diff --git a/app/root.tsx b/app/root.tsx
index 6681e43..1270a5b 100644
--- a/app/root.tsx
+++ b/app/root.tsx
@@ -44,8 +44,11 @@ import {
 import { GoToCommunityDistrictBtn } from "./components/GoToDistrictBtn/GoToCommunityDistrictBtn";
 import { WelcomePanel } from "./components/WelcomePanel";
 import { useEffect } from "react";
-import { initializeMatomoTagManager } from "./utils/analytics";
-import { setNewSearchParams } from "~/utils/utils";
+import {
+  initializeMatomoTagManager,
+  initFullStoryAnalytics,
+} from "./utils/analytics";
+import { setNewSearchParams } from "./utils/utils";
 import {
   BoroughId,
   DistrictId,
@@ -150,6 +153,7 @@ function Document({
 export default function App() {
   useEffect(() => {
     initializeMatomoTagManager("SmoWWpiD");
+    initFullStoryAnalytics();
   }, []);
   const navigate = useNavigate();
   const { pathname } = useLocation();
diff --git a/app/utils/analytics.js b/app/utils/analytics.js
index 78790de..8423a62 100644
--- a/app/utils/analytics.js
+++ b/app/utils/analytics.js
@@ -42,3 +42,162 @@ export function initializeMatomoTagManager(containerID) {
   const config = { subtree: true, childList: true };
   observer.observe(document, config);
 }
+
+export function initFullStoryAnalytics() {
+  window["_fs_host"] = "fullstory.com";
+  window["_fs_script"] = "edge.fullstory.com/s/fs.js";
+  window["_fs_org"] = "o-19S9J2-na1";
+  window["_fs_namespace"] = "FS";
+  !(function (m, n, e, t, l, o, g, y) {
+    var s,
+      f,
+      a = (function (h) {
+        return (
+          !(h in m) ||
+          (m.console &&
+            m.console.log &&
+            m.console.log(
+              'FullStory namespace conflict. Please set window["_fs_namespace"].',
+            ),
+          !1)
+        );
+      })(e);
+    function p(b) {
+      var h,
+        d = [];
+      function j() {
+        h &&
+          (d.forEach(function (b) {
+            var d;
+            try {
+              d = b[h[0]] && b[h[0]](h[1]);
+            } catch (h) {
+              return void (b[3] && b[3](h));
+            }
+            d && d.then ? d.then(b[2], b[3]) : b[2] && b[2](d);
+          }),
+          (d.length = 0));
+      }
+      function r(b) {
+        return function (d) {
+          h || ((h = [b, d]), j());
+        };
+      }
+      return (
+        b(r(0), r(1)),
+        {
+          then: function (b, h) {
+            return p(function (r, i) {
+              d.push([b, h, r, i]), j();
+            });
+          },
+        }
+      );
+    }
+    a &&
+      ((g = m[e] =
+        (function () {
+          var b = function (b, d, j, r) {
+            function i(i, c) {
+              h(b, d, j, i, c, r);
+            }
+            r = r || 2;
+            var c,
+              u = /Async$/;
+            return u.test(b)
+              ? ((b = b.replace(u, "")),
+                "function" == typeof Promise ? new Promise(i) : p(i))
+              : h(b, d, j, c, c, r);
+          };
+          function h(h, d, j, r, i, c) {
+            return b._api
+              ? b._api(h, d, j, r, i, c)
+              : (b.q && b.q.push([h, d, j, r, i, c]), null);
+          }
+          return (b.q = []), b;
+        })()),
+      (y = function (b) {
+        function h(h) {
+          "function" == typeof h[4] && h[4](new Error(b));
+        }
+        var d = g.q;
+        if (d) {
+          for (var j = 0; j < d.length; j++) h(d[j]);
+          (d.length = 0), (d.push = h);
+        }
+      }),
+      (function () {
+        ((o = n.createElement(t)).async = !0),
+          (o.crossOrigin = "anonymous"),
+          (o.src = "https://" + l),
+          (o.onerror = function () {
+            y("Error loading " + l);
+          });
+        var b = n.getElementsByTagName(t)[0];
+        b && b.parentNode
+          ? b.parentNode.insertBefore(o, b)
+          : n.head.appendChild(o);
+      })(),
+      (function () {
+        function b() {}
+        function h(b, h, d) {
+          g(b, h, d, 1);
+        }
+        function d(b, d, j) {
+          h("setProperties", { type: b, properties: d }, j);
+        }
+        function j(b, h) {
+          d("user", b, h);
+        }
+        function r(b, h, d) {
+          j(
+            {
+              uid: b,
+            },
+            d,
+          ),
+            h && j(h, d);
+        }
+        (g.identify = r),
+          (g.setUserVars = j),
+          (g.identifyAccount = b),
+          (g.clearUserCookie = b),
+          (g.setVars = d),
+          (g.event = function (b, d, j) {
+            h(
+              "trackEvent",
+              {
+                name: b,
+                properties: d,
+              },
+              j,
+            );
+          }),
+          (g.anonymize = function () {
+            r(!1);
+          }),
+          (g.shutdown = function () {
+            h("shutdown");
+          }),
+          (g.restart = function () {
+            h("restart");
+          }),
+          (g.log = function (b, d) {
+            h("log", { level: b, msg: d });
+          }),
+          (g.consent = function (b) {
+            h("setIdentity", { consent: !arguments.length || b });
+          });
+      })(),
+      (s = "fetch"),
+      (f = "XMLHttpRequest"),
+      (g._w = {}),
+      (g._w[f] = m[f]),
+      (g._w[s] = m[s]),
+      m[s] &&
+        (m[s] = function () {
+          return g._w[s].apply(this, arguments);
+        }),
+      (g._v = "2.0.0"));
+  })(window, document, window._fs_namespace, "script", window._fs_script);
+}