diff --git a/CHANGELOG.md b/CHANGELOG.md
index 052e3e103a..8759b12076 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -7,6 +7,7 @@ Adding a new version? You'll need three changes:
 * Add the diff link, like "[2.7.0]: https://github.com/kong/kubernetes-ingress-controller/compare/v1.2.2...v1.2.3".
   This is all the way at the bottom. It's the thing we always forget.
 --->
+ - [3.3.0](#330)
  - [3.2.4](#324)
  - [3.2.3](#323)
  - [3.2.2](#322)
@@ -96,7 +97,9 @@ Adding a new version? You'll need three changes:
  - [0.0.5](#005)
  - [0.0.4 and prior](#004-and-prior)
 
-## Unreleased
+## [3.3.0]
+
+> Release date: 2024-08-26
 
 ### Added
 
diff --git a/config/image/oss/kustomization.yaml b/config/image/oss/kustomization.yaml
index ddd354c367..062ecc5bb5 100644
--- a/config/image/oss/kustomization.yaml
+++ b/config/image/oss/kustomization.yaml
@@ -7,4 +7,4 @@ images:
   newTag: '3.7' # renovate: datasource=docker versioning=docker depName=kong@regenerate packageName=kong
 - name: kic-placeholder
   newName: kong/kubernetes-ingress-controller
-  newTag: '3.2' # renovate: datasource=docker versioning=docker depName=kong/kubernetes-ingress-controller@regenerate packageName=kong/kubernetes-ingress-controller
+  newTag: '3.3' # renovate: datasource=docker versioning=docker depName=kong/kubernetes-ingress-controller@regenerate packageName=kong/kubernetes-ingress-controller
diff --git a/test/e2e/manifests/all-in-one-dbless-k4k8s-enterprise.yaml b/test/e2e/manifests/all-in-one-dbless-k4k8s-enterprise.yaml
index e083b6fc77..8fdffb04fa 100644
--- a/test/e2e/manifests/all-in-one-dbless-k4k8s-enterprise.yaml
+++ b/test/e2e/manifests/all-in-one-dbless-k4k8s-enterprise.yaml
@@ -3521,7 +3521,7 @@ spec:
             fieldRef:
               apiVersion: v1
               fieldPath: metadata.namespace
-        image: kong/kubernetes-ingress-controller:3.2
+        image: kong/kubernetes-ingress-controller:3.3
         imagePullPolicy: IfNotPresent
         livenessProbe:
           failureThreshold: 3
diff --git a/test/e2e/manifests/all-in-one-dbless-konnect-enterprise.yaml b/test/e2e/manifests/all-in-one-dbless-konnect-enterprise.yaml
index 35d65a5742..2e74f38a80 100644
--- a/test/e2e/manifests/all-in-one-dbless-konnect-enterprise.yaml
+++ b/test/e2e/manifests/all-in-one-dbless-konnect-enterprise.yaml
@@ -3536,7 +3536,7 @@ spec:
         envFrom:
         - configMapRef:
             name: konnect-config
-        image: kong/kubernetes-ingress-controller:3.2
+        image: kong/kubernetes-ingress-controller:3.3
         imagePullPolicy: IfNotPresent
         livenessProbe:
           failureThreshold: 3
diff --git a/test/e2e/manifests/all-in-one-dbless-konnect.yaml b/test/e2e/manifests/all-in-one-dbless-konnect.yaml
index 68c39cd469..d1483a9346 100644
--- a/test/e2e/manifests/all-in-one-dbless-konnect.yaml
+++ b/test/e2e/manifests/all-in-one-dbless-konnect.yaml
@@ -3538,7 +3538,7 @@ spec:
         envFrom:
         - configMapRef:
             name: konnect-config
-        image: kong/kubernetes-ingress-controller:3.2
+        image: kong/kubernetes-ingress-controller:3.3
         imagePullPolicy: IfNotPresent
         livenessProbe:
           failureThreshold: 3
diff --git a/test/e2e/manifests/all-in-one-dbless.yaml b/test/e2e/manifests/all-in-one-dbless.yaml
index c63f2f361c..c82485a878 100644
--- a/test/e2e/manifests/all-in-one-dbless.yaml
+++ b/test/e2e/manifests/all-in-one-dbless.yaml
@@ -3523,7 +3523,7 @@ spec:
             fieldRef:
               apiVersion: v1
               fieldPath: metadata.namespace
-        image: kong/kubernetes-ingress-controller:3.2
+        image: kong/kubernetes-ingress-controller:3.3
         imagePullPolicy: IfNotPresent
         livenessProbe:
           failureThreshold: 3
diff --git a/test/e2e/manifests/all-in-one-postgres-enterprise.yaml b/test/e2e/manifests/all-in-one-postgres-enterprise.yaml
index 3f50433fcb..8ca557ca75 100644
--- a/test/e2e/manifests/all-in-one-postgres-enterprise.yaml
+++ b/test/e2e/manifests/all-in-one-postgres-enterprise.yaml
@@ -3643,7 +3643,7 @@ spec:
             fieldRef:
               apiVersion: v1
               fieldPath: metadata.namespace
-        image: kong/kubernetes-ingress-controller:3.2
+        image: kong/kubernetes-ingress-controller:3.3
         imagePullPolicy: IfNotPresent
         livenessProbe:
           failureThreshold: 3
diff --git a/test/e2e/manifests/all-in-one-postgres-multiple-gateways.yaml b/test/e2e/manifests/all-in-one-postgres-multiple-gateways.yaml
index 15fa06c7de..658dd85f3b 100644
--- a/test/e2e/manifests/all-in-one-postgres-multiple-gateways.yaml
+++ b/test/e2e/manifests/all-in-one-postgres-multiple-gateways.yaml
@@ -3537,7 +3537,7 @@ spec:
             fieldRef:
               apiVersion: v1
               fieldPath: metadata.namespace
-        image: kong/kubernetes-ingress-controller:3.2
+        image: kong/kubernetes-ingress-controller:3.3
         imagePullPolicy: IfNotPresent
         livenessProbe:
           failureThreshold: 3
diff --git a/test/e2e/manifests/all-in-one-postgres.yaml b/test/e2e/manifests/all-in-one-postgres.yaml
index a8739d17f7..12ba84b958 100644
--- a/test/e2e/manifests/all-in-one-postgres.yaml
+++ b/test/e2e/manifests/all-in-one-postgres.yaml
@@ -3587,7 +3587,7 @@ spec:
             fieldRef:
               apiVersion: v1
               fieldPath: metadata.namespace
-        image: kong/kubernetes-ingress-controller:3.2
+        image: kong/kubernetes-ingress-controller:3.3
         imagePullPolicy: IfNotPresent
         livenessProbe:
           failureThreshold: 3