billion people going to buy during a certain period, e.g. the next decade?
b. How many units do we estimate they are going to buy?
We can discuss the risk of being too optimistic.
c. Whom do you want to serve?
Each person has their views and goals, e.g. one can try to serve people from many countries or from smaller areas.
This has to do with the languages in which you want your team to communicate.
d. How many units are these potential customers going to buy?
e. How realistically are we going to estimate this number?
f. How can they achieve their related goals?
g. How probable are they to choose one of the possible methods, e.g. to buy services like yours?
h. Who else is selling such services?
i. What influences people to prefer a provider of such services over another?
We can help you exert these influences strongly.

4. Related services

You can have Sol create content (e.g. copy for Web sites, product descriptions, and user guides) in any number of languages, translate it, and help you manage it.
Should you need e.g. legal advice, you can consider Sol Legal Services.
When you want to meet (potential) customers, you can consider the services of Sol Event Management.