diff --git a/.gitignore b/.gitignore
index a20e4d5..1ea06a4 100644
--- a/.gitignore
+++ b/.gitignore
@@ -2,3 +2,6 @@ exporter_exporter
 *.pem
 *.deb
 dist
+.build
+.tarballs
+vendor
diff --git a/.promu.yml b/.promu.yml
new file mode 100644
index 0000000..c2d450c
--- /dev/null
+++ b/.promu.yml
@@ -0,0 +1,33 @@
+verbose: true
+go:
+    version: 1.7
+    cgo: false
+repository:
+    path: github.com/QubitProducts/exporter_exporter
+build:
+    prefix: .
+    binaries:
+        - name: exporter_exporter
+          path: .
+    flags: -a
+    ldflags: |
+        -s
+        -X main.Version={{.Version}}
+        -X main.Revision={{.Revision}}
+        -X main.Branch={{.Branch}}
+        -X main.BuildUser={{user}}@{{host}}
+        -X main.BuildDate={{date "20060102-15:04:05"}}
+tarball:
+    prefix: .
+    files:
+        - LICENSE
+        - NOTICE
+        - README.md
+        - expexp.yaml
+        - exporter_exporter.conf
+        - exporter_exporter.defaults
+crossbuild:
+    platforms:
+        - linux/amd64
+        - darwin/amd64
+        - windows/amd64
diff --git a/Makefile b/Makefile
index 0513508..acac13c 100644
--- a/Makefile
+++ b/Makefile
@@ -1,37 +1,114 @@
-TARGET=deb
-PACKAGE_NAME=expexp
-PACKAGE_VERSION=0.2.0
-PACKAGE_REVISION=2
-PACKAGE_ARCH=amd64
-PACKAGE_MAINTAINER=tristan@qubit.com
-PACKAGE_FILE=$(PACKAGE_NAME)_$(PACKAGE_VERSION)-$(PACKAGE_REVISION)_$(PACKAGE_ARCH).$(TARGET)
+GITHUB_ORG  = QubitProducts
+GITHUB_REPO = exporter_exporter
 
-GITREPO=https://github.com/QubitProducts/exporter_exporter.git
+SHELL        := /usr/bin/env bash
+GO           := GO15VENDOREXPERIMENT=1 go
+FIRST_GOPATH := $(firstword $(subst :, ,$(GOPATH)))
+PROMU        := $(FIRST_GOPATH)/bin/promu
+PKGS          = $(shell $(GO) list $(shell glide nv))
+FILES         = $(shell find . -name '*.go' | grep -v vendor)
+PREFIX       ?= $(shell pwd)
+BIN_DIR      ?= $(shell pwd)
 
-BINNAME=exporter_exporter
+PACKAGE_TARGET     = deb
+PACKAGE_NAME       = expexp
+PACKAGE_VERSION    = $(shell cat VERSION)
+PACKAGE_REVISION   = 3
+PACKAGE_ARCH       = amd64
+PACKAGE_MAINTAINER = tristan@qubit.com
+PACKAGE_FILE       = $(PACKAGE_NAME)_$(PACKAGE_VERSION)-$(PACKAGE_REVISION)_$(PACKAGE_ARCH).$(PACKAGE_TARGET)
+BINNAME            = exporter_exporter
 
-PWD=$(shell pwd)
+PWD := $(shell pwd)
+
+# V := 1 # When V is set, print commands and build progress.
+Q := $(if $V,,@)
 
 all: package
+clean:
+	$Q rm -f $(PACKAGE_FILE)
+	$Q rm -rf dist
+	$Q rm -rf build
+
+.PHONY: test
+test:
+	$Q echo ">> running short tests"
+	$Q $(GO) test -short $(pkgs)
+
+.PHONY: test-static
+test-static:
+	$Q echo ">> running static tests"
+	$Q $(GO) vet $(pkgs)
+	$Q [[ "$(shell gofmt -l $(files))" == "" ]] || (echo "gofmt check failed"; exit 1)
+
+.PHONY: format
+format:
+	$Q echo ">> formatting code"
+	$Q $(GO) fmt $(pkgs)
+
+.PHONY: vet
+vet:
+	$Q echo ">> vetting code"
+	$Q $(GO) vet $(pkgs)
+
+.PHONY: build
+build: promu
+	$Q echo ">> building binaries"
+	$Q $(PROMU) build --prefix $(PREFIX)
+
+.PHONY: tarball
+tarball: promu
+	$Q echo ">> building release tarball"
+	$Q $(PROMU) tarball --prefix $(PREFIX) $(BIN_DIR)
 
