diff --git a/protocol-designer/src/pages/Landing/__tests__/Landing.test.tsx b/protocol-designer/src/pages/Landing/__tests__/Landing.test.tsx
index 315496d755e..4ca8430796f 100644
--- a/protocol-designer/src/pages/Landing/__tests__/Landing.test.tsx
+++ b/protocol-designer/src/pages/Landing/__tests__/Landing.test.tsx
@@ -8,6 +8,7 @@ import { getFileMetadata } from '../../../file-data/selectors'
 import { toggleNewProtocolModal } from '../../../navigation/actions'
 import { useKitchen } from '../../../organisms/Kitchen/hooks'
 import { useAnnouncements } from '../../../organisms/AnnouncementModal/announcements'
+import { getHasOptedIn } from '../../../analytics/selectors'
 import { Landing } from '../index'
 
 vi.mock('../../../load-file/actions')
@@ -15,6 +16,7 @@ vi.mock('../../../file-data/selectors')
 vi.mock('../../../navigation/actions')
 vi.mock('../../../organisms/AnnouncementModal/announcements')
 vi.mock('../../../organisms/Kitchen/hooks')
+vi.mock('../../../analytics/selectors')
 
 const mockMakeSnackbar = vi.fn()
 const mockEatToast = vi.fn()
@@ -33,6 +35,7 @@ const render = () => {
 
 describe('Landing', () => {
   beforeEach(() => {
+    vi.mocked(getHasOptedIn).mockReturnValue(false)
     vi.mocked(getFileMetadata).mockReturnValue({})
     vi.mocked(loadProtocolFile).mockReturnValue(vi.fn())
     vi.mocked(useAnnouncements).mockReturnValue({} as any)
diff --git a/protocol-designer/src/pages/Landing/index.tsx b/protocol-designer/src/pages/Landing/index.tsx
index 91760ba9364..315787cd9ea 100644
--- a/protocol-designer/src/pages/Landing/index.tsx
+++ b/protocol-designer/src/pages/Landing/index.tsx
@@ -23,6 +23,7 @@ import { actions as loadFileActions } from '../../load-file'
 import { getFileMetadata } from '../../file-data/selectors'
 import { toggleNewProtocolModal } from '../../navigation/actions'
 import { useKitchen } from '../../organisms/Kitchen/hooks'
+import { getHasOptedIn } from '../../analytics/selectors'
 import { useAnnouncements } from '../../organisms/AnnouncementModal/announcements'
 import { getLocalStorageItem, localStorageAnnouncementKey } from '../../persist'
 import welcomeImage from '../../assets/images/welcome_page.png'
@@ -37,17 +38,17 @@ export function Landing(): JSX.Element {
   const [showAnnouncementModal, setShowAnnouncementModal] = useState<boolean>(
     false
   )
+  const hasOptedIn = useSelector(getHasOptedIn)
   const { bakeToast, eatToast } = useKitchen()
   const announcements = useAnnouncements()
   const lastAnnouncement = announcements[announcements.length - 1]
   const announcementKey = lastAnnouncement
     ? lastAnnouncement.announcementKey
     : null
-  const showGateModal =
-    process.env.NODE_ENV === 'production' || process.env.OT_PD_SHOW_GATE
+
   const userHasNotSeenAnnouncement =
     getLocalStorageItem(localStorageAnnouncementKey) !== announcementKey &&
-    !showGateModal
+    hasOptedIn != null
 
   useEffect(() => {
     if (userHasNotSeenAnnouncement) {