-binary: clean-binary
-	go build .
-	mkdir -p dist/usr/local/bin
-	mkdir -p dist/etc/init
-	mkdir -p dist/etc/default
-	mkdir -p dist/etc/exporter_exporter.d/
-	install -m755 $(BINNAME) dist//usr/local/bin/$(BINNAME)
-	install -m644 $(BINNAME).conf dist/etc/init/$(BINNAME).conf
-	install -m644 $(BINNAME).defaults dist/etc/default/$(BINNAME)
-	install -m644 expexp.yaml dist/etc/exporter_exporter.yaml
-	touch dist/etc/exporter_exporter.d/.dir
-clean-binary:
-	rm -f dist/usr/local/bin/$(BINNAME)
-
-package: clean binary
-	cd dist && \
+.PHONY: promu
+promu:
+	$Q echo ">> fetching promu"
+	$Q GOOS=$(shell uname -s | tr A-Z a-z) \
+	GOARCH=$(subst x86_64,amd64,$(patsubst i%86,386,$(shell uname -m))) \
+	$(GO) get -u github.com/prometheus/promu
+
+.PHONY: github-release
+github-release:
+	$Q echo ">> fetching github-release"
+	$Q GOOS=$(shell uname -s | tr A-Z a-z) \
+	GOARCH=$(subst x86_64,amd64,$(patsubst i%86,386,$(shell uname -m))) \
+	$(GO) get -u github.com/aktau/github-release
+
+.PHONY: release
+release: promu github-release package
+	$Q echo ">> crossbuilding binaries"
+	$Q promu crossbuild
+	$Q echo ">> crossbuilding tarballs"
+	$Q promu crossbuild tarballs
+	$Q echo ">> creating github release"
+	$Q github-release release -u $(GITHUB_ORG) -r $(GITHUB_REPO) --tag v$(VERSION) --name v$(VERSION)
+	$Q echo ">> uploading artifacts"
+	$Q promu release .tarballs
+	$Q echo ">> uploading deb"
+	$Q github-release upload -u $(GITHUB_ORG) -r $(GITHUB_REPO) --tag v$(VERSION) --name $(PACKAGE_FILE) --file $(PACKAGE_FILE)
+
+.PHONY: prepare-package clean-package package
+prepare-package: clean-package
+	$Q echo ">> crossbuilding binaries"
+	$Q promu crossbuild -p linux/amd64
+	$Q mkdir -p dist/usr/local/bin
+	$Q mkdir -p dist/etc/init
+	$Q mkdir -p dist/etc/default
+	$Q mkdir -p dist/etc/exporter_exporter.d/
+	$Q install -m755 .build/linux-amd64/$(BINNAME) dist/usr/local/bin/$(BINNAME)
+	$Q install -m644 $(BINNAME).conf dist/etc/init/$(BINNAME).conf
+	$Q install -m644 $(BINNAME).defaults dist/etc/default/$(BINNAME)
+	$Q install -m644 expexp.yaml dist/etc/exporter_exporter.yaml
+	$Q touch dist/etc/exporter_exporter.d/.dir
+
+clean-package:
+	$Q rm -rf dist
+
+package: prepare-package
+	$Q cd dist && \
 	  fpm \
-	  -t $(TARGET) \
+	  -t $(PACKAGE_TARGET) \
 	  -m $(PACKAGE_MAINTAINER) \
 	  -n $(PACKAGE_NAME) \
 	  -a $(PACKAGE_ARCH) \
@@ -41,8 +118,3 @@ package: clean binary
 	  -p ../$(PACKAGE_FILE) \
 	  .
 
-
-clean:
-	rm -f $(PACKAGE_FILE)
-	rm -rf dist
-	rm -rf